Heepsy vs Plot: Which Is Better? (2026 Comparison)
Heepsy is a veteran influencer discovery platform best for brands that need a massive database to find and vet new creators. Plot is a modern AI-powered social listening and creative management tool designed for teams monitoring brand mentions and managing creative workflows. If you need to find influencers, choose Heepsy; if you need to monitor what's already being said about your brand in video, Plot is the better fit. For more options, explore our guide to Heepsy alternatives or Plot alternatives.
| Feature | Heepsy | Plot |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 4/5 |
Brand Mention Detection | 2/5 | 4/5 |
Untagged Content Detection | 2/5 | 4/5 |
| Video Tracking | ||
Short-Form Video Tracking | 3/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 3/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 2/5 |
AI Content Tagging | 3/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 3/5 | 1/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 2/5 |
Team Collaboration | 3/5 | 3/5 |
API Access | 2/5 | 1/5 |
| Usability & Support | ||
Ease of Use | 5/5 | 4/5 |
Customer Support | 3/5 | 2/5 |
Feature Deep Dive
Content Discovery & Brand Monitoring
Heepsy and Plot approach content discovery from opposite ends of the spectrum. Heepsy is primarily a search engine for influencers, boasting a database of over 11 million profiles. Its strengths lie in its granular filters for location, engagement, and authenticity. However, it struggles with brand mention detection (rated 2/5), as it is built for discovery rather than monitoring. For teams looking for alternatives with better tracking, check out ShortsIntel vs Heepsy.
Plot, conversely, is a first-mover in AI video social listening. It excels at finding brand mentions (4/5) even when no tags or hashtags are used, thanks to its multi-modal AI that can 'read' logos and transcribe audio. While Heepsy helps you find who to work with, Plot helps you find what is being said about you. For a deeper look at social listening competitors, see how Brandwatch vs Plot stacks up.
Video Tracking & Creator Analytics
When it comes to short-form video tracking, Plot has a slight edge (4/5) due to its focus on TikTok, Reels, and Shorts performance. It includes a 'Creative Juicebox' and content calendar to help teams plan and track their social presence. Heepsy (3/5) offers solid analytics for Instagram, TikTok, and YouTube, but its profiles can sometimes be outdated—some haven't posted in over three years.
Heepsy shines in creator vetting (4/5), offering fake follower detection and authenticity scores that Plot lacks. If your priority is ensuring a creator's audience is real before signing a deal, Heepsy is the superior choice. Many users comparing these tools also look at Collabstr vs Heepsy for similar discovery needs.
AI & Intelligence
Plot is the more 'intelligent' platform in terms of automation, utilizing AI to categorize content and detect sentiment. However, there is a catch: Plot's most advanced AI features, like video social listening, are locked behind an Enterprise-only tier. Heepsy provides basic AI-driven insights like demographics, but lacks the sophisticated multi-modal analysis Plot offers. Those needing advanced AI without enterprise pricing often compare Archive vs Heepsy to find a middle ground.
Platform Usability
Heepsy offers a very high ease-of-use (5/5), making it a favorite for beginners and SMBs. Plot is also modern and intuitive (4/5) but is currently restricted by its mobile-first, iOS-only approach—Android users are currently left out. Furthermore, Heepsy offers native Shopify integration for sales tracking on its higher tiers, while Plot currently lacks public APIs or third-party integrations. For teams requiring a more integrated stack, reviewing ShortsIntel vs Plot can reveal more flexible options.
| Plan Details | Heepsy | Plot |
|---|---|---|
| Pricing Model | Flat Rate | Per Seat |
| Free Tier | ||
| Free Trial | ||
| Pricing Tiers | ||
| Entry Tier | Free$0/moor $0/yr | Starter$0/moor $0/yr |
| Mid Tier | Starter$89/moor $828/yr | Basic$15/moor $108/yr |
| Top Tier | Plus$249/moor $2,388/yr | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $0 | $0 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Comparing the costs of Heepsy and Plot requires looking at two very different business models. Heepsy uses a flat-rate model, starting at $89/month for the Starter plan, though advanced features like sales tracking and deep demographics require the Plus ($249/mo) or Advanced ($369/mo) tiers.
Plot uses per-seat pricing, starting at a very affordable $15/user/month for the Basic plan. On the surface, Plot appears much cheaper. For a 5-person marketing team, Plot Basic would cost approximately $900 per year, whereas Heepsy’s Starter plan would cost $828/year (annual billing). However, this is not an apples-to-apples comparison. Plot's core differentiator—AI Video Social Listening—is only available on their Enterprise tier, which requires a custom quote and sales consultation.
