LinkedIn Statistics 2026
The most comprehensive collection of LinkedIn data — members, revenue, engagement, demographics, B2B marketing, advertising, recruiting, and video stats with verified sources.
1.2B
Total registered members worldwide
Source: Microsoft FY25 Earnings
Last updated: 2026-02-15
LinkedIn Member Growth
LinkedIn has grown from 644 million members in 2019 to over 1.2 billion in 2025, with four consecutive years of double-digit member growth.
1.2B
Total registered members worldwide as of October 2025.
Source: Microsoft FY25 Earnings
310M
Monthly active users on LinkedIn.
Source: DemandSage 2025
134.5M
Daily active users worldwide.
Source: Cognism 2026
1.77B
Monthly website visits as of February 2025.
Source: DemandSage 2025
175M
Premium subscribers — up from 154M in 2022, a 51% increase in signups in FY2024.
Source: TechCrunch 2025
22.3%
Projected user growth from 2024 to 2028.
Source: Cognism 2026
69M+
Companies with a LinkedIn company page.
Source: Cognism 2026
200+
Countries and territories where LinkedIn is available, in 24 languages.
Source: DemandSage 2025
LinkedIn Total Members Over Time
LinkedIn membership trajectory from 2017 to 2025 (in millions).
LinkedIn Demographics
LinkedIn skews male, college-educated, and high-income compared to other social platforms.
56.9%
Male users globally as of February 2025.
Source: Hootsuite 2025
43.1%
Female users globally as of February 2025.
Source: Hootsuite 2025
33.4%
Users aged 25-34 — the largest age group on the platform.
Source: Statista 2025
35.8%
US users are Millennials (ages 29-44) — the largest generational group.
Source: Sprinklr 2025
53%
US LinkedIn users are in the high-income category.
Source: Hootsuite 2025
51%
Users hold a bachelor's degree or higher (33% bachelor's, 18% master's).
Source: Hootsuite 2025
65M
Decision-makers on LinkedIn.
Source: Cognism 2026
10M
C-level executives on the platform.
Source: Cognism 2026
LinkedIn Users by Generation (US)
LinkedIn Users by Gender (2025)
LinkedIn Engagement Rates & Content Performance
LinkedIn leads major social platforms in organic engagement, with rates between 3.85% and 6.50% depending on the metric used.
3.85%
Average engagement rate across all content types, up 44% year-over-year.
Source: Social Insider 2025
9B
Weekly content impressions on the platform.
Source: Cognism 2026
2M
Posts, videos, and articles shared daily.
Source: Cognism 2026
14m 20s
Average session duration per visit.
Source: Cognism 2026
100M+
Messages sent on LinkedIn daily.
Source: Cognism 2026
30%+
Increase in comments year-over-year in FY2025.
Source: Microsoft FY25 Earnings
LinkedIn Engagement Rate by Content Type
Multi-image posts and native documents outperform other content formats on LinkedIn.
98%
More comments on image posts compared to text-only posts.
Posts with hashtags receive 30% more engagement, and carousel posts drive 278% more engagement than standard video content.
Source: Cognism 2026
LinkedIn Video & Short-Form Content
Video is LinkedIn's fastest-growing content format, with uploads and viewership surging in 2025.
+36%
Year-over-year increase in total video views on LinkedIn.
Source: Sprout Social 2025
+34%
Year-over-year increase in video uploads.
Source: Zebracat 2025
5x
More engagement on video posts compared to static content.
Source: Cognism 2026
7x
More reactions on LinkedIn Live videos compared to regular video.
Source: B2W 2025
24x
More comments on LinkedIn Live videos compared to regular video.
Source: B2W 2025
60%
Of LinkedIn video views come from mobile devices.
Source: Zebracat 2025
30%
More comments per impression on video ads compared to image ads.
Source: Storykit 2025
2x
Video creation is growing at 2x the rate of other content formats.
Source: Zebracat 2025
$17.81B
LinkedIn full-year revenue in Microsoft's fiscal year 2025, up 9% year-over-year.
LinkedIn's revenue grew across all lines of business, with ad revenue reaching an estimated $8.2 billion and premium subscriptions surpassing $2 billion annually.
