Hypefy vs Modash: Which Is Better? (2026 Comparison)
Choosing between Hypefy and Modash comes down to your campaign volume and workflow preference: choose Hypefy for a hands-off, AI-driven approach with no monthly subscriptions, or Modash if you are an in-house Shopify brand needing a high-volume influencer database. For those specifically focused on tracking short-form video performance and rights, check out how ShortsIntel vs Hypefy compares for UGC-heavy strategies or browse other Hypefy alternatives.
| Feature | Hypefy | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 4/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 2/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 3/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 4/5 |
Rights Management | 3/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 2/5 |
AI Content Tagging | 4/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 2/5 | 3/5 |
Integrations | 2/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 3/5 | 4/5 |
API Access | 2/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 5/5 | 4/5 |
Customer Support | 5/5 | 4/5 |
Feature Deep Dive
Creator Discovery and Database Depth
Hypefy and Modash offer vastly different scales when it comes to discovery. Modash is a heavyweight in this category, boasting a database of over 350 million creators across Instagram, TikTok, and YouTube. Its AI-powered search allows for lookalike discovery and advanced filtering, making it a favorite for teams who want to do the heavy lifting themselves.
Hypefy, while having access to a 12M+ creator database for discovery, focuses on a smaller, curated pool of approximately 3,000 influencers for its high-automation campaigns. Hypefy’s core strength is its AI-powered matching, which claims to reduce management time by 90%. However, if your brand relies on YouTube, Hypefy will fall short as it only supports Instagram and TikTok. For teams exploring more niche options, you might also compare Archive vs Hypefy to see how automated content collection varies.
Video Tracking and Content Management
When it comes to tracking content, Modash provides a robust all-in-one workflow that includes automatic content collection (including Instagram Stories) without requiring creators to sign up for a platform. This is a major advantage for Shopify-based brands. Hypefy counters with built-in content approval workflows and integrated payment management, positioning itself as an end-to-end campaign manager rather than just a discovery tool.
However, both tools struggle with detecting untagged content—Hypefy scores a 2/5 and Modash a 3/5 in this area. If you find your influencers often forget to tag you, exploring a Modash alternative with stronger social listening capabilities might be necessary. You can see how this plays out in our ShortsIntel vs Modash head-to-head.
Platform Intelligence and AI
Hypefy is built as an "AI-first" platform, utilizing machine learning for influencer matching and fraud detection. Its interface is highly intuitive, earning a 5/5 for ease of use. Modash offers strong audience authenticity scoring and fake follower detection, which is vital for protecting your marketing spend. While Modash integrates deeply with Shopify, Hypefy lacks native ecommerce integrations, focusing instead on the global execution of the campaign itself. For teams needing more technical flexibility, looking at Hypefy vs Hypefy or Hypefy vs Modash can provide insights into different AI-driven marketing stacks.
| Plan Details | Hypefy | Modash |
|---|---|---|
| Pricing Model | Usage Based | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | Campaign-Based$0/moor $0/yr | Essentials$299/moor $2,388/yr |
| Mid Tier | — | Performance$599/moor $5,988/yr |
| Top Tier | — | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $0 | $2,388 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing models of Hypefy and Modash are fundamentally different. Hypefy operates on a usage-based, pay-per-campaign model. There are no monthly subscription fees or annual commitments. Instead, you pay a percentage fee on your campaign spend (comparable to agency rates of 20-30%). This makes Hypefy an attractive Hypefy alternative for brands that run seasonal or occasional campaigns.
Modash uses a flat-rate subscription model. Their Essentials tier starts at $99/mo (billed annually at $2,388), while the Performance tier is $599/mo. For a team of five people, you would likely need the Performance tier to handle the necessary profile unlocks and tracking requirements, resulting in a total cost of ownership of $7,188 per year.
Value Verdict: If you are spending $50,000+ per month on influencer marketing, Modash’s flat fee is significantly cheaper than Hypefy’s percentage-based model. However, for a brand spending $5,000 once a quarter, Hypefy’s lack of a monthly retainer offers better capital efficiency. If neither fits your budget, consider a more Modash alternative that offers lower entry points.
Who Is Each Product Best For?
AI-powered end-to-end influencer campaign management with performance-based pricing
Best For
- Brands wanting hands-off influencer marketing
- Companies avoiding subscription commitments
- Teams running occasional campaigns (quarterly, seasonal)
- Brands preferring AI-automated influencer selection
- Companies expanding into international markets
- Teams needing built-in payment processing
Not Ideal For
- Brands running frequent, high-volume campaigns
- Teams wanting long-term creator relationships
- Companies needing YouTube/YouTube Shorts coverage
- Brands wanting predictable monthly costs
- Teams requiring deep analytics and benchmarking
- Enterprise brands needing extensive integrations
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose Hypefy if...
You want a hands-off approach and want to avoid monthly SaaS fees. Hypefy is ideal for B2C brands running quarterly or seasonal campaigns who prefer an AI to handle the influencer matching and payment logistics. It is perfect for teams that don't have the bandwidth to manage 1-on-1 creator relationships and only care about performance-based outcomes. For more comparisons, see Critical Mention vs Hypefy.
Choose Modash if...
You are a Shopify-based consumer brand with an in-house team managing 10 to 250+ influencers. Modash is built for the "pro" influencer manager who needs a massive database, automatic Story tracking, and a reliable CRM to grow long-term partnerships. Its transparent subscription and deep Shopify integration make it a standard for ecommerce scaling. Check out Critical Mention vs Modash to see how it handles reporting compared to other tools.
Neither might be right if...
You are heavily focused on short-form video (TikTok/Reels/Shorts) and need to track every mention, even when creators forget to tag your brand. Neither tool offers 5/5 ratings for untagged content detection or automated rights management. If your goal is to build a massive library of UGC for ad creatives, you may need a specialized tool.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Hypefy and Modash cover the broad spectrum of influencer marketing, ShortsIntel enters as a specialized third option for brands that prioritize short-form video intelligence and UGC management.
Unlike Hypefy’s campaign-centric model or Modash’s discovery-centric model, ShortsIntel focuses on video social listening. It claims to detect 30% more content than competitors by using AI to identify your brand even when creators omit tags or hashtags. This is a game-changer for brands that find themselves "tag-starved" despite high organic mentions.
ShortsIntel also offers an automated rights management system with a magic-link consent flow, something that scores a 5/5 compared to Modash’s 2/5. At a starting price of $99/month, it is significantly more affordable than Modash for early-stage DTC brands.
If you find Hypefy too hands-off and Modash too focused on discovery rather than content analysis, ShortsIntel vs Archive or ShortsIntel vs Brandwatch might show you a more specialized path. You can browse all alternatives or view all ShortsIntel comparisons to see how we fill the gaps left by traditional influencer platforms.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Hypefy | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 3/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 4/5 | 4/5 |
Rights Management | 3/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 2/5 | 4/5 |
AI Content Tagging | 4/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 2/5 | 3/5 | 4/5 |
Integrations | 2/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 3/5 | 4/5 | 3/5 |
API Access | 2/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 5/5 | 4/5 | 4/5 |
Customer Support | 5/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026