CreatorIQ vs Modash: Which Is Better? (2026 Comparison)
CreatorIQ and Modash serve very different segments of the market: CreatorIQ is an enterprise-grade operating system for Fortune 500 brands, while Modash is a streamlined, all-in-one platform built for Shopify-based consumer brands. If you need global scale and deep compliance, look at CreatorIQ alternatives; if you are a growing DTC brand, explore Modash alternatives to see why it's a mid-market favorite.
| Feature | CreatorIQ | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 4/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 3/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 5/5 | 4/5 |
Rights Management | 4/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 2/5 |
AI Content Tagging | 4/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 5/5 | 3/5 |
Integrations | 5/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 5/5 | 4/5 |
API Access | 5/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 3/5 | 4/5 |
Customer Support | 5/5 | 4/5 |
Feature Deep Dive
Content Discovery and Database Size
When comparing discovery capabilities, the two platforms take polar opposite approaches. Modash boasts a massive database of over 350 million profiles across Instagram, TikTok, and YouTube. Its strength lies in its "unlocked" philosophy, allowing users to find almost any creator on these platforms. In contrast, CreatorIQ maintains a more curated database of 20 million+ creators. While smaller, CreatorIQ focuses on deep vetting with its "Integrity Quotient" for fraud detection and brand safety monitoring via SafeIQ. For teams that prioritize broad search, Modash is superior; for those prioritizing enterprise-grade vetting, CreatorIQ is a better fit. You can see how this compares to other legacy tools in our Brandwatch vs CreatorIQ guide.
Platform Coverage and Integrations
CreatorIQ is the clear winner for multi-platform support. As an official partner of TikTok, Meta, and YouTube, it offers deep API integrations and supports platforms that Modash does not, such as LinkedIn and X (formerly Twitter). Modash is strictly limited to Instagram, TikTok, and YouTube. Furthermore, Modash is heavily optimized for Shopify, offering a seamless integration for ecommerce tracking that CreatorIQ lacks. However, CreatorIQ offers much more robust CRM and global payment capabilities, supporting 60+ currencies. If you need coverage beyond the big three social networks, you might also consider CreatorIQ vs Sprout Social for a broader social management view.
Campaign Management and Tracking
Modash excels at automated content collection, particularly for Instagram Stories, which it can track without requiring the creator to sign up for a platform. This is a significant advantage for lean teams managing high-volume gifting programs. CreatorIQ provides a more comprehensive, end-to-end workflow designed for large agencies and global marketing departments, including complex reporting and cross-platform profile linking. However, users often find CreatorIQ's reporting clunky and its data sometimes outdated. Mid-market teams often find Modash vs Sprout Social a more relevant comparison for day-to-day management.
Rights Management and AI
CreatorIQ offers robust brand safety and compliance features that are essential for large corporations. While it has AI-powered discovery, its content analysis is often viewed as a secondary feature to its management suite. Modash provides audience authenticity scoring to detect fake followers but lacks built-in UGC licensing or rights management tools. For brands that need to scale content usage, the lack of rights management in Modash is a notable hurdle. For more on how these tools handle intelligence, check out the CreatorIQ vs Meltwater comparison.
| Plan Details | CreatorIQ | Modash |
|---|---|---|
| Pricing Model | Custom | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | Entry$2,350/moor $36,000/yr | Essentials$299/moor $2,388/yr |
| Mid Tier | ProfessionalCustom | Performance$599/moor $5,988/yr |
| Top Tier | EnterpriseCustom | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $36,000 | $2,388 |
| Hidden Costs |
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|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing gap between these two tools is substantial, reflecting their different target audiences. Modash uses a transparent, flat-rate model starting at $99/month for the Essentials tier, with a Performance tier at $599/month. CreatorIQ is strictly an enterprise product with annual contracts only. Their entry-level tier starts at approximately $2,350/month ($36,000 annually), and prices can quickly climb to $150,000+ per year for full enterprise access.
Total Cost of Ownership (TCO) for a 5-person team:
- Modash: For a 5-person team needing content tracking and affiliate features, the Performance plan at $599/mo would cost $7,188 per year. There are no mandatory onboarding fees.