Source: Microsoft FY25 Earnings
LinkedIn Revenue & Advertising
LinkedIn generated $17.81 billion in FY2025 revenue, with advertising making up roughly half and premium subscriptions growing fastest.
$17.81B
Total LinkedIn revenue in Microsoft FY2025 (ended June 2025).
Source: Microsoft FY25 Earnings
$5.08B
Q2 FY2025 revenue (quarter ended Dec 2025), up 11% year-over-year.
Source: Staffing Industry Analysts 2025
$8.2B
Estimated LinkedIn ad revenue in 2025, up 18.3% year-over-year.
Source: WARC 2025
$2B+
Premium subscription revenue in 12 months — a record milestone.
Source: TechCrunch 2025
$9.7B
Projected LinkedIn ad revenue for 2026.
Source: MediaPost 2025
85%
Of total LinkedIn ad spend comes from B2B brands.
Source: Storyboard18 2025
LinkedIn Annual Revenue (Billions USD)
LinkedIn revenue from Microsoft fiscal year 2019 to 2025.
LinkedIn Advertising Benchmarks
LinkedIn ads are more expensive than most social platforms but deliver higher conversion for B2B.
$5.26
Average cost per click (CPC) globally.
Source: Cognism 2026
$8–$10
Average CPC in the US market.
Source: Postiv AI 2025
$34
Average cost per mille (CPM).
Source: Huble 2025
33%
Increase in purchase intent from LinkedIn ads.
Source: Cognism 2026
2–3x
Lift in brand attributes from LinkedIn advertising.
Source: Cognism 2026
6x
Audiences exposed to brand + acquisition messages are 6x more likely to convert.
Source: Mailmodo 2025
LinkedIn B2B Marketing
LinkedIn dominates B2B social media marketing, with near-universal adoption among B2B marketers.
96%
Of B2B marketers share content on LinkedIn.
Source: Cognism 2026
80%
Of all social media B2B leads come through LinkedIn.
Source: Cognism 2026
40%
Of B2B marketers rate LinkedIn as the most effective channel for high-quality leads.
Source: Mailmodo 2025
82%
Of B2B buyers check LinkedIn profiles before engaging with a seller.
Source: Cognism 2026
89%
Of sales professionals consider LinkedIn essential to their workflow.
Source: Cognism 2026
84%
Of B2B marketers report LinkedIn delivers the best ROI value.
Source: Cognism 2026
2x
Higher conversion rate on LinkedIn compared to other social platforms.
Source: Mailmodo 2025
12%
Of digital ad budgets from generative AI companies go to LinkedIn, vs 3% average.
Source: Storyboard18 2025
LinkedIn Members by Country & Region
The US leads in LinkedIn membership, but over 72% of members are outside the US.
247M+
Members in the United States — the largest country.
Source: Statista 2025
148M
Members in India — the second largest market.
Source: Cognism 2026
92M+
Members in Brazil — the third largest market.
Source: World Population Review 2026
45M+
Members in the United Kingdom.
Source: DemandSage 2025
304M
Members across Europe.
Source: Cognism 2026
72%
Of LinkedIn's total members are outside the United States.
Source: DemandSage 2025
Top Countries by LinkedIn Members (Millions)
LinkedIn Creator & Content Stats
LinkedIn's creator ecosystem is growing rapidly, with newsletters, podcasts, and video driving new engagement.
36,000+
Active newsletters published on LinkedIn.
Source: THM SEO Agency 2025
15x
More engagement on creator content compared to traditional corporate posts.
Source: OmniCreator 2025
300%
Growth in LinkedIn's podcast feature since 2024 launch.
Source: OmniCreator 2025
$1,500–$3,000
Typical sponsored post rate for mid-tier LinkedIn creators (15K-30K followers).
Source: OmniCreator 2025
0.0004%
Of LinkedIn users earn the Top Voice badge.
Source: Cognism 2026
~1,300
Average connections per LinkedIn user.
Source: Cognism 2026
LinkedIn Recruiting & Jobs
LinkedIn is the dominant platform for professional recruiting, processing millions of job applications daily.
