Modash vs Plot: Which Is Better? (2026 Comparison)
Modash is an all-in-one influencer marketing powerhouse best for Shopify brands managing high-volume creator programs, while Plot is a newer, mobile-first creative management tool focused on AI video social listening. If you need a full CRM with payments, choose Modash; if you prioritize AI-driven brand mention detection on iOS, Plot is the better fit. For more options, explore our list of Modash alternatives or see how they compare to others in our full comparison directory.
| Feature | Modash | Plot |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 4/5 |
Brand Mention Detection | 3/5 | 4/5 |
Untagged Content Detection | 3/5 | 4/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 3/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 2/5 |
AI Content Tagging | 3/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 3/5 | 1/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 2/5 |
Team Collaboration | 4/5 | 3/5 |
API Access | 3/5 | 1/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 4/5 |
Customer Support | 4/5 | 2/5 |
Feature Deep Dive
Content & UGC Discovery
Both platforms aim to help brands find content, but they take different approaches. Modash boasts a massive database of over 350 million creator profiles across Instagram, TikTok, and YouTube. It uses AI-powered search and lookalike discovery to find new talent. Plot, meanwhile, focuses heavily on "Creative Management" and social listening. Plot is a first-mover in combining AI video listening with a creative workflow, allowing teams to find mentions without being tagged.
However, if your primary goal is finding untagged content that competitors miss, you might want to look at a ShortsIntel vs Modash head-to-head, as ShortsIntel specializes in detecting up to 30% more untagged content than standard tools.
Video Tracking & AI Intelligence
Plot (Rating: 4/5) holds a slight edge in brand mention detection because its multi-modal AI can transcribe video audio and detect visual logos or product appearances. Modash (Rating: 3/5) is more of a traditional tracking tool that excels at automatic content collection (including Instagram Stories) without requiring creators to sign up.
For teams focused specifically on short-form video (Reels, Shorts, TikTok), the level of detail matters. While Modash is great for Shopify brands tracking affiliate revenue, Plot offers a "Creative Juicebox" for planning. For a deeper dive into video-specific tracking, see our Archive vs Plot comparison.
Creator Management & Workflow
Modash is a comprehensive CRM (Rating: 4/5). It handles discovery, tracking, and even payments (on Enterprise tiers). It is built for in-house teams managing 10 to 250+ influencers. Plot (Rating: 3/5) is newer and focuses more on the relationship side via its "Community Hub," which creates a superfan database.
One major gap in Plot's current offering is the lack of rights management or content licensing features. Modash also scores low here (2/5). Brands needing a robust legal audit trail should consider a Plot alternative that includes automated usage rights.
Platform Support & Integrations
Modash is deeply integrated with Shopify, making it the go-to for e-commerce brands using promo codes and tracking affiliate sales. However, it doesn't support WooCommerce or Magento. Plot is currently limited by a lack of public APIs and third-party integrations, and notably, it only offers an iOS app with no Android support.
If you need broader platform coverage or specific integrations, checking out Collabstr vs Modash might reveal a better fit for your tech stack. Both Modash and Plot are currently limited to the "Big Three" (IG, TikTok, YT) and lack coverage for Twitch or LinkedIn.
| Plan Details | Modash | Plot |
|---|---|---|
| Pricing Model | Flat Rate | Per Seat |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | Essentials$299/moor $2,388/yr | Starter$0/moor $0/yr |
| Mid Tier | Performance$599/moor $5,988/yr | Basic$15/moor $108/yr |
| Top Tier | EnterpriseCustom | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $2,388 | $0 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Modash Pricing
Modash uses a flat-rate model that is transparent but can become expensive for smaller teams.
- Essentials: $299/mo (billed monthly) or $2388/yr.
- Performance: $599/mo ($5988/yr).
- Enterprise: Custom.
For a team of 5 users, the cost remains at the tier price, but you must be wary of "profile unlock" limits. If your discovery needs are high, you may burn through your monthly allocation quickly. To compare these costs against other market leaders, view our ShortsIntel vs Plot pricing breakdown.
Plot Pricing
Plot uses a per-seat model which appears more affordable for very small teams but gates its best features.
- Starter: Custom pricing.
- Basic: $15/mo per user ($108/yr per user annually).
