How many users does TikTok have in 2026?

TikTok has approximately 1.9 billion monthly active users and 1.12 billion daily active users globally as of 2026, according to DemandSage.

What is TikTok's average engagement rate?

TikTok's average engagement rate is 2.50%, which is approximately 5x higher than Instagram's 0.50%. Accounts with fewer than 100K followers see even higher rates at around 7.50%.

How much revenue does TikTok generate?

TikTok generated approximately $33.1 billion in global ad revenue in 2025 (up 40.4% YoY) and is projected to reach $34.8 billion in 2026. Its parent company ByteDance earned an estimated $186 billion in total revenue in 2025.

What is TikTok's largest user demographic?

Users aged 18–24 make up approximately 35% of TikTok's global user base, making Gen Z the dominant demographic. The 25–34 age group is the fastest-growing segment at 23%. As of late 2025, 54.5% of users are male.

How much does TikTok pay creators?

Through the Creator Rewards Program, TikTok pays $0.40–$1.00 per 1,000 views, with niche content earning up to $6 RPM. Brand deal rates range from $10–$100 for nano-influencers to $10,000–$50,000+ for mega-influencers with 1M+ followers.

How big is TikTok Shop?

TikTok Shop reached $64.3 billion in global GMV in 2025, a 94% increase year-over-year. The US market alone hit $15.1 billion, with 71.4 million US shoppers. Beauty & Personal Care is the top category at $2.49 billion.

Which country has the most TikTok users?

The US and Indonesia are TikTok's largest markets, each with approximately 165–170 million users. Brazil follows with around 102 million, and Europe collectively has over 200 million MAU.

Is TikTok still growing in 2026?

Yes. TikTok grew from 1.59 billion MAU in early 2025 to 1.9 billion in 2026, an increase of roughly 19.5%. Downloads exceeded 437 million in just the first half of 2025.

2026 Data

TikTok Statistics 2026

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The most comprehensive collection of TikTok data — users, revenue, engagement, demographics, advertising, and creator economy stats with verified sources.

1.9B

Monthly active users worldwide

Source: DemandSage 2026

Last updated: 2026-02-01

TikTok User Growth

TikTok continues to grow rapidly, adding hundreds of millions of users year over year.

1.9B

Monthly active users globally in 2026.

+19.5%

vs 2025

Source: DemandSage 2026

1.12B

Daily active users worldwide.

Source: DemandSage 2026

57.3%

DAU-to-MAU ratio — one of the highest in social media.

Source: DemandSage 2026

5.48B

Total lifetime app downloads across iOS and Android.

Source: Backlinko 2026

773M

Downloads in 2024 — most downloaded app globally for the 4th consecutive year.

Source: Backlinko 2026

437M

Downloads in the first half of 2025 alone.

Source: Charle Agency 2026

TikTok Monthly Active Users Over Time

TikTok MAU trajectory from 2018 to 2026.

TikTok Engagement Rates & Usage

TikTok leads all social platforms in engagement, with users spending nearly an hour per day on the app.

55m 48s

Average time spent on TikTok per day.

Source: Awisee 2025

10m 51s

Average session length per visit.

Source: Social Pilot 2025

19x

Average number of times users open TikTok per day.

Source: DemandSage 2026

2.50%

Average engagement rate — 5x higher than Instagram's 0.50%.

Source: Amra & Elma 2025

4.90%

Average engagement rate by views in H1 2025.

Source: Dash Social 2025

7.50%

Engagement rate for accounts under 100K followers — micro-creators outperform.

Source: Emplicit 2025

9.5%

Engagement rate for educational content — highest of any content category.

Source: Shortimize 2025

83%

Percentage of TikTok users who have posted at least one video.

Source: Thunderbit 2025

TikTok Engagement Rate by Content Type

$33.1B

TikTok global ad revenue in 2025, growing 40.4% year-over-year.

TikTok's ad revenue is projected to reach $34.8 billion in 2026, making it one of the fastest-growing digital ad platforms globally.

Source: DemandSage 2025

TikTok Revenue & Business

$186B

ByteDance total revenue in 2025.

Source: Bloomberg 2025

$50B

ByteDance estimated profit in 2025.

Source: Bloomberg 2025

$11.8B

TikTok US ad revenue in 2025, up 21% YoY.

Source: WARC 2025

$16

Average revenue per user (ARPU) in 2024, up from $11 in 2023.

+45.5%

vs 2023

Source: Business of Apps 2026

$330B+

ByteDance valuation as of August 2025.

Source: CNBC 2025

15M+

Global merchants on the TikTok platform.

Source: Electroiq 2025

TikTok Ad Revenue Growth (Billions USD)

TikTok Shop & Social Commerce

$64.3B

TikTok Shop global GMV in 2025, up 94% year-over-year.

Source: Momentum Works 2025

$15.1B

TikTok Shop US GMV in 2025, up 68% YoY.

+68%

vs 2024

Source: Momentum Works 2025

$45.6B

TikTok Shop Southeast Asia GMV in 2025 — doubled year-over-year.

Source: Momentum Works 2025

71.4M

US TikTok Shop shoppers in 2025.

Source: Aftership 2025

$2.49B

Beauty & Personal Care GMV — the top TikTok Shop category in the US (22% of total).

Source: Marketing LTB 2025

TikTok User Demographics

Age and gender breakdown of TikTok's global user base.

Metric	Age Group	Share of Users	Notable Trend
13–17	13–17	18%	Declining as platform matures
18–24	18–24	35%	Largest segment — Gen Z dominance
25–34	25–34	23%	Fastest growing segment
35–44	35–44	14%	Growing adoption among parents
45+	45+	10%	Emerging audience

TikTok Users by Age Group

TikTok Advertising Benchmarks

0.84%

Average ad click-through rate (CTR) across all formats.

Source: Lebesgue 2025

$4–$7

Typical CPM range for standard in-feed ads.

Source: Lebesgue 2025

$1–$4

Spark Ads CPM — significantly lower than standard formats.

Source: TrackBee 2025

0.46%

Average ad conversion rate across verticals.

Source: Lebesgue 2025

5–7M

Businesses using TikTok for advertising in the US.

Source: Electroiq 2025

$34.8B

Projected TikTok global ad revenue for 2026.

Source: WARC 2026

TikTok Creator Economy

$5.7B

Projected total TikTok creator earnings in 2025.

Source: Teleprompter 2025

$0.40–$1

Creator Rewards Program RPM per 1,000 views (up to $6 RPM for niche content).

Source: Bluehost 2026

$15B

Projected influencer marketing spend on TikTok in 2025.

Source: Stack Influence 2025

$10–$100

Typical brand deal rate for nano-influencers (1K–10K followers).

Source: Fundmates 2025

$10K–$50K+

Brand deal rate for mega-influencers (1M+ followers).

Source: Fundmates 2025

62%

Creators using multiple revenue streams beyond the platform's own payouts.

Source: Cookie Finance 2025

TikTok Content & Trends

34M

Videos uploaded to TikTok every day (~270 per second).

Source: Thunderbit 2025

+32%

Completion rate boost from adding captions to videos.

Source: Zebracat 2025

858B

Total views on #LearnOnTikTok — educational content thrives.

Source: Thunderbit 2025

29%

Entertainment content's share of total TikTok views — the largest category.

Source: Thunderbit 2025

+40%

Year-over-year growth in educational content on TikTok.

Source: Teleprompter 2025

200B

Total views on gaming content on TikTok.

Source: Thunderbit 2025

TikTok Users by Region

170M

US monthly active users in 2025.

Source: Castmagic 2025

165M

Indonesia — TikTok's largest market by users.

Source: Castmagic 2025

200M+

European MAU as of September 2025.

Source: Music Business Worldwide 2025

102M

Brazil — third largest market globally.

Source: World Population Review 2026

42h 44m

Monthly time spent on TikTok in Malaysia — highest in the world.

Source: Awisee 2025

$6B

Estimated revenue lost from India's TikTok ban since 2020.

Source: Time 2025

TikTok Key Milestones

2016

ByteDance launches Douyin in China.

2017

TikTok launches internationally for iOS and Android.

2018

ByteDance acquires Musical.ly, merges it into TikTok.

271M MAU

2020

Pandemic accelerates growth; India bans TikTok.

689M MAU

2021

TikTok surpasses 1 billion monthly active users.

1B MAU

2023

TikTok Shop launches in the US.

$20.1B ad revenue

2024

Most downloaded app for the 4th year. TikTok Shop GMV surges.

773M downloads

2025

US ban threat and divestiture debate; TikTok reaches $33B+ in ad revenue.

$33.1B ad revenue

2026

TikTok surpasses 1.9 billion MAU worldwide.

1.9B MAU

TikTok Users by Gender (2025)

TikTok's gender balance shifted from majority-female to majority-male in late 2025.

Frequently Asked Questions

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Sources

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TikTok User Growth

TikTok Monthly Active Users Over Time

Explore Related User Data

TikTok Engagement Rates & Usage

TikTok Engagement Rate by Content Type

Engagement Benchmarks & Tools

TikTok Revenue & Business

TikTok Ad Revenue Growth (Billions USD)

TikTok Shop & Social Commerce

TikTok User Demographics

TikTok Users by Age Group

Related Commerce & Revenue Data

TikTok Advertising Benchmarks

TikTok Creator Economy

TikTok Content & Trends

TikTok Users by Region

TikTok Key Milestones

TikTok Users by Gender (2025)

Frequently Asked Questions

How many users does TikTok have in 2026?

What is TikTok's average engagement rate?

How much revenue does TikTok generate?

What is TikTok's largest user demographic?

How much does TikTok pay creators?

How big is TikTok Shop?

Which country has the most TikTok users?

Is TikTok still growing in 2026?

Analyze Your TikTok Performance

Sources

Related Statistics