Influencity vs Tubular Labs: Which Is Better? (2026 Comparison)
Influencity is an all-in-one influencer marketing platform designed for discovery and campaign management, while Tubular Labs is an enterprise-grade video intelligence tool focused on cross-platform performance data. Choose Influencity for running end-to-end campaigns, or explore Influencity alternatives if you need higher data accuracy; choose Tubular Labs for high-level social video research, or check out Tubular Labs alternatives if you require a more affordable, creator-focused solution.
| Feature | Influencity | Tubular Labs |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 2/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 2/5 | 1/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 5/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 3/5 | 4/5 |
AI Content Tagging | 4/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 4/5 | 4/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 |
API Access | 3/5 | 4/5 |
| Usability & Support | ||
Ease of Use | 3/5 | 2/5 |
Customer Support | 2/5 | 3/5 |
Feature Deep Dive
Content Discovery and Audience Insights
When comparing Influencity and Tubular Labs, the fundamental difference lies in their database structure. Influencity functions primarily as an influencer search engine, boasting over 200 million profiles across Instagram, TikTok, and YouTube. It uses AI to filter creators by demographics, interests, and engagement metrics. However, users often report that search results can feel repetitive and data accuracy varies significantly. For those prioritizing finding the best Influencity alternative, discovery precision is often the main driver for switching.
Tubular Labs, on the other hand, is built on a massive foundation of 15 billion videos. It isn't just looking for influencers; it's indexing the entire social video ecosystem. Its 'ContentGraph AI' classifies videos into over a million categories, allowing enterprise teams to see exactly what content is trending. While Influencity excels at finding a specific person to work with, Tubular Labs excels at understanding what type of content is winning across platforms like Facebook and Twitch in addition to the standard social trio. For a breakdown of how these differ from other tools, see our Brandwatch vs Tubular Labs comparison.
Campaign Management vs. Video Intelligence
Influencity is a workflow tool. It offers end-to-end campaign management, including Shopify integrations for seeding programs and global payment support for 180 countries. It is designed to take you from discovery to payment within one dashboard. This makes it a strong contender for mid-market agencies, though some find the ShortsIntel vs Influencity comparison relevant when they realize Influencity lacks specialized tools for tracking user-generated content (UGC).
Tubular Labs offers almost no campaign management or outreach features. You cannot message creators, manage contracts, or process payments through Tubular. Instead, it provides 'Standardized Video Ratings'—a benchmarking system that allows you to compare a creator’s performance against platform averages at 1, 7, or 30 days. This is 'intelligence' in the truest sense; it tells you what happened and why, but it doesn't help you execute the next campaign. If you need execution, you might look at a Collabstr vs Influencity analysis to see how other platforms handle the creator relationship.
Data Freshness and Reporting
Data accuracy is a common pain point for Influencity users, with reports sometimes showing significant margins of error in demographic data. Tubular Labs takes a more rigorous approach, adding 9 million new videos daily and using 3 billion consumer behavior models. However, Tubular’s data is often inferred rather than direct, and its TikTok coverage has historically lagged behind its YouTube and Facebook depth.
Both platforms offer robust reporting dashboards. Influencity focuses on campaign-specific ROI and creator performance, while Tubular Labs focuses on market share, share of voice, and cross-platform unified metrics. For teams stuck between high-level intelligence and granular tracking, viewing the ShortsIntel vs Tubular Labs comparison can clarify which level of data is actually actionable for daily marketing tasks.
| Plan Details | Influencity | Tubular Labs |
|---|---|---|
| Pricing Model | Flat Rate | Custom |
| Free Tier | ||
| Free Trial | 7 days | 14 days |
| Pricing Tiers | ||
| Entry Tier | Basic$168/moor $1,344/yr | Plus$1,500/mo |
| Mid Tier | Professional$398/moor $3,180/yr | Premium$3,500/mo |
| Top Tier | Business$698/moor $5,580/yr | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $1,344 | $18,000 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Cost Comparison and Value for Money
Influencity follows a traditional flat-rate SaaS model that is relatively accessible for mid-sized teams. Their tiers start at $168/mo for Basic, $398/mo for Professional, and $698/mo for Business. For a team of five people, you would likely need the Business tier ($698/mo or $8,376 annually) to ensure adequate seat access and feature depth. However, be aware of their strict no-refund policy, which has led many to search for an Influencity alternative after feeling locked into a contract.
Tubular Labs operates in a completely different price bracket. Their entry-level 'Plus' plan starts at approximately $1,500/mo ($18,000/yr), with the 'Premium' tier jumping to $3,500/mo ($42,000/yr). Because Tubular uses seat-based pricing, a 5-person team will quickly exceed the base cost, likely landing between $25,000 and $50,000 per year depending on the specific product add-ons (like Viewpoint or Direct Connect API access).
For most brands, Influencity provides much higher value for execution-heavy teams, whereas Tubular Labs is only justifiable for enterprise organizations that require deep market research and competitive benchmarking. If these price points feel prohibitive, looking at Tubular Labs alternatives is highly recommended for startups and smaller agencies.
Who Is Each Product Best For?
AI-powered influencer marketing platform for discovery, campaign management, and performance analytics
Best For
- Mid-sized brands starting with influencer marketing
- Agencies needing multi-platform coverage
- Companies wanting AI-powered discovery
- Brands needing global payment support
- Teams seeking affordable all-in-one platform
Not Ideal For
- Enterprise teams needing premium support
- Brands requiring highly accurate data
- Users who may need refunds
- Teams needing extensive customization
- Companies sensitive to data accuracy
Social video intelligence and analytics platform — cross-platform video measurement, creator benchmarking, audience insights, and trending content discovery across YouTube, Facebook, Instagram, TikTok, and Twitch
Best For
- Enterprise media companies needing cross-platform video measurement
- Broadcasters and publishers benchmarking video performance at scale
- Brands requiring audience intelligence across social video platforms
- Agencies comparing creator performance across 40M+ accounts
- Market research teams analyzing video content trends and categories
- Ad sales teams using video data to inform partnership decisions
Not Ideal For
- Small businesses and individual creators (enterprise pricing)
- Teams needing UGC tracking and content rights management
- Brands focused specifically on short-form video analytics
- Companies wanting transparent, self-serve pricing
- Teams needing quick setup without enterprise onboarding
- Organizations requiring text-based social listening beyond video
Choose Influencity if...
You are a mid-market brand or agency that needs to manage the entire influencer lifecycle in one place. If you need to find creators, track their performance, and pay them globally without switching tools, Influencity is a solid choice. It is particularly good for those who need an affordable entry point into AI-powered discovery. You can see how it stacks up against other workflow tools in our Archive vs Influencity guide.
Choose Tubular Labs if...
You are an enterprise media company, broadcaster, or global brand that prioritizes video intelligence over campaign