Modash vs Refunnel: Which Is Better? (2026 Comparison)

When comparing Modash and Refunnel, the primary distinction lies in their core focus: Modash is a discovery and management powerhouse, whereas Refunnel is a specialized tool for harvesting community UGC and whitelisting.

Content Discovery and Database

Modash offers an industry-leading database of over 350 million creator profiles across Instagram, TikTok, and YouTube. Its AI-powered search allows brands to find creators based on audience demographics, engagement rates, and lookalike profiles. This makes it an excellent choice for teams looking to grow their reach through cold outreach and new partnerships. In contrast, Refunnel does not offer a searchable discovery database. Instead, it focuses on 'community sourcing'—automatically pulling content from creators who have already tagged or mentioned your brand. If your goal is to expand your roster, you'll likely need a Modash alternative or Modash itself. However, for brands with a high volume of inbound tags, Refunnel’s automated capture is highly efficient.

Video Tracking and Social Listening

Both platforms provide robust tracking for Instagram and TikTok, but Modash includes YouTube support, which is currently missing from Refunnel. Modash allows for automatic content collection, including the notoriously difficult-to-track Instagram Stories, without requiring creators to sign up for a platform. Refunnel also tracks story mentions effectively, making it a favorite for DTC brands running heavy 'gifting' or seeding programs.

However, both tools have limitations when it comes to untagged content. Modash only offers untagged content detection on its expensive Performance tier ($599/mo), and Refunnel scores a low 1/5 in this category because it relies almost entirely on tags and mentions. For teams that need to find every brand mention—even those without a tag—you might consider the ShortsIntel vs Modash comparison to see how AI-driven listening can capture up to 30% more content.

Creator and Rights Management

This is where Refunnel shines with a 5/5 rating for rights management. Refunnel provides a one-click system for requesting usage rights in bulk, which is essential for brands that want to repurpose creator content for ads. Modash (2/5 in this category) is much more focused on the discovery and payment workflow. While Modash has an enterprise-level payment feature, it lacks the specialized 'whitelisting' capabilities of Refunnel, which allows brands to run ads through a creator’s account without needing access to Facebook Business Manager. If rights management is your bottleneck, check out the ShortsIntel vs Refunnel breakdown to compare rights automation.

Integrations and Analytics

Both platforms are heavily optimized for Shopify. Modash provides deeper creator analytics (4/5), offering fake follower detection and detailed audience authenticity scoring. Refunnel’s analytics (2/5) are more basic, focusing on the volume of content collected rather than the deep demographic data of the creators themselves. For teams managing multiple brands, such as agencies, neither tool is perfectly optimized, and you may want to look into an Archive vs Modash or Archive vs Refunnel comparison to see how other tools handle multi-client reporting.