Dig vs Sprout Social: Which Is Better? (2026 Comparison)

The pricing models for Dig and Sprout Social could not be more different, reflecting their distinct market positions. Sprout Social utilizes a per-seat pricing model, starting at $199/mo per user for the Standard tier and reaching $399/mo for the Advanced tier. For a team of five users on the Professional plan ($299/mo), the annual investment would be roughly $17,940, excluding required add-ons for social listening or premium analytics. If your team is growing, you may want to research Sprout Social alternatives to avoid the scaling costs of per-seat billing.

Dig operates exclusively on a custom enterprise pricing model. There is no self-serve option or free trial; access requires a demo and a formal sales process. Market data suggests entry-point budgets for Dig typically start at $2,000/month ($24,000/year), which includes brand-specific customization and onboarding. While more expensive than Sprout for a single user, Dig can be more cost-effective for large global organizations that need specific disinformation and narrative clustering features not found in standard listening tools. For those who find these enterprise costs prohibitive, seeking a Dig alternative is usually the next step. Dig's lack of a free tier makes it strictly a high-stakes investment for Fortune 500 brands, whereas Sprout Social offers a 30-day trial for mid-market teams to test the waters.

Choose Dig if...

You are a Fortune 500 brand in a high-risk vertical like CPG, fashion, or tech and need to monitor your reputation across social video. Dig is the right choice if you require deepfake detection, narrative clustering to find emerging disinformation, and 90%+ coverage of untagged video content. It is designed for brand safety teams and market researchers who value video-first intelligence over social media management. You can see how it compares to other intelligence tools in the Collabstr vs Dig guide.

Choose Sprout Social if...

You are a mid-market or enterprise team that needs a single platform to manage all social media activities, from publishing and engagement to reporting and listening. Sprout is ideal for teams that prioritize a unified inbox and deep CRM integrations (like Salesforce). It is the better choice for organizations that manage multiple social profiles and need a robust, user-friendly interface for team collaboration. If you're on the fence, you can compare any two tools to see if Sprout's breadth fits your workflow.

Neither might be right if...

You are a B2C or DTC brand primarily focused on scaling creator and UGC campaigns. Dig is too focused on high-level reputation, and Sprout Social is too focused on general management. Neither tool offers automated usage rights management or the ability to easily build a library of high-res video assets for ad creative. If your bottleneck is tracking creators and securing rights rather than enterprise reputation monitoring, you may need a more specialized solution.