Video Marketing Statistics 2026
The definitive collection of video marketing data — business adoption, ROI, ad spend, consumer preferences, conversion impact, social media, mobile, email, and live video statistics with verified sources.
91%
Businesses using video as a marketing tool in 2026
Source: Wyzowl 2026
Last updated: 2026-02-17
Business Adoption & Usage
Video marketing adoption has reached near-universal levels, with businesses across all sizes and industries embracing video as a core strategy.
91%
Businesses using video as a marketing tool in 2026 — tied for all-time high.
Source: Wyzowl 2026
93%
Marketers who say video is an important part of their overall strategy.
Source: Wyzowl 2026
92%
Marketers who plan to maintain or increase video marketing spend in 2026.
Source: Wyzowl 2026
#1
Short-form video is the most leveraged content format by marketers in 2026.
Source: HubSpot 2026
41%
Marketers who spent money on video ads in 2025, up 5% from 2024.
Source: HubSpot 2026
68%
Non-video marketers who plan to start using video in 2026.
Source: Wyzowl 2026
Video Marketing Adoption Over Time
Percentage of businesses using video as a marketing tool (2016–2026), per Wyzowl's annual survey.
ROI & Business Impact
Video marketing consistently delivers strong ROI across sales, lead generation, and brand awareness metrics.
82%
Marketers who say video marketing has given them a good ROI in 2026.
Source: Wyzowl 2026
93%
Video marketers who say video has helped increase user understanding of their product or service.
Source: Wyzowl 2026
93%
Video marketers who say video has helped increase brand awareness.
Source: Wyzowl 2026
85%
Video marketers who say video has helped generate leads.
Source: Wyzowl 2026
83%
Video marketers who say video has directly helped increase sales.
Source: Wyzowl 2026
59%
Marketers who attribute more than half of their annual revenue growth to video-driven campaigns.
Source: MConverter 2025
49%
Marketers who rank short-form video as the top ROI-driving content format.
Source: HubSpot 2026
93%
The highest-ever ROI satisfaction rate for video marketing was recorded in 2025 — before dipping to 82% in 2026.
Despite the drop, 82% positive ROI is still an overwhelmingly strong result. The dip may reflect a broader pool of marketers trying video for the first time and still optimizing their strategies.
Source: Wyzowl 2026
Video Marketing ROI Over Time
Percentage of marketers reporting positive ROI from video (2016–2026).
Video Ad Spend & Market Size
Global video advertising spend continues double-digit growth, with short-form and connected TV driving the expansion.
$214.8B
Worldwide digital video advertising market spend in 2025.
Source: Statista 2025
$236B+
Video ad spending projected for 2026.
Source: HubSpot 2026
$268B+
Video ad spending projected by 2029.
Source: DemandSage 2026
$338.6B
Projected global digital video ad market by 2030 (9.54% CAGR).
Source: Statista 2025
$115.8B
Short-form video ad spend in 2025.
Source: Statista 2025
$56.1B
Connected TV ad spend in 2025, growing at 16.55% CAGR to $120.6B by 2030.
Source: Statista 2025
Global Digital Video Ad Spend Growth (Billions USD)
Consumer Video Consumption & Preferences
Consumers overwhelmingly prefer video to learn about products, with mobile and short-form formats leading the shift.
84%
Consumers who want to see more videos from brands in 2026.
Source: Wyzowl 2026
89%
Consumers who say video quality impacts their trust in a brand.
Source: Wyzowl 2026
85%
People who have been convinced to buy a product or service by watching a video.
Source: Wyzowl 2026
78%
People who prefer watching a short video to learn about a product, vs 9% who prefer text articles.
Source: Wyzowl 2026
96%
People who have watched an explainer video to learn about a product or service.
Source: Wyzowl 2026
91.8%
Internet users worldwide who watch digital videos every week.
Source: DemandSage 2026
100 min
Average time users spend watching online videos per day.
Source: DemandSage 2026
How Consumers Prefer to Learn About Products
Video Types & Effectiveness
Different video formats serve distinct marketing goals. Explainer videos lead in adoption, while testimonials and product demos drive the strongest conversion impact.
73%
Marketers using explainer videos — the most popular video type in 2026.
Source: Wyzowl 2026
69%
Marketers using social media videos as a content type.
Source: Wyzowl 2026
54%
Video marketers who have mostly created live-action video — the most common production style.
