Question 1

What is the TikTok likes-to-followers ratio?

Accepted Answer

The likes-to-followers ratio is calculated by dividing the total number of likes an account has received across all posts by its follower count. It indicates how engaged an audience is relative to the account's size. A ratio above 1.0 is considered healthy.

Question 2

What is a good likes-to-followers ratio on TikTok?

Accepted Answer

A ratio above 1.0 is considered healthy, meaning the account has more total likes than followers. A ratio between 0.5 and 1.0 is moderate, and below 0.5 is low. Higher ratios generally indicate a more engaged and authentic audience.

Question 3

Why does the likes-to-followers ratio matter?

Accepted Answer

This ratio helps identify accounts with genuine engagement versus those with inflated follower counts. A low ratio can signal purchased followers or disengaged audiences, while a high ratio suggests authentic, active followers who regularly interact with content.

Question 4

How is the benchmark comparison calculated?

Accepted Answer

We compare the account's ratio against typical ranges for accounts in the same follower tier (Nano 0-10K, Micro 10K-100K, Mid-tier 100K-500K, Macro 500K-1M, Mega 1M+). Smaller accounts typically have higher ratios due to more intimate audience connections.

Question 5

How many posts are analyzed?

Accepted Answer

We analyze up to 60 recent posts to calculate the average likes per post and total likes. This sample size provides a reliable picture of the account's ongoing engagement patterns.

Question 6

Can a likes-to-followers ratio be too high?

Accepted Answer

An extremely high ratio (above 10x) could indicate viral content that temporarily inflated likes without corresponding follower growth. However, for most accounts, a higher ratio is a positive signal of strong content and audience engagement.

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