Modash vs Sprout Social: Which Is Better? (2026 Comparison)
Modash and Sprout Social serve fundamentally different roles: Modash is a dedicated influencer marketing platform built for discovery and campaign management, while Sprout Social is an enterprise-grade social media management and listening suite. Choose Modash if your primary goal is scaling an influencer program on Shopify, or explore Sprout Social alternatives if you need a specialized tool rather than a broad social inbox.
| Feature | Modash | Sprout Social |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 2/5 |
Brand Mention Detection | 3/5 | 4/5 |
Untagged Content Detection | 3/5 | 1/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 2/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 3/5 |
Rights Management | 2/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 5/5 |
AI Content Tagging | 3/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 5/5 |
Integrations | 3/5 | 5/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 5/5 |
Team Collaboration | 4/5 | 5/5 |
API Access | 3/5 | 4/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 3/5 |
Customer Support | 4/5 | 4/5 |
Feature Deep Dive
Content Discovery & Creator Sourcing
When it comes to finding the right voices for your brand, Modash takes a commanding lead with a database of over 350 million creator profiles across Instagram, TikTok, and YouTube. Its AI-powered search allows for lookalike discovery and audience authenticity scoring, which is vital for vetting fake followers. Sprout Social, while a market leader in social listening (G2 #1 Social Listening Product), focuses more on brand mentions and audience sentiment than on a searchable database of influencers. For teams prioritizing growth, the ShortsIntel vs Modash comparison often highlights how specialized tools handle discovery differently than general management suites.
Video Tracking & Content Collection
Modash offers robust automatic content collection, including the ability to capture Instagram Stories without requiring creator signups—a major friction-reducer for influencer managers. However, its platform coverage is limited to the 'Big Three' (IG, TikTok, YT). Sprout Social provides a unified inbox for 9+ platforms but lacks specialized short-form video tracking capabilities for creators who haven't granted account-level access. In this category, Modash scores a 4/5 for short-form tracking, whereas Sprout Social sits at a 2/5, as it is designed more for owned-channel management than external creator monitoring. If you find these limits restrictive, you might look into a Brandwatch vs Modash comparison for broader social intelligence.
Creator Management & Rights
Modash provides an end-to-end workflow from discovery to payment, including a built-in fake follower detection system. Its Shopify integration makes it an excellent choice for ecommerce brands tracking affiliate revenue. Sprout Social excels in enterprise-level reporting and CRM integrations (like Salesforce), making it the superior choice for high-level organizational oversight. However, neither tool offers advanced automated rights management for UGC. For teams managing hundreds of creators, CreatorIQ vs Modash is a common comparison for those needing deeper enterprise CRM capabilities.
Analytics & Intelligence
Sprout Social is the clear winner for comprehensive social listening and reporting, scoring a perfect 5/5 for competitor intelligence and reporting dashboards. It is built for the enterprise team that needs to prove ROI across all social channels. Modash, while offering solid influencer-specific analytics, has a steeper learning curve for its reporting features and focuses primarily on campaign-specific metrics. For brands that need to monitor competitor brand mentions across the entire social landscape, Brandwatch vs Sprout Social shows how Sprout holds its own against dedicated listening giants.
| Plan Details | Modash | Sprout Social |
|---|---|---|
| Pricing Model | Flat Rate | Per Seat |
| Free Tier | ||
| Free Trial | 14 days | 30 days |
| Pricing Tiers | ||
| Entry Tier | Essentials$299/moor $2,388/yr | Standard$199/moor $199/yr |
| Mid Tier | Performance$599/moor $5,988/yr | Professional$299/moor $299/yr |
| Top Tier | EnterpriseCustom | Advanced$399/moor $399/yr |
| Annual Cost (5-Person Team)* | $2,388 | $995 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The Flat-Rate vs. Per-Seat Dilemma
Modash utilizes a flat-rate pricing model, which is generally more predictable for growing teams. Their Essentials tier starts at $99/mo, while the Performance tier (which includes untagged content collection) sits at $599/mo. For a team of 5 marketers, the annual cost on the Performance tier would be approximately $7,188 (or lower with annual discounts).