Source: Wyzowl 2026
64%
Consumers more likely to buy a product after watching a video testimonial.
Source: Famewall 2025
62%
Viewers whose trust levels increase after watching customer testimonial videos, vs 34% for written testimonials.
Source: Famewall 2025
46%
Increase in purchase intent from product demo videos on product pages.
Source: Zebracat 2025
66%
Video marketers who report stronger ROI from product videos than any other video content type.
Source: MConverter 2025
Most Popular Video Types Used by Marketers
Percentage of video marketers using each video type in 2026.
Conversion Impact of Video
Video drives measurable improvements in conversion rates across landing pages, product pages, and sales funnels.
86%
Increase in conversions when video is embedded on landing pages.
Source: 99firms 2026
4.8%
Website conversion rate with video vs 2.9% without — a 65% improvement.
Source: SundaySky 2025
95%
Message retention rate when viewers watch a video, vs 10% when reading text.
Source: Sellers Commerce 2026
157%
Increase in organic traffic from search engine results pages for sites with video content.
Source: SagaPixel 2025
41%
Higher click-through rate for video content vs text-only pages in search results.
Source: SagaPixel 2025
50×
More likely for video results to rank organically in Google than text-based results.
Source: SagaPixel 2025
86%
Landing pages with video see an 86% increase in conversions compared to pages without video.
Video works best for complex products requiring demonstration or emotional connection. Results vary by industry and implementation — test video placement rather than assuming universal benefit.
Source: 99firms 2026
Video Marketing Platform Comparison
How the major video marketing platforms compare on key metrics.
| Metric | Metric | YouTube | TikTok | ||
|---|---|---|---|---|---|
| Monthly Active Users | Monthly Active Users | 2.9B | 1.6B+ | 3B | 1.2B |
| Avg Engagement Rate | Avg Engagement Rate | 5.91% (Shorts) | 5.3% | 0.65% (Reels) | 3.85% (Video) |
| Marketer Adoption | Marketer Adoption | 82% | 57% | 72% | 40% |
| ROI Ranking | ROI Ranking | $2.80/$1 | Top 3 for 32% | High reach | 3× lead-to-opp |
| Best For | Best For | Long + Short | Discovery, Gen Z | Brand, Lifestyle | B2B, Thought Lead. |
Mobile Video Consumption
Mobile devices dominate video consumption, with vertical formats and short-form content driving the mobile-first shift.
75%+
Video content viewed on mobile devices globally in 2025.
Source: DemandSage 2026
79%
US consumers who prefer watching videos on a smartphone — the top device for video consumption.
Source: Synthesia 2025
3.7B+
People projected to watch videos on their mobile phones in 2026.
Source: DemandSage 2026
54%
Share of total mobile data usage attributed to video streaming globally.
Source: Yans Media 2025
51%
More uploads in vertical HD (1080×1920) year-over-year, reflecting mobile-first consumption.
Source: Wistia 2025
82%
Projected share of internet traffic that will be video by 2026.
Source: DemandSage 2026
Video Email Marketing
Adding video to email campaigns dramatically improves open rates and click-through rates across industries.
200–300%
Increase in email click-through rates when video is included.
Source: Zebracat 2025
10.3%
Average CTR for emails with embedded video thumbnails vs 6.1% for static images.
Source: Zebracat 2025
11.8%
Average CTR for weekly emails with video content.
Source: Zebracat 2025
19.4%
Click-to-open rate for video emails among SaaS brands — the highest performing industry.
Source: Zebracat 2025
68%
Marketers who say highest CTRs come from video emails under 90 seconds in length.
Source: Zebracat 2025
12.9%
CTR for emails with video previews above the fold vs 8.3% placed below.
Source: Zebracat 2025
Email Click-Through Rate: Video vs No Video
Average email CTR comparison across different video integration approaches.
Live Video Statistics
Live streaming is growing rapidly as a marketing channel, with strong viewer engagement and impulse purchase behavior.
$94.8B
Global live streaming video platform market projected in 2026.
Source: DemandSage 2026
28.5%
Internet users worldwide who watch live streams weekly.
Source: DemandSage 2026
164.6M
Projected US livestream viewers by 2026.
Source: DemandSage 2026
63%
Digital marketers who plan to allocate additional budget to live video campaigns in 2025, up from 50% in 2023.
Source: DemandSage 2026
47%
Viewers who make impulse purchases during live sessions, driven by real-time demos and FOMO.
Source: DemandSage 2026
$68B
US live stream shopping market projected value by 2026.
Source: DemandSage 2026
25%
Marketers ranking live streaming as a top 3 ROI-driving content format.
Source: HubSpot 2026
AI & Video Creation Trends
AI-powered video creation tools are rapidly gaining adoption, transforming production speed and costs.
41%
Marketers currently using AI to create videos — up from 18% the previous year.
Source: Wyzowl 2026
82%
Marketers who are excited about text-to-video AI tools.
Source: Idomoo 2025
58%
More likely people are to buy from businesses that use next-gen video (interactive, personalized).
Source: Idomoo 2025
71%
Marketers who believe videos between 30 seconds and 2 minutes are most effective.
Source: Wyzowl 2026
37%
Non-video marketers who cite not knowing where to start as the biggest barrier to adoption.
Source: Wyzowl 2026
Video Marketing Milestones
YouTube launches, democratizing video publishing for the masses.
First upload: April 23
Mobile video consumption begins accelerating with smartphone adoption.
300M YouTube users
Facebook prioritizes video in News Feed. Periscope and Facebook Live launch.
8B daily video views on FB
61% of businesses report using video as a marketing tool (Wyzowl).
61% adoption
TikTok launches globally. Vertical video becomes mainstream.
81% business adoption
Pandemic accelerates video marketing. Instagram Reels and YouTube Shorts launch.
85% business adoption
Short-form video becomes the #1 content format. Video ad spend passes $155B.
#1 content format
AI video tools gain traction. Digital video ad spend approaches $196B.
89% adoption
Record 93% ROI satisfaction. Video projected to account for 82% of internet traffic.
93% ROI satisfaction
91% business adoption returns to all-time high. AI video creation adoption more than doubles.
41% using AI for video
Frequently Asked Questions
Maximize Your Video Marketing Impact
Use ShortsIntel's free tools to benchmark engagement rates, find optimal posting times, and measure your video campaign ROI.
Sources
- Wyzowl — Video Marketing Statistics 2026 (12 Years of Data)
- HubSpot — 2026 Marketing Statistics, Trends, & Data
- HubSpot — 2026 State of Marketing Report
- Statista — Digital Video Advertising Worldwide
- Sprout Social — Social Media Statistics 2026
- Sprout Social — Social Media Video Statistics 2025
- DemandSage — Video Marketing Statistics 2026
- DemandSage — Live Streaming Statistics 2026
- Wistia — State of Video Report 2025
- MConverter — Video Marketing ROI Statistics 2025
- 99firms — Video Marketing Statistics 2026
- Sellers Commerce — Video Marketing Statistics 2026
- SundaySky — 2025 Video Marketing Statistics
- Synthesia — Video Consumption Trends 2025
- Yans Media — Mobile Video Statistics 2025
- Zebracat — Video Email Marketing Statistics 2025
- Zebracat — Video Marketing Statistics 2025
- Famewall — Video Testimonial Statistics 2025
- Idomoo — 2025 Video Marketing Statistics and Consumer Trends
- SagaPixel — Video and SEO Statistics 2025
- Hootsuite — Social Media Statistics 2026
Related Statistics
91%
Businesses using video marketing
View statistics1.6B+
Monthly active users
View statistics70B+
Daily Shorts views
View statistics200B+
Daily Reels plays
View statistics2.50%
Avg TikTok engagement rate
View statistics
Video on Social Media Platforms
Video dominates social media consumption with platforms increasingly prioritizing video content in their algorithms.
82%
Marketers using YouTube as their primary video marketing platform — the most widely used.
Source: Wyzowl 2026
60%+
Share of total social media consumption accounted for by video content in 2026.
Source: Sprout Social 2026
5.3%
TikTok average engagement rate — the highest of any major social platform.
Source: Sprout Social 2025
1B hrs
Hours of video watched daily on YouTube.
Source: Hootsuite 2026
139M
Instagram Reels watched every minute globally.
Source: Sprout Social 2026
$44B
TikTok projected advertising revenue in 2026.
Source: Sprout Social 2026
36%
Year-over-year growth in short-form video views across TikTok, Reels, and YouTube Shorts.
Source: Sprout Social 2025