Stack Influence vs Tubular Labs: Which Is Better? (2026 Comparison)

The pricing models for these two tools could not be more different. Stack Influence uses a usage-based model with no upfront SaaS fees. You pay $39 per successful post, plus the cost of the product you are gifting. For a 5-person marketing team running a campaign of 200 micro-influencer posts per year, the total cost of ownership would be approximately $7,800, plus the wholesale cost of the 200 products. This makes it highly accessible for brands testing the waters, though costs can scale quickly if you aim for high volume. You can see how this compares to other entry-level tools in our ShortsIntel vs Stack Influence pricing guide.

Tubular Labs is an enterprise-level investment. Their entry-tier 'Plus' plan starts at $1,500/month ($18,000/year), while the 'Premium' tier jumps to $3,500/month ($42,000/year). Because Tubular uses seat-based pricing, a 5-person team would likely need an Enterprise custom quote, which can easily exceed $50,000 annually when factoring in API access and specialized consulting. For smaller teams, searching for a Tubular Labs alternative is often the first step when they see the initial quote.

While Stack Influence offers better value for D2C brands focused on volume and execution, Tubular Labs provides the kind of macro-level data that justifies its cost for media giants and global agencies. If your budget is somewhere in the middle, comparing Archive vs Tubular Labs might show a more balanced approach between data and cost.

Choose Stack Influence if you are an e-commerce or Amazon brand with a physical product that is easily giftable. It is the ideal choice for teams that want a pay-for-performance model and don't have the time to manually vet thousands of micro-influencers. If your primary goal is generating UGC for your product pages at a predictable cost, Stack Influence is a strong contender. You can explore more options in the Stack Influence alternatives list if you need cash-based payments instead of product-only deals.

Choose Tubular Labs if you are a large media brand, broadcaster, or global agency that needs to benchmark video performance across entire social ecosystems. If you need to know which content trends are moving the needle on YouTube or Facebook and how your audience behavior compares to your competitors, Tubular's 10 years of historical data is unmatched. For those in high-stakes ad sales or market research, the enterprise cost is a necessary investment in data accuracy. See how it stacks up in our ShortsIntel vs Tubular Labs comparison.

Neither might be right if you are a B2C brand specifically focused on short-form video (TikTok, Reels, Shorts) and you need to track content that mentions your brand without tagging you. Stack Influence only tracks what its own influencers post, and Tubular Labs' TikTok coverage has historically been less robust than its YouTube data. If you need automated rights management for repurposing video content into ads, you might be better off looking at a CreatorIQ alternative or a specialized social listening tool like Brandwatch vs Stack Influence.