In contrast, Sprout Social uses a per-seat pricing model, which can become significantly more expensive as your team expands. Their Professional tier is $299 per user/month. For that same 5-person team, the cost jumps to $17,940 per year—more than double the cost of Modash. Furthermore, Sprout often requires annual contracts and charges extra for 'add-ons' like Premium Analytics or Social Listening features.
When evaluating the total cost of ownership, Modash is often the more affordable Sprout Social alternative for mid-market brands. However, enterprise organizations often find Sprout's per-seat cost justified by its deep Salesforce integrations and unified inbox features. If you are budget-conscious but need enterprise-grade data, you may want to browse all alternatives to see how flat-rate tools compare against per-seat models.
Who Is Each Product Best For?
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Enterprise social media management with unified inbox, publishing, analytics, and social listening capabilities
Best For
- Enterprise teams managing 5+ social profiles
- Brands needing unified social inbox and publishing
- Companies requiring deep analytics and reporting
- Organizations with Salesforce or CRM integration needs
- Teams prioritizing social listening across traditional social networks
- Agencies managing multiple client accounts
Not Ideal For
- Brands focused on short-form video/UGC campaigns
- Teams needing to track untagged creator content
- Small teams sensitive to per-seat pricing
- Startups or early-stage companies on tight budgets
- Brands needing automated UGC rights management
- Teams wanting specialized TikTok/Reels/Shorts analytics
Choose Modash if...
You are a consumer brand on Shopify with an in-house marketing team managing 10 to 250+ influencers. Modash is ideal if you need a streamlined, all-in-one workflow that handles everything from discovery to payments without the overhead of an enterprise social management suite. It’s the right choice for teams that prioritize ease of use and need to track Instagram Stories automatically. Check out our Modash alternatives list if you need support for platforms like Twitch or LinkedIn.
Choose Sprout Social if...
You are an enterprise-level organization managing multiple social profiles across large teams and require a unified inbox for customer service and engagement. Sprout is the gold standard for social listening and high-level reporting. If your team relies heavily on Salesforce or requires 9+ platform integrations to manage your 'owned' social presence, Sprout Social is the better fit. You can see how it stacks up against other giants in our Meltwater vs Sprout Social comparison.
Neither might be right if...
You are primarily focused on short-form video UGC (TikTok, Reels, Shorts) and find that creators frequently forget to tag your brand. Both Modash and Sprout Social can struggle with detecting untagged video content at scale or managing the complex legal rights associated with repurposing that content for ads. If your primary pain point is 'starving for insights' while drowning in unorganized video content, you may need a more specialized tool. For more options, explore our ShortsIntel vs Sprout Social analysis.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Modash and Sprout Social are powerful for their respective use cases, they often leave a gap for brands heavily invested in short-form video. Modash is great for managing known influencers, and Sprout is excellent for listening to general brand mentions, but neither is purpose-built for the unique challenges of the TikTok and Reels era.
ShortsIntel fills this gap as a specialized UGC tracking and video social listening tool. Unlike general tools, ShortsIntel uses AI to analyze videos frame-by-frame, detecting brand mentions in audio and visual elements that other platforms miss. This results in roughly 30% more content coverage for brands running high-volume UGC campaigns.
ShortsIntel also solves the 'rights management' headache. While Modash has limited rights tools, ShortsIntel features an automated magic-link consent system with full audit trails, making it easy to turn creator content into legal ad assets. At a starting price of $99/month, it is a significantly more accessible entry point than Sprout Social's per-seat model.
If your marketing strategy for 2026 revolves around scaling creator content and building a library of high-res assets for repurposing, ShortsIntel vs Brandwatch or our ShortsIntel vs CreatorIQ comparisons highlight why a specialized video-first tool might be the missing piece of your stack. You can see the full range of comparisons on our all comparisons page.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Modash | Sprout Social | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 2/5 | 5/5 |
Brand Mention Detection | 3/5 | 4/5 | 5/5 |
Untagged Content Detection | 3/5 | 1/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 2/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 3/5 | 4/5 |
Rights Management | 2/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 5/5 | 4/5 |
AI Content Tagging | 3/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 5/5 | 4/5 |
Integrations | 3/5 | 5/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 5/5 | 4/5 |
Team Collaboration | 4/5 | 5/5 | 3/5 |
API Access | 3/5 | 4/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 3/5 | 4/5 |
Customer Support | 4/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026