9,000+
Job applications submitted per minute on LinkedIn.
Source: Cognism 2026
7
People hired through LinkedIn every minute.
Source: Cognism 2026
260M+
Users search for a job on LinkedIn monthly.
Source: Wave Connect 2025
72%
Of recruiters use LinkedIn as their primary hiring platform.
Source: Cognism 2026
40%
More InMails from recruiters for job seekers using the #OpenToWork feature.
Source: Cognism 2026
17x
More profile views from recruiters with multiple skill endorsements.
Source: Cognism 2026
300%
Higher response rate for InMail compared to traditional email.
Source: Cognism 2026
21x
More profile views and 36x more messages for users with complete profiles.
Source: Cognism 2026
LinkedIn Profile Optimization Impact
How different profile elements affect visibility and recruiter engagement.
| Metric | Profile Element | Impact | Source |
|---|---|---|---|
| Profile Photo | Profile Photo | 7x more likely to be found | Cognism 2026 |
| 2+ Work Experiences | 2+ Work Experiences | 12x more likely to be found | Cognism 2026 |
| Complete Profile | Complete Profile | 21x more views, 36x more messages | Cognism 2026 |
| Strong Headline | Strong Headline | 30% more profile views | Cognism 2026 |
| #OpenToWork Badge | #OpenToWork Badge | 40% more recruiter InMails | Cognism 2026 |
| Skill Endorsements | Skill Endorsements | 17x more recruiter views | Cognism 2026 |
LinkedIn Key Milestones
LinkedIn launches with 4,500 members.
4,500 members
LinkedIn reaches profitability for the first time.
8M members
LinkedIn IPO on NYSE at $45 per share.
100M members
Microsoft acquires LinkedIn for $26.2 billion.
433M members
LinkedIn passes 644 million registered members.
644M members
LinkedIn reaches $10 billion in annual revenue.
810M members
LinkedIn surpasses 1 billion members; newsletters and creator tools expand.
1B members
LinkedIn hits 1.2B members; $17.81B FY revenue; AI tools roll out across hiring and sales.
$17.81B revenue
Frequently Asked Questions
Analyze Your LinkedIn Performance
Use ShortsIntel's free tools to benchmark your engagement rates and optimize your LinkedIn content strategy.
Sources
- Microsoft FY25 Q4 Earnings — LinkedIn Highlights
- TechCrunch — LinkedIn Passes $2B in Premium Revenue
- DemandSage — LinkedIn Statistics 2025
- Cognism — 100 Essential LinkedIn Statistics 2026
- Sprout Social — LinkedIn Statistics for Marketers 2025
- Hootsuite — LinkedIn Demographics 2025
- Statista — LinkedIn Age Distribution 2025
- Statista — LinkedIn Members by Country 2025
- Sprinklr — LinkedIn Demographics Statistics 2025
- Social Insider — LinkedIn Benchmarks 2025
- WARC — LinkedIn Ad Revenue Forecast 2025
- Storyboard18 — LinkedIn Ad Revenue 2025
- MediaPost — LinkedIn Ad Spend Forecast to Surge Through 2027
- Staffing Industry Analysts — LinkedIn Revenue Q2 FY25
- Mailmodo — B2B LinkedIn Marketing Statistics 2025
- Zebracat — LinkedIn Video Statistics 2025
- B2W — LinkedIn Video Statistics 2025
- Storykit — LinkedIn Video Marketing Statistics 2025
- Wave Connect — LinkedIn Statistics for Recruiters 2025
- THM SEO Agency — LinkedIn Newsletter Statistics 2025
- OmniCreator — LinkedIn Creator Economy 2025
- Huble — LinkedIn Ads Benchmarks 2025
- Postiv AI — LinkedIn Advertising Costs 2025-2026
- World Population Review — LinkedIn Users by Country 2026
- Backlinko — LinkedIn Statistics 2026
- Business of Apps — LinkedIn Statistics 2026
Related Statistics
2.50%
Avg TikTok engagement rate
View statistics91%
Businesses using video marketing
View statistics$500B+
Projected market size by 2030
View statistics