Modash vs ViralMoment: Which Is Better? (2026 Comparison)
Modash and ViralMoment serve two distinct ends of the social marketing spectrum: Modash is an all-in-one influencer management platform built for Shopify brands to discover and pay creators, while ViralMoment is a high-end AI video intelligence tool designed for enterprise-level trendspotting and brand monitoring. If you need a creator CRM, choose Modash; if you need deep, frame-by-frame visual analysis of video culture, ViralMoment is the superior choice. For teams specifically looking to track short-form UGC with automated rights management, a ShortsIntel vs Modash comparison may also be valuable.
| Feature | Modash | ViralMoment |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 3/5 |
Brand Mention Detection | 3/5 | 5/5 |
Untagged Content Detection | 3/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 5/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 3/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 4/5 |
AI Content Tagging | 3/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 |
API Access | 3/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 3/5 |
Customer Support | 4/5 | 3/5 |
Feature Deep Dive
Content Discovery & Brand Monitoring
When comparing Modash and ViralMoment, the primary difference lies in how they find content. Modash is built around a massive database of 350M+ creator profiles. It excels at creator discovery through AI-powered search and lookalike modeling, making it a powerhouse for brands that need to find new partners. However, its brand mention detection is relatively standard, relying mostly on tags and captions.
ViralMoment, conversely, is a specialized social listening engine. It uses NASA-derived image recognition and a multimodal AI called 'Clue' to analyze videos frame-by-frame. This allows it to 'see' products or brand logos within a video even if they aren't mentioned in the text. While Modash is a better Modash alternative for managing relationships, ViralMoment is the gold standard for understanding how your brand is being depicted visually across TikTok, Reels, and Shorts.
Creator Management vs. Intelligence
Modash (4/5 for Creator Analytics) provides a comprehensive workflow that includes discovery, management, tracking, and even payments for influencers. It's an end-to-end CRM. It automates content collection (including IG Stories) without requiring creators to sign up for a portal, which is a major friction-reducer for Shopify-based brands.
ViralMoment (3/5 for Creator Analytics) doesn't aim to be a CRM. It lacks a contract builder, payment processing, or deep CRM features. Instead, it provides 'Viral Intelligence'—identifying the specific triggers that make a video go viral. If you are comparing ShortsIntel vs ViralMoment, you'll find that ViralMoment is more about the 'why' behind the trends, whereas other tools focus more on the execution of the campaign.
Platform Coverage and Technical Performance
Both tools focus heavily on the 'Big Three' of video: Instagram, TikTok, and YouTube. Neither platform currently supports Twitch, LinkedIn, or X. Modash is widely praised for its clean, user-friendly interface and transparent metrics, though some users report occasional loading speed issues. ViralMoment users have noted a steeper learning curve and occasional search performance issues, often requiring multiple attempts to refine results. For those looking for broader market options, exploring Modash alternatives can reveal tools with different platform priorities.
AI Content Tagging
ViralMoment shines in AI content tagging (5/5). Because it analyzes audio, visual elements, and text simultaneously, it can categorize trends with high precision. Modash offers audience authenticity scoring and fake follower detection, which is vital for vetting creators, but it doesn't offer the same level of granular video analysis. For teams doing heavy competitive benchmarking, checking Brandwatch vs ViralMoment might offer additional insights into how enterprise-grade listening tools handle these large datasets.
| Plan Details | Modash | ViralMoment |
|---|---|---|
| Pricing Model | Flat Rate | Custom |
| Free Tier | ||
| Free Trial | 14 days | 30 days |
| Pricing Tiers | ||
| Entry Tier | Essentials$299/moor $2,388/yr | Standard$199/mo |
| Mid Tier | Performance$599/moor $5,988/yr | EnterpriseCustom |
| Top Tier | EnterpriseCustom | — |
| Annual Cost (5-Person Team)* | $2,388 | $2,388 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Modash Pricing
Modash operates on a transparent, flat-rate pricing model. Their Essentials tier starts at $299/mo, while the Performance tier—which includes untagged content collection—is $599/mo. For a team of 5 marketers, you would likely need the Performance tier to ensure adequate profile unlocks and collaboration features. Annually, this totals $7,188.
One thing to watch out for in Modash is the 'hidden' limits on profile unlocks. If your team is doing massive discovery for a new product launch, you may hit these caps quickly and require a custom Enterprise plan. You can compare these costs further in our ShortsIntel vs Modash pricing breakdown.