Heepsy also has a strict no-refunds policy that has caused frustration for many users. If you are looking for a more transparent pricing structure for UGC tracking, you might consider a Heepsy alternative or browse all alternatives to see which fits your budget best.
Who Is Each Product Best For?
Influencer discovery and analytics platform for finding and vetting social media influencers
Best For
- Small to mid-sized businesses and startups
- Marketing agencies managing multiple campaigns
- D2C/eCommerce brands (especially Shopify)
- Entrepreneurs testing influencer marketing
- Budget-conscious SMBs wanting basic influencer search
Not Ideal For
- Enterprise teams needing advanced features
- B2B brands
- Brands needing micro-influencers (<5K followers)
- Users requiring AI-powered automation
- Teams needing deep analytics and reporting
AI-powered video social listening and creative management platform for social media teams — combining brand mention detection, UGC discovery, and content workflow tools
Best For
- Social media teams at brands wanting combined creative workflow + video social listening
- CPG, beauty, and fashion brands monitoring short-form video mentions
- Teams needing UGC discovery and creator relationship management
- Marketing teams wanting affordable entry point with room to grow into Enterprise AI features
- Organizations prioritizing mobile-first, modern UX for social media management
Not Ideal For
- Teams needing comprehensive text-based social listening across all platforms
- Brands requiring public API access or third-party integrations
- Android users needing mobile access
- Companies needing rights management and content licensing
- Organizations requiring deep reporting, dashboards, and analytics
- Budget-conscious teams who need AI video features (Enterprise-only pricing)
Choose Heepsy if...
Heepsy is the right choice for small to mid-sized D2C brands and agencies that need to build an influencer roster from scratch. If your primary goal is to search through millions of profiles to find creators who fit specific niche demographics, Heepsy's search filters and authenticity scoring are invaluable. It is also a strong contender for Shopify store owners who want to track sales generated by their influencers through the Advanced tier. To see how it compares to other discovery tools, visit ShortsIntel vs Heepsy.
Choose Plot if...
Plot is ideal for social media managers at CPG, beauty, or fashion brands who are already being mentioned in short-form videos and need a way to organize that content. It is perfect for teams that value a mobile-first workflow and want to combine their creative inspiration (Creative Juicebox) with social listening. If you are an iOS-heavy team that needs to detect untagged brand mentions, Plot’s Enterprise features are built specifically for you. You can find more about similar tools in our Plot alternative guide.
Neither might be right if...
You need a dedicated solution for managing content rights or if you are focused specifically on scaling UGC campaigns with frame-by-frame video analysis. Neither Heepsy nor Plot offers robust automated rights management (Plot scores 1/5 here). If you need to monitor competitors or track short-form video performance across TikTok, Reels, and Shorts with high-resolution asset libraries, you may need a more specialized tool. Explore our all ShortsIntel comparisons page to find a more tailored fit.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Heepsy focuses on discovery and Plot on creative workflow, many brands find they actually need something in the middle: a way to track every piece of User-Generated Content (UGC) being made about them and legally clear those videos for ads. This is where ShortsIntel comes in.
ShortsIntel is purpose-built for the short-form video era (TikTok, Reels, and YouTube Shorts). Unlike Heepsy, which is a general influencer database, ShortsIntel focuses on the content itself. It uses frame-by-frame AI analysis to detect your brand in videos—even when the creator forgets to tag you. ShortsIntel claims to find 30% more content than traditional tools by monitoring audio and visual cues 24/7.
When compared to Plot, ShortsIntel offers a more accessible path to AI video listening. While Plot locks its best AI features behind Enterprise walls, ShortsIntel provides AI-powered content tagging and trend detection starting at $99/month. Most importantly, ShortsIntel includes a 'magic-link' rights management system, allowing you to get legal permission to use UGC in your ads with one click—a feature both Heepsy and Plot lack.
If you are tired of 'grunt work' and want a data-driven way to scale your creator marketing, you should consider how ShortsIntel vs Archive or ShortsIntel vs CreatorIQ might better serve your needs. You can also compare any two tools on our site to see exactly where ShortsIntel fits into your stack, or check out our ShortsIntel vs Brandwatch comparison for more enterprise-level insights.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Heepsy | Plot | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 4/5 | 5/5 |
Brand Mention Detection | 2/5 | 4/5 | 5/5 |
Untagged Content Detection | 2/5 | 4/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 3/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 3/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 2/5 | 4/5 |
AI Content Tagging | 3/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 3/5 | 1/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 2/5 | 4/5 |
Team Collaboration | 3/5 | 3/5 | 3/5 |
API Access | 2/5 | 1/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 5/5 | 4/5 | 4/5 |
Customer Support | 3/5 | 2/5 | 4/5 |
Frequently Asked Questions
Ready to try ShortsIntel?
Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026