Heepsy vs Modash: Which Is Better? (2026 Comparison)

Cost of Ownership Comparison

Heepsy and Modash occupy very different price brackets. Heepsy positions itself as an affordable entry point for influencer marketing. Its paid plans start at $89/mo (or $69/mo when billed annually). However, users should be aware of 'hidden' limitations; for instance, sales tracking is only available on the Advanced tier ($369/mo), and advanced audience demographics are stripped from the Starter plan.

Modash starts at a much higher price point of $99/mo for the Essentials tier. This is nearly triple the price of Heepsy's entry-level plan. For a mid-sized marketing team of 5 people, the costs break down as follows:

• Heepsy (Advanced Tier): Approximately $4,428 per year. This provides the full suite of Heepsy’s features, including Shopify integration and full demographics.
• Modash (Performance Tier): Approximately $7,188 per year. This is necessary for teams needing untagged content collection and higher profile unlock limits.

Value Proposition

For a 5-person team, Heepsy is significantly more cost-effective if the primary goal is discovery. However, if that team needs to manage 50+ influencers simultaneously, the manual 'grunt work' required by Heepsy's lack of management features might offset the cost savings. Modash offers better value for high-volume Shopify brands where the automation of content collection and payments saves dozens of man-hours per month. If these prices seem steep, you might explore an Critical Mention vs Heepsy comparison for a different take on reporting costs, or view Critical Mention vs Modash to see how enterprise-level reporting stacks up.

Choose Heepsy if...

You are a small to mid-sized business, a startup, or a boutique agency testing the waters of influencer marketing. Heepsy is ideal if your primary need is a fast, intuitive search engine to find creators on Instagram or Twitch without a massive upfront investment. It is the go-to for budget-conscious teams who don't mind managing the 'outreach' and 'payment' phases manually to save on software costs. If you are specifically looking for a Heepsy alternative that focuses on budget, this is your best bet.

Choose Modash if...

You are a fast-growing consumer brand (especially on Shopify) managing between 10 and 250+ influencers. Modash is built for teams that have moved past simple discovery and now need to automate the 'messy' parts of influencer marketing: tracking Instagram Stories before they disappear, managing payments, and finding lookalike creators within a 350M+ database. It is a premium tool for teams that prioritize efficiency over the lowest monthly subscription fee. For more specialized needs, you can check Hypefy vs Modash.

Neither might be right if...

You are a B2B brand needing LinkedIn or X (Twitter) coverage, or if you are a brand that relies heavily on User Generated Content (UGC) from creators with very small followings (<5k). Both platforms have limitations regarding smaller micro-influencers and specific social platforms. Additionally, if your primary goal is to monitor brand mentions and manage content rights for ad repurposing, these tools may feel broad and lack specific AI-driven content analysis. In those cases, looking at Hypefy vs Heepsy or other specialized trackers might be beneficial.