- CreatorIQ: The Professional tier is typically required for a team of this size, which can cost upwards of $70,000 per year, plus potential implementation fees and costs for additional modules like SafeIQ.
For many, CreatorIQ is simply an expensive alternative that provides features far beyond what a mid-sized team needs. Conversely, Modash offers excellent value for Shopify brands, though larger teams may find the profile unlock limits on lower tiers restrictive. If these prices are out of reach, you may want to look for a more specialized Modash alternative.
Who Is Each Product Best For?
Enterprise influencer marketing platform with AI-powered creator discovery, campaign management, and measurement
Best For
- Global enterprises with large influencer marketing budgets
- Fortune 500 brands running multi-market campaigns
- Teams needing enterprise-grade compliance and security
- Brands prioritizing brand safety and creator vetting
- Agencies managing large-scale creator programs
- Companies needing global payment processing for creators
Not Ideal For
- Small to mid-size businesses with limited budgets
- Brands with budgets under $35K/year
- Teams wanting quick onboarding (under 2 weeks)
- Companies preferring monthly contracts
- Startups or lean marketing teams
- Teams needing real-time UGC tracking
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose CreatorIQ if...
You are a Fortune 500 brand or a large global agency managing multi-market campaigns with budgets exceeding $100k/year. You need enterprise-grade security, official API access for deep data, and the ability to pay creators in dozens of different currencies. If you have the budget and a team dedicated to learning a complex system, CreatorIQ is the industry standard. You can compare any two tools to see how it stacks up against other enterprise suites.
Choose Modash if...
You are an in-house marketing team for a Shopify-based consumer brand. You need a tool that is easy to set up, provides a massive database for discovery, and automates the "grunt work" of collecting Instagram Stories. Modash is ideal for teams running gifting or affiliate programs who want to move fast without an enterprise price tag. For those just starting out, it is often the best alternative to CreatorIQ.
Neither might be right if...
You are primarily focused on short-form video (TikTok, Reels, Shorts) and are frustrated by missing untagged content. Both CreatorIQ and Modash can struggle to track creators who forget to use hashtags or tags. Additionally, if you need a specialized tool for high-volume UGC content licensing and AI-powered trend analysis without the overhead of a full influencer CRM, you should browse all alternatives to find a more focused solution.
Consider a Third Option
Scale creator marketing with data, not grunt work.
If you find CreatorIQ too expensive and Modash too focused on the CRM side of things, there is a third way: ShortsIntel. While CreatorIQ and Modash attempt to be "all-in-one" influencer platforms, ShortsIntel is a specialized video social listening tool designed specifically for the era of short-form UGC.
ShortsIntel excels exactly where the big platforms struggle: Untagged Content Detection. In the fast-moving world of TikTok and Reels, creators often forget to tag a brand or use a specific hashtag. ShortsIntel uses AI to monitor content 24/7, catching up to 30% more content than general tools by identifying brand mentions in audio and visual elements frame-by-frame.
When comparing ShortsIntel vs CreatorIQ, ShortsIntel offers a much more affordable entry point (starting at $99/mo) and a faster setup time for brands that just need to track performance and manage rights. Compared to ShortsIntel vs Modash, ShortsIntel provides a more robust automated rights management system and deeper AI-powered content tagging that analyzes the visual trends within the videos themselves.
For teams that are "drowning in content but starving for insights," ShortsIntel acts as an automated library for your UGC, making it easy to identify winning trends and repurpose them into ad creatives. If your primary goal is scaling creator marketing through data rather than managing thousands of manual relationships, it's a powerful alternative to Brandwatch and other traditional social listening tools.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | CreatorIQ | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 3/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 5/5 | 4/5 | 4/5 |
Rights Management | 4/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 2/5 | 4/5 |
AI Content Tagging | 4/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 5/5 | 3/5 | 4/5 |
Integrations | 5/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 5/5 | 4/5 | 3/5 |
API Access | 5/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 3/5 | 4/5 | 4/5 |
Customer Support | 5/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026