Refunnel vs Stack Influence: Which Is Better? (2026 Comparison)

The pricing models for these two tools are fundamentally different. Refunnel follows a SaaS flat-rate model. Their Starter plan begins at $199/month, while the Growth plan is $699/month. This is an accessible entry point for D2C brands that want to automate UGC collection without a long-term contract. However, the Starter plan is limited to 1,000 posts, and the Growth plan caps creator whitelisting at just 10 creators. For a team of five users, an annual subscription to the Growth plan would cost approximately $5,988, excluding potential add-ons like the Shoppable Feed widget. You can compare this structure to others in our Archive vs Refunnel analysis.

Stack Influence uses a usage-based, pay-for-performance model. There are no upfront SaaS fees; instead, brands pay roughly $39 per successful post. While this sounds cost-effective for small campaigns, the costs scale rapidly. If a 5-person team aims to generate 20 micro-influencer posts per week (80 per month), the monthly cost would be $3,120, plus the cost of the products being gifted. Annually, this exceeds $37,000, making it significantly more expensive than Refunnel for high-volume content generation. To see how these costs compare to enterprise-level software, visit our Brandwatch vs Stack Influence page.

In terms of value, Refunnel is better for brands with a high volume of existing organic UGC who want a fixed software cost. Stack Influence is better for brands that don't have an active community yet and are willing to pay a premium per piece of content to build one. If neither pricing model fits your budget, you might want to compare any two tools in our database to find a mid-range solution.

Choose Refunnel if...

You should choose Refunnel if your brand already has a loyal customer base that tags you in Stories and TikToks. It is the ideal tool for Shopify-based D2C brands that need to automate rights management and want an easy way to whitelist creators for Spark Ads without the complexity of Facebook Business Manager. It's particularly strong for those who prioritize Instagram Stories detection, as seen in our ShortsIntel vs Refunnel comparison.

Choose Stack Influence if...

Stack Influence is the right choice for e-commerce brands and Amazon sellers who need to jumpstart their influencer presence. If you have a physical product that is easy to ship and want to scale micro-influencer campaigns using a product-gifting model, Stack's database of 11M+ creators is a massive asset. It is perfect for those who want a 'pay-per-post' guarantee rather than a monthly software subscription. For more options in this category, see our Stack Influence alternatives list.

Neither might be right if...

Neither tool is a perfect fit if you need comprehensive tracking of YouTube Shorts or if you need to find 'ghost' mentions where creators feature your product but fail to tag your brand or use your hashtag. Additionally, if you are an agency managing dozens of brands, Refunnel's custom agency pricing and Stack's per-post costs may become prohibitive. In these cases, you might want to look at a Refunnel alternative that offers more robust social listening and cross-platform analytics.