Heepsy vs Traackr: Which Is Better? (2026 Comparison)

Influencer Discovery and Database Quality

Heepsy and Traackr take different approaches to discovery. Heepsy boasts a massive database of over 11 million influencers, making it one of the largest in the market. Its strength lies in its speed and simplicity; users can find and vet profiles in minutes using filters for location, engagement, and authenticity. However, Heepsy (3/5 in discovery) is often criticized for having outdated profiles that haven't posted in years. Traackr (4/5) maintains a slightly smaller database of 7 million influencers but focuses on data depth across 70 countries and 26 languages. Traackr allows for manual additions of creators not already in the system, a feature missing in Heepsy. For teams specifically looking for a Heepsy alternative with higher data accuracy, Traackr is the more robust, albeit complex, choice.

Content Tracking and Brand Detection

When it comes to tracking content, Traackr offers a more comprehensive suite for enterprise needs. Traackr scores a 4/5 for brand mention detection, allowing brands to monitor campaigns across 15+ years of industry data. Heepsy (2/5) is more limited, with media monitoring primarily restricted to Instagram. Neither tool, however, is perfect at detecting untagged content. Heepsy (2/5) and Traackr (3/5) both struggle to find creators who forget to use brand hashtags. If your primary goal is finding untagged UGC, you might want to look at a Traackr alternative that specializes in social listening. You can also see how they stack up in our Critical Mention vs Traackr guide.

Creator Analytics and Attribution

Traackr (5/5) is the clear winner for creator analytics, offering full-funnel attribution from creator content to the final checkout. This makes it a strategic growth engine for brands like L'Oreal and Sephora. Heepsy (4/5) provides solid basic vetting—including fake follower detection and audience demographics—but lacks the deep performance insights required by large-scale programs. Heepsy’s Shopify integration is only available on the Advanced tier ($369/mo), which limits sales tracking for smaller businesses. For a head-to-head on how these tools manage data, check out Archive vs Heepsy.

Usability and Workflow

Heepsy (5/5) is designed for immediate use. Its intuitive interface is perfect for beginners or small agencies that don't have time for a steep learning curve. In contrast, Traackr (2/5) is notoriously difficult to navigate. New users often require 'Traackr Academy' training to become proficient. This complexity is the tradeoff for Traackr's depth. If ease of use is your priority, you may find better luck with Heepsy alternatives that focus on a modern UI. Teams requiring simpler campaign workflows should compare these options against the tools in our ShortsIntel vs Heepsy breakdown.