MightyScout vs Modash: Which Is Better? (2026 Comparison)
MightyScout is the best choice for budget-conscious agencies and SMBs prioritizing automatic Story capture and WooCommerce support, while Modash is a powerhouse for Shopify-based brands needing a massive creator database for discovery. If you need a cost-effective tracking tool, consider a MightyScout alternative, whereas those needing end-to-end management should look at Modash alternatives.
| Feature | MightyScout | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 4/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 2/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 4/5 |
Rights Management | 2/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 2/5 |
AI Content Tagging | 2/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 3/5 | 4/5 |
API Access | 2/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 5/5 | 4/5 |
Customer Support | 5/5 | 4/5 |
Feature Deep Dive
Content Discovery and Search Capabilities
When comparing discovery, Modash holds a significant lead with its database of over 350 million profiles across Instagram, TikTok, and YouTube. It uses AI-powered search and lookalike discovery to help brands find new partners. MightyScout, conversely, started as a discovery service but has pivoted to focus more on tracking; its discovery features are often cited as limited by users. For brands that already have their creator list and just need to monitor them, MightyScout is sufficient, but for active recruitment, Modash is the clear winner. You can see how this compares to other tools in our ShortsIntel vs Modash breakdown.
Influencer Tracking and Story Capture
MightyScout excels in real-time monitoring, particularly for Instagram Stories. It is famous for its ability to auto-capture Stories before they expire, providing real-time notifications to managers. While Modash also offers automatic content collection without requiring creator logins, users often find MightyScout’s interface more intuitive for high-volume campaign reporting. However, both platforms struggle with detecting untagged content effectively—a gap often filled by specialized tools like an Archive alternative.
Ecommerce and Platform Integrations
A critical differentiator is ecommerce support. Modash is deeply integrated with Shopify, making it ideal for tracking affiliate revenue via promo codes for Shopify stores. However, it lacks support for other platforms. MightyScout offers more flexibility here, supporting both Shopify and WooCommerce. Neither platform currently offers native support for Magento or BigCommerce. For a broader look at agency-focused tracking, check out Critical Mention vs MightyScout.
Rights Management and Content Usage
Both platforms are relatively weak in the area of legal compliance and UGC licensing. Neither MightyScout nor Modash offers built-in contract builders or automated rights management systems. They primarily focus on the workflow of finding and tracking, leaving the legal 'heavy lifting' to external tools. This is a common pain point for teams who want to repurpose creator content for ads. For those focused specifically on content archival, our ShortsIntel vs Archive comparison offers more context on these workflows.
Audience Insights and Authenticity
Modash provides robust audience authenticity scoring and fake follower detection out of the box. This is vital for enterprise-level brands like Google or Victoria's Secret who use the platform. MightyScout provides accurate metrics but lacks the deep-dive demographic analysis found in more expensive enterprise tools. If you are comparing these for high-level data accuracy, you might also be interested in Critical Mention vs Modash.
| Plan Details | MightyScout | Modash |
|---|---|---|
| Pricing Model | Flat Rate | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | 14 days |
| Pricing Tiers | ||
| Entry Tier | Starter$99/mo | Essentials$299/moor $2,388/yr |
| Mid Tier | Growth$199/mo | Performance$599/moor $5,988/yr |
| Top Tier | Pro$399/mo | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $1,188 | $2,388 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
MightyScout is positioned as the more affordable entry point, with a Starter tier beginning at $99/month. However, for a standard team of five marketers who need advanced reporting and multi-campaign management, you would likely need the Pro tier at $399/month, totaling $4,788 annually. It's worth noting that MightyScout offers month-to-month contracts, providing flexibility for seasonal campaigns. For more budget-friendly options, see our guide on MightyScout alternatives.
Modash is significantly more expensive, with its Essentials tier starting at $99/month. To get the same level of functionality for a 5-person team, including untagged content collection and higher profile unlock limits, the Performance tier is required at $599/month ($5,988 annually when billed yearly). While more expensive, the cost covers the massive discovery database that MightyScout lacks.
In terms of value, MightyScout is the better choice for agencies managing multiple clients on a budget, whereas Modash offers better ROI for in-house Shopify teams who prioritize finding and paying influencers within a single workflow. If these price points are too high, exploring a Modash alternative might reveal more specialized tools that fit your specific budget.
Who Is Each Product Best For?
UGC program management - creator discovery, content collection, communication, and campaign reporting
Best For
- Small to mid-size brands starting influencer marketing
- Agencies managing multiple client campaigns
- DTC brands on Shopify or WooCommerce
- Teams prioritizing ease of use over enterprise features
- Budget-conscious teams needing affordable tracking
- Companies needing reliable Story capture
Not Ideal For
- Enterprise brands needing advanced discovery tools
- Brands on Magento, BigCommerce, or custom ecommerce
- Teams needing TikTok Spark Ads integration
- Companies requiring advanced UGC rights management
- International brands needing strong localization
- Teams needing deep competitive intelligence
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose MightyScout if...
You are a small to mid-sized agency or a DTC brand on WooCommerce that needs reliable, automated Instagram Story capture. It’s the ideal tool for teams that already have their influencers and simply want a user-friendly, affordable way to track content and generate reports without being locked into a long-term contract. For those looking for similar ease of use, consider an Hypefy alternative.
Choose Modash if...
You are an in-house marketing team at a Shopify-based consumer brand that needs to discover new influencers at scale. Modash is built for teams managing 10 to 250+ creators who want to handle discovery, tracking, and payments in one place. If you need a robust Modash alternative for discovery, focus on tools with similar database sizes.
Neither might be right if...
You need to track creators who frequently forget to tag your brand or if your primary focus is on managing the usage rights of the content for paid ads. Both platforms have limitations in detecting untagged mentions and lack automated rights management workflows. In these cases, you may want to look into Archive vs Modash or other specialized social listening solutions.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While MightyScout and Modash are excellent for general influencer management, they often miss a crucial part of the puzzle: the content itself. This is where ShortsIntel comes in. Unlike generalist tools, ShortsIntel is a specialized video social listening platform purpose-built for TikTok, Reels, and YouTube Shorts.
ShortsIntel solves two major problems that both MightyScout and Modash struggle with:
- Untagged Content Detection: ShortsIntel claims to find 30% more content by using AI to detect your brand visually and through audio, even when the creator forgets to tag you.
- Automated Rights Management: Instead of manual emails, ShortsIntel uses a magic-link consent system to secure usage rights for your ad library automatically.
Starting at just $99/month, ShortsIntel is an affordable way to scale your UGC program with data rather than grunt work. It’s particularly powerful for brands that want to build a library of high-res assets for repurposing as ad creatives. If you are currently debating between ShortsIntel vs MightyScout or ShortsIntel vs Modash, consider whether your biggest bottleneck is 'managing people' (choose the others) or 'finding and licensing winning content' (choose ShortsIntel). For more options, browse our list of all alternatives to see how we stack up against the market leaders like ShortsIntel vs Brandwatch.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | MightyScout | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 4/5 | 4/5 |
Rights Management | 2/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 2/5 | 4/5 |
AI Content Tagging | 2/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 3/5 | 4/5 | 3/5 |
API Access | 2/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 5/5 | 4/5 | 4/5 |
Customer Support | 5/5 | 4/5 | 4/5 |
Frequently Asked Questions
Ready to try ShortsIntel?
Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026