- Enterprise: Custom usage-based pricing.
Crucially, Plot's core differentiator—AI Video Social Listening—is locked behind the Enterprise tier. For a 5-person team on the Basic plan, you'd pay $75/mo (or $45/mo billed annually), but you wouldn't have access to the AI features that make Plot unique.
Total Cost of Ownership (5-Person Team)
If you need AI video tracking, both tools will likely cost you $300+/mo. Modash's Essentials plan ($299) is a solid entry point for a full CRM, whereas Plot's true power requires an Enterprise sales call. For brands looking for a middle ground, explore all ShortsIntel comparisons to see if a specialized tool offers better value for your specific seat count. Overall, Modash offers better predictability, while Plot offers a cheaper entry point for teams who only need basic organization.
Who Is Each Product Best For?
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
AI-powered video social listening and creative management platform for social media teams — combining brand mention detection, UGC discovery, and content workflow tools
Best For
- Social media teams at brands wanting combined creative workflow + video social listening
- CPG, beauty, and fashion brands monitoring short-form video mentions
- Teams needing UGC discovery and creator relationship management
- Marketing teams wanting affordable entry point with room to grow into Enterprise AI features
- Organizations prioritizing mobile-first, modern UX for social media management
Not Ideal For
- Teams needing comprehensive text-based social listening across all platforms
- Brands requiring public API access or third-party integrations
- Android users needing mobile access
- Companies needing rights management and content licensing
- Organizations requiring deep reporting, dashboards, and analytics
- Budget-conscious teams who need AI video features (Enterprise-only pricing)
Choose Modash if...
You are a Shopify-based consumer brand with a dedicated influencer marketing team. Modash is built for efficiency, allowing you to find creators, track their Stories automatically, and manage hundreds of relationships in a single dashboard. It's the right choice if you need a "source of truth" for your creator program and want to avoid the "grunt work" of manual content collection. For more on this use case, see our Modash alternative guide.
Choose Plot if...
You are a social media manager at a fashion, beauty, or CPG brand who prioritizes mobile access (iOS) and creative inspiration. Plot is ideal for teams that want to turn their customers into a "superfan" database and need to monitor brand mentions across short-form video without requiring tags. It's a modern, design-forward tool for teams that live on their phones. Check out Plot alternatives if you are an Android user, as Plot currently lacks an app for you.
Neither might be right if...
You are a brand that needs to track content on platforms like Twitch, LinkedIn, or X, as both tools are focused primarily on IG, TikTok, and YouTube. Additionally, if you require built-in content licensing and automated rights management, you may find both platforms lacking. In these cases, you might want to compare any two tools in our database to find a more specialized solution for rights and multi-platform tracking.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Modash and Plot cover the CRM and creative workflow ends of the spectrum, many brands find themselves stuck in the middle: they have plenty of content but no easy way to manage the rights or find the 30% of videos that mention them without a tag.
ShortsIntel serves as a specialized alternative that focuses specifically on scaling creator marketing through data, not manual labor. Unlike Plot, which gates AI video listening behind Enterprise walls, or Modash, which can feel like a heavy CRM, ShortsIntel is purpose-built for high-growth DTC brands.
Why consider ShortsIntel?
- Superior Detection: It finds untagged content and mentions that standard API-based tools often miss.
- Automated Rights Management: Features a "magic-link" consent system that neither Modash nor Plot currently offers at a high level.
- Affordable AI: Starting at $99/mo, it provides professional-grade video social listening without the Enterprise price tag.
If you find yourself manually asking creators for permission to use their videos or struggling to find content where you weren't tagged, ShortsIntel might be the missing piece of your stack. You can see how it stacks up against the big players in our ShortsIntel vs CreatorIQ or ShortsIntel vs Brandwatch comparisons. For a full list of specialized tools, browse all alternatives to find the perfect fit for your 2026 strategy.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Modash | Plot | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 4/5 | 5/5 |
Untagged Content Detection | 3/5 | 4/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 3/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 2/5 | 4/5 |
AI Content Tagging | 3/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 3/5 | 1/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 2/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 | 3/5 |
API Access | 3/5 | 1/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 4/5 | 4/5 |
Customer Support | 4/5 | 2/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026