Modash vs Tubular Labs: Which Is Better? (2026 Comparison)
Modash is an all-in-one influencer marketing platform designed for Shopify brands to discover, manage, and pay creators, while Tubular Labs is an enterprise-grade social video intelligence tool focused on deep cross-platform analytics and benchmarks. Choose Modash for scaling a creator program, or explore a Modash alternative if you need higher-tier data; choose Tubular Labs if you are a major media brand requiring high-level market research, or look at Tubular Labs alternatives for more agile options.
| Feature | Modash | Tubular Labs |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 2/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 3/5 | 1/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 5/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 4/5 |
AI Content Tagging | 3/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 |
API Access | 3/5 | 4/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 2/5 |
Customer Support | 4/5 | 3/5 |
Feature Deep Dive
Content Discovery & Database Depth
When comparing discovery capabilities, the two platforms serve vastly different philosophies. Modash boasts a massive database of over 350 million creator profiles across Instagram, TikTok, and YouTube. It is built for finding the 'who'—using AI-powered search and lookalike discovery to identify influencers that match your brand's aesthetic. However, its platform coverage is limited to the 'big three,' excluding niche platforms like Twitch or X. In our analysis, Modash earns a 4/5 for UGC discovery because of its vast creator reach.
Tubular Labs, by contrast, focuses on the 'what.' With 15 billion videos indexed and 40 million creators tracked across YouTube, Facebook, Instagram, TikTok, and Twitch, it is a content-first engine. Its ContentGraph AI classifies videos into over 1 million categories, making it superior for market research rather than simple creator outreach. While Modash is better for finding new faces, Tubular is the leader in understanding global video trends. For those looking for a different balance of these features, checking ShortsIntel vs Modash can provide perspective on more specialized discovery tools.
Video Tracking & Performance Benchmarks
Tubular Labs is the clear winner for standardized metrics. Its 'Video Ratings' system provides 1, 3, 7, and 30-day benchmarks, allowing enterprise brands to see how their content stacks up against the entire industry. It excels at cross-platform unified metrics, which is why it's trusted by giants like the BBC and ESPN.
Modash offers robust tracking for active campaigns, particularly for Instagram Stories—which it can collect automatically without requiring a creator to sign up. This makes it a 4/5 for short-form video tracking in a campaign context, but it lacks the deep historical data and industry-wide benchmarking found in Tubular. If you are comparing these against other enterprise tools, you might also consider how Brandwatch vs Tubular Labs stacks up in the social listening space.
Creator Management & Workflow
This is where the tools diverge most sharply. Modash is a true CRM (4/5 for team collaboration). It allows you to manage the entire lifecycle of an influencer relationship: discovery, management, tracking, and even payments (on Enterprise tiers). It integrates deeply with Shopify, making it the go-to for ecommerce brands tracking affiliate revenue.
Tubular Labs lacks these workflow features entirely. It has no creator outreach tools, no CRM capabilities, and no payment processing. It is an intelligence platform, not a management platform. For teams that need a mix of both, exploring ShortsIntel vs Tubular Labs reveals how newer tools are bridging the gap between data intelligence and creator content management.
Intelligence & AI Analysis
Tubular Labs leads in high-level intelligence (5/5 for AI content tagging), offering 3 billion consumer behavior models that help brands understand what their audience watches when they aren't watching you. Modash’s intelligence is more focused on 'Brand Safety'—providing fake follower detection and audience authenticity scores (4/5) to ensure your budget isn't wasted on bots. For a head-to-head on how management tools handle these insights, see Archive vs Modash.
| Plan Details | Modash | Tubular Labs |
|---|---|---|
| Pricing Model | Flat Rate | Custom |
| Free Tier | ||
| Free Trial | 14 days | 14 days |
| Pricing Tiers | ||
| Entry Tier | Essentials$299/moor $2,388/yr | Plus$1,500/mo |
| Mid Tier | Performance$599/moor $5,988/yr | Premium$3,500/mo |
| Top Tier | EnterpriseCustom | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $2,388 | $18,000 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing models of Modash and Tubular Labs reflect their different target markets. Modash follows a transparent, flat-rate model that is accessible to mid-market brands. Its Essentials tier starts at $299/month ($2,388/year), while the Performance tier is $599/month ($5,988/year). For a 5-person team, the Performance tier is likely necessary to avoid restrictive profile unlock limits and to access untagged content collection. You can expect a total annual cost of roughly $6,000 for a standard marketing team.
Tubular Labs is an enterprise-level investment with no public pricing page. According to available data, the 'Plus' tier starts at $1,500/month, and 'Premium' reaches $3,500/month. However, Tubular often uses seat-based pricing, meaning a 5-person team could see costs scale significantly higher than the base price. Including potential add-ons like 'Viewpoint' or API access, a 5-person team at an enterprise media company could easily spend $25,000 to $50,000 annually.
When evaluating value, Modash is significantly more affordable for brands focused on execution and ROI. Tubular Labs is a strategic investment for companies where video data is the product or the primary driver of multi-million dollar ad spends. To see how these costs compare to other market leaders, you can compare any two tools using our database, or browse all alternatives to find a more budget-friendly fit for your specific team size.
Who Is Each Product Best For?
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Social video intelligence and analytics platform — cross-platform video measurement, creator benchmarking, audience insights, and trending content discovery across YouTube, Facebook, Instagram, TikTok, and Twitch
Best For
- Enterprise media companies needing cross-platform video measurement
- Broadcasters and publishers benchmarking video performance at scale
- Brands requiring audience intelligence across social video platforms
- Agencies comparing creator performance across 40M+ accounts
- Market research teams analyzing video content trends and categories
- Ad sales teams using video data to inform partnership decisions
Not Ideal For
- Small businesses and individual creators (enterprise pricing)
- Teams needing UGC tracking and content rights management
- Brands focused specifically on short-form video analytics
- Companies wanting transparent, self-serve pricing
- Teams needing quick setup without enterprise onboarding
- Organizations requiring text-based social listening beyond video
Choose Modash if...
You are a B2C or DTC brand, particularly one running on Shopify, that needs to manage an active influencer program. Modash is ideal for teams of 1-50 marketers who need to find creators, check their audience authenticity, track their IG Stories, and manage affiliate payouts in one place. It is the better choice for those who value ease of use and a direct 'search-to-pay' workflow. If you've looked at Collabstr vs Modash, you'll know Modash is the more 'all-in-one' professional choice for scaling.
Choose Tubular Labs if...
You are an enterprise media company, broadcaster, or global brand that needs to understand the macro trends of social video. If your goal is to benchmark your performance against competitors across five different platforms or to inform high-level ad sales strategies with historical data, Tubular Labs is the industry standard. It is for researchers and data analysts rather than influencer campaign managers. For those in this category, comparing Brandwatch vs Modash can help clarify if you need a listening tool or a management tool.
Neither might be right if...
You are specifically focused on tracking user-generated content (UGC) and repurposing it for ads. Modash is great for influencers you know, but it can miss untagged content from the general public. Tubular Labs is great for broad video trends, but it lacks the rights management tools to actually use that content. If your primary pain point is 'drowning in content but starving for insights'—particularly on short-form platforms like TikTok and Reels—you may want to look at specialized social listening tools like Archive vs Tubular Labs to see how they handle content collection.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Modash and Tubular Labs represent the 'Management' and 'Intelligence' ends of the spectrum, many brands in 2026 find themselves needing a third path: specialized UGC tracking. This is where ShortsIntel enters the conversation as a powerful alternative.
ShortsIntel is purpose-built for the short-form video era (TikTok, Reels, and YouTube Shorts). Unlike Modash, which is built around creator profiles, or Tubular, which is built around industry benchmarks, ShortsIntel is built around the content itself. It uses AI-powered frame-by-frame analysis to detect your brand even when a creator forgets to tag you or use a hashtag—a common issue that costs brands up to 30% of their visible reach.
When comparing ShortsIntel vs Modash, the primary advantage of ShortsIntel is its automated rights management. While Modash has basic tracking, ShortsIntel offers a 'magic-link' consent system and high-res video asset library designed specifically for repurposing UGC into ad creative.
Against Tubular Labs, ShortsIntel is far more accessible for the modern DTC brand. Starting at just $99/month, it provides the AI-powered 'social listening' for video that ShortsIntel vs Tubular Labs reveals is often too complex or expensive for non-enterprise teams. If you find Tubular too data-heavy and Modash too focused on the CRM side, ShortsIntel offers a middle ground focused on content discovery and legal compliance. You can explore more about this niche in our Modash alternatives guide or see how it compares to legacy players like ShortsIntel vs CreatorIQ.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Modash | Tubular Labs | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 2/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 3/5 | 1/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 5/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 4/5 | 4/5 |
AI Content Tagging | 3/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 4/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 | 3/5 |
API Access | 3/5 | 4/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 2/5 | 4/5 |
Customer Support | 4/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026