Question 1

What is the best time to post on Instagram?

Accepted Answer

The best times to post on Instagram are generally Tuesday through Thursday between 9 AM-12 PM and 5-7 PM in your audience's timezone. However, optimal times vary by niche — fashion and beauty accounts perform best mid-morning, while fitness accounts see higher engagement early morning and evening.

Question 2

What is the best time to post on TikTok?

Accepted Answer

TikTok engagement peaks during morning hours (7-10 AM), early afternoon (12-3 PM), and evening (7-11 PM). Tuesday, Wednesday, and Friday tend to be the strongest days. TikTok's algorithm favors consistent posting over specific times.

Question 3

What is the best time to post on YouTube?

Accepted Answer

YouTube videos perform best when published Thursday through Saturday between 12-4 PM. This gives the algorithm time to index your video before peak viewing hours in the evening. Long-form content benefits from weekday afternoon uploads.

Question 4

Does timezone matter for posting times?

Accepted Answer

Yes, timezone is critical. You should post based on when your target audience is most active, not your local time. If your audience is primarily in EST, schedule posts for EST peak hours regardless of where you are located.

Question 5

How does niche affect the best posting time?

Accepted Answer

Different niches have different audience behavior patterns. Fitness audiences are active early morning, business/finance audiences engage during work hours, and entertainment audiences peak in the evening. This tool adjusts recommendations based on your specific niche.

Question 6

How often should I post on social media?

Accepted Answer

Recommended frequency varies by platform: Instagram 3-5 times per week, TikTok 1-3 times per day, YouTube 1-2 times per week, Twitter/X 3-5 times per day. Consistency matters more than volume — pick a sustainable schedule and stick to it.

Question 7

Is this tool free to use?

Accepted Answer

Yes, the Best Time to Post Calculator is completely free with unlimited use. It runs entirely in your browser — no signup, no data collection, no rate limits.

Best Time to Post Calculator

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