Question 1

How is influencer campaign ROI calculated?

Accepted Answer

ROI is calculated as ((Revenue - Campaign Spend) / Campaign Spend) × 100. Revenue is determined by multiplying the number of conversions by the average order value. A positive ROI means the campaign generated more revenue than it cost.

Question 2

What is a good ROI for influencer marketing?

Accepted Answer

Industry benchmarks suggest that an ROI above 500% is excellent, above 200% is good, and above 100% is average. The average influencer marketing ROI is approximately 5.2x ($5.20 return per $1 spent), or 420%.

Question 3

What is Cost per Impression (CPI)?

Accepted Answer

Cost per Impression (CPI) measures how much you paid for each impression. It's calculated by dividing total campaign spend by total impressions. A lower CPI indicates more efficient reach. Typical influencer CPI ranges from $0.005 to $0.05.

Question 4

What is Cost per Engagement (CPE)?

Accepted Answer

Cost per Engagement (CPE) measures the cost of each interaction (like, comment, share, save). It's calculated by dividing total spend by total engagements. Lower CPE means your content resonated more effectively with the audience.

Question 5

What is Cost per Acquisition (CPA)?

Accepted Answer

Cost per Acquisition (CPA) measures the cost to acquire each customer or conversion. It's calculated by dividing total spend by the number of conversions.

Question 6

How do I track conversions from influencer campaigns?

Accepted Answer

Common methods include unique discount codes per influencer, UTM-tagged links, dedicated landing pages, affiliate tracking pixels, and post-purchase surveys asking 'How did you hear about us?'.

Question 7

Is this calculator free to use?

Accepted Answer

Yes, the Campaign ROI Calculator is completely free with unlimited use. It runs entirely in your browser — no signup, no data collection, no rate limits.

Campaign ROI Calculator

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