ViralMoment Pricing
ViralMoment is significantly more opaque. While some third-party data suggests a Standard tier at $199/mo, most professional or agency-level access requires a 'Schedule a Chat' consultation. Because ViralMoment targets enterprise clients like Warner Bros and Ogilvy, their custom pricing typically scales based on the volume of videos tracked and the depth of AI analysis required. For a 5-person agency team, you could expect to pay well into the mid-to-high four figures annually, likely exceeding Modash's flat rates.
Value for Money
For mid-market brands on Shopify, Modash offers high predictable value. You know exactly what you're getting for your $599/mo. ViralMoment represents a higher investment that is only justifiable if your team specifically needs frame-by-frame AI analysis and competitive intelligence that text-based tools miss. If these prices are out of reach, you might consider a ViralMoment alternative or a more specialized tool like ShortsIntel.
Who Is Each Product Best For?
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
AI-powered video intelligence platform for real-time trendspotting, brand monitoring, and creator discovery across short-form video
Best For
- Enterprise brands needing AI-powered video content analysis
- Agencies tracking video trends across TikTok, YouTube, and Instagram
- Marketing teams wanting real-time trendspotting and viral content detection
- Brands needing video-specific brand mention monitoring beyond text
- Teams requiring competitor video benchmarking and share-of-voice analysis
Not Ideal For
- Brands needing UGC rights management and content licensing
- Teams tracking untagged creator content for influencer campaigns
- Small businesses with limited budgets needing transparent pricing
- Companies requiring text-based social listening beyond video
- Teams wanting all-in-one social media management and publishing
- Brands needing broad platform coverage beyond TikTok/YouTube/Instagram
Choose Modash if...
- You are a consumer brand on Shopify looking to scale an influencer program from 10 to 200+ partners.
- You need an all-in-one workflow that handles everything from discovery to fee-free payments.
- You prioritize Instagram Story collection without forcing creators to log into a third-party app.
- You want transparent, fixed pricing that doesn't require a sales call. Check out Modash alternatives if you need even more platform coverage.
Choose ViralMoment if...
- You are an enterprise brand or agency (like those found in Brandwatch vs ViralMoment comparisons) needing to track cultural shifts as they happen.
- You need to detect brand mentions within the actual video content (visual/audio) rather than just captions.
- You are focused on competitive benchmarking and need to see your 'Share of Voice' in short-form video.
- You have the budget for a premium, custom-priced intelligence tool.
Neither might be right if...
- You need to manage UGC rights and licensing effectively. Neither tool is built specifically for the legal workflow of requesting and storing content rights.
- You require tracking for Twitch, LinkedIn, or X (Twitter), as both tools are strictly focused on IG, TikTok, and YouTube.
- You are a small business with a budget under $150/mo. In this case, exploring Collabstr vs Modash or other entry-level options might be more productive.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Modash and ViralMoment are leaders in their respective categories, many brands find themselves stuck in the middle: they need more intelligence than Modash offers, but they don't have the enterprise budget or need for ViralMoment's deep cultural analysis.
This is where ShortsIntel fits in. ShortsIntel is a specialized video social listening tool designed specifically for the UGC era. Unlike Modash, which is a general influencer CRM, ShortsIntel focuses on the 'data grunt work' of tracking creator content.
Why consider ShortsIntel?
- Superior Untagged Detection: ShortsIntel claims to find 30% more content than competitors by using AI to detect brand mentions that creators forgot to tag—a common issue in UGC campaigns.
- Automated Rights Management: One of the biggest weaknesses of both Modash and ViralMoment is the lack of a legal workflow. ShortsIntel includes a 'magic-link' consent system that automates the process of getting usage rights for your ad creatives.
- AI Video Tagging: Like ViralMoment, ShortsIntel uses AI to analyze video frames, but it applies this specifically to help you build a library of high-performing ad creatives.
- Affordable Entry Point: With a Starter plan at $99/mo, it is significantly more accessible than Modash's $299 entry point or ViralMoment's enterprise-only pricing.
If you find that Modash's tracking is too basic, but ViralMoment is too complex, we recommend looking at our ShortsIntel vs Brandwatch or ShortsIntel vs Archive guides to see how a purpose-built UGC tracker can streamline your marketing stack.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Modash | ViralMoment | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 3/5 | 5/5 |
Brand Mention Detection | 3/5 | 5/5 | 5/5 |
Untagged Content Detection | 3/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 5/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 3/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 4/5 | 4/5 |
AI Content Tagging | 3/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 | 3/5 |
API Access | 3/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 3/5 | 4/5 |
Customer Support | 4/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 29, 2026