Modash vs YouScan: Which Is Better? (2026 Comparison)
Modash and YouScan serve very different needs: Modash is an all-in-one influencer marketing platform built for Shopify brands to discover and manage creators, while YouScan is an enterprise-grade social listening tool specializing in AI-powered visual analytics and brand monitoring. If you need to manage an influencer program from start to finish, see our Modash alternative guide, but if your priority is monitoring global brand sentiment and logo appearances, check out a YouScan alternative.
| Feature | Modash | YouScan |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 2/5 |
Brand Mention Detection | 3/5 | 5/5 |
Untagged Content Detection | 3/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 2/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 2/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 4/5 |
AI Content Tagging | 3/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 5/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 |
API Access | 3/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 3/5 |
Customer Support | 4/5 | 5/5 |
Feature Deep Dive
Head-to-Head Feature Analysis
When comparing Modash and YouScan, the first thing to understand is that they operate in adjacent but distinct categories. Modash is built for influencer marketing workflows, whereas YouScan is a powerhouse for social listening and visual intelligence.
Content Discovery & Brand Monitoring
Modash excels at creator discovery, boasting a massive database of over 350 million profiles across Instagram, TikTok, and YouTube. It is designed to help you find influencers who match your target audience. YouScan, however, monitors over 500 million online sources, including Google Maps reviews and forum mentions, focusing on brand sentiment rather than individual creator stats. If you're looking for Modash alternatives specifically for discovery, you'll find it hard to beat their AI-powered lookalike search.
YouScan dominates in Brand Mention Detection (5/5). While Modash can track when creators mention you, YouScan uses its 'Insights Copilot' and aspect-level sentiment analysis to understand how people are talking about your brand across the web. However, both tools have limitations when it comes to finding content where your brand is visible but not explicitly tagged in the text.
Video & Visual Intelligence
YouScan's 'Visual Insights' is a game-changer for enterprise brands. It can detect your logo, specific objects, or even the 'scene' (e.g., a beach or a gym) within an image. Modash lacks this level of visual recognition, focusing instead on performance metrics like engagement rates and fake follower detection.
For those specifically interested in ShortsIntel vs Modash, it's worth noting that Modash's video tracking is strong for influencer content collection (including automated IG Story capture), but YouScan's visual AI is better for broad market research. Unfortunately, YouScan's specialized visual analytics are often locked behind a paid add-on on their Unlimited plan.
Workflow & Management
Modash is the clear winner for end-to-end management. It includes a built-in CRM, payment processing (on Enterprise), and a Shopify integration that allows brands to track affiliate revenue via promo codes. YouScan offers no creator outreach tools, CRM capabilities, or rights management features. It is strictly a listening and intelligence platform. Teams comparing these should check ShortsIntel vs YouScan if they need a tool that bridges the gap between listening and content management.
Platform Coverage
Modash is limited to the 'big three': Instagram, TikTok, and YouTube. This is sufficient for most DTC brands, but enterprise users often require the broader coverage YouScan provides, which includes X (Twitter), LinkedIn, Twitch, and millions of blogs. If you need multi-platform coverage, YouScan alternatives are generally more diverse in their data sources.
| Plan Details | Modash | YouScan |
|---|---|---|
| Pricing Model | Flat Rate | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | 14 days |
| Pricing Tiers | ||
| Entry Tier | Essentials$299/moor $2,388/yr | Starter 3$499/moor $5,988/yr |
| Mid Tier | Performance$599/moor $5,988/yr | UnlimitedCustom |
| Top Tier | EnterpriseCustom | — |
| Annual Cost (5-Person Team)* | $2,388 | $5,988 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Pricing and Total Cost of Ownership
Choosing between these two depends heavily on your budget structure and team size. Modash uses a tiered flat-rate model that scales with feature access, while YouScan starts at a higher entry point but offers unlimited seats.
Modash Pricing
- Essentials: $299/mo ($2,388/yr)
- Performance: $599/mo ($5,988/yr)
- Enterprise: Custom
For a team of 5, the Performance tier ($599/mo) is the standard choice. However, be aware of 'profile unlock' limits. If your discovery needs are massive, you may find yourself paying for additional unlocks. Also, the essential features like untagged content collection are only available on this $599/mo tier. You can explore more affordable options in our Browse all alternatives directory.
YouScan Pricing
- Starter 3: $499/mo ($5,988/yr)
- Unlimited: Custom
YouScan’s Starter plan is unique because it includes unlimited users, which is excellent for large internal marketing departments. However, the Starter plan is limited to 3 'topics' and 15,000 mentions per month. For a 5-person team, the annual cost would be $5,988, identical to Modash's Performance tier. The hidden catch with YouScan is that their most powerful features—Visual Insights and Audience Insights—are often paid add-ons or restricted to the Unlimited plan.
Which is the better value?
If you are a Shopify brand focused on ROI and creator management, Modash provides better value for your specific workflow. If you are an agency or an enterprise brand that needs to monitor brand reputation across 500M+ sources with unlimited team members, YouScan is the better investment. If you find both too expensive for your current stage, consider a comparison like Collabstr vs Modash to find a more entry-level tool.
Who Is Each Product Best For?
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
AI-powered social listening with industry-leading visual analytics, image recognition, and conversational AI insights for brand monitoring and consumer intelligence
Best For
- Mid-market brands needing AI-powered social listening with visual analytics
- Consumer brands wanting to detect logo appearances in social media images
- Market researchers requiring aspect-level sentiment analysis
- PR teams needing comprehensive brand monitoring across 500M+ sources
- Teams wanting conversational AI interface for data exploration
- Organizations needing unlimited users without per-seat pricing
- Brands monitoring TikTok and Google Maps reviews
Not Ideal For
- Brands focused on short-form video analytics and UGC campaigns
- Teams needing to track untagged video content (image-only detection)
- Creators and small businesses with budgets under $499/month
- Organizations needing UGC rights management or content licensing
- Teams wanting creator outreach and relationship management tools
- Users needing a mobile app for on-the-go monitoring
- Teams requiring flexible date range comparisons
Choosing the Right Tool for Your Strategy
Choose Modash if...
You are a consumer brand (especially on Shopify) focused on scaling an influencer program. You need a tool that can help you find creators, check their audience authenticity, track their content (including Stories), and ideally manage the entire relationship in one place. It is the superior choice for teams running high-volume gifting or affiliate programs. For more context, see how it compares in our Archive vs Modash breakdown.
Choose YouScan if...
You are a mid-market to enterprise brand or a PR agency that needs deep 'social listening.' You care less about individual influencer outreach and more about what the general public is saying about your brand. YouScan is perfect if you need to detect logo appearances in uncaptioned photos or if you require conversational AI (Insights Copilot) to query your data. It’s also ideal for researchers who need aspect-level sentiment analysis.
Neither might be right if...
You are specifically focused on tracking short-form video UGC (TikToks, Reels, Shorts) and need to secure rights to that content for ad creative. Modash lacks rights management, and YouScan is often too broad and expensive for teams that just want to track video clips. In this case, you might want to look at a niche specialist; check out our Archive vs YouScan comparison for more ideas on focused UGC tracking.
Consider a Third Option
Scale creator marketing with data, not grunt work.
A Third Option: ShortsIntel for Short-Form Video Mastery
While Modash handles influencer workflows and YouScan handles broad social listening, many brands find they are still 'starving for insights' when it comes to short-form video. This is where ShortsIntel enters the picture as a specialized alternative.
Why consider ShortsIntel?
ShortsIntel is purpose-built for the era of TikTok, Reels, and YouTube Shorts. Unlike YouScan, which attempts to monitor the entire web, or Modash, which focuses on the creator's profile, ShortsIntel focuses on the video content itself. It uses AI to analyze videos frame-by-frame, detecting trends and brand mentions even when the creator forgets to tag you—claiming up to 30% more coverage than traditional tools.
Key Advantages:
- Affordability: At $99/month, it is significantly more accessible than Modash ($299+) or YouScan ($499+).
- Rights Management: Unlike the competitors, ShortsIntel includes a 'magic-link' consent system to help you legally clear UGC for use in your paid ads.
- Content Intelligence: It doesn't just track metrics; it analyzes visual elements to tell you why a video is performing.
If you find YouScan's query interface too clunky or Modash's pricing too steep for simple video tracking, ShortsIntel offers a streamlined, video-first experience. You can see how we stack up against other industry leaders in our ShortsIntel vs Brandwatch or ShortsIntel vs Archive guides. For a full list of how we compare to the tools you're currently evaluating, visit all ShortsIntel comparisons.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Modash | YouScan | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 2/5 | 5/5 |
Brand Mention Detection | 3/5 | 5/5 | 5/5 |
Untagged Content Detection | 3/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 2/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 2/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 4/5 | 4/5 |
AI Content Tagging | 3/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 5/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 | 3/5 |
API Access | 3/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 3/5 | 4/5 |
Customer Support | 4/5 | 5/5 | 4/5 |
Ready to try ShortsIntel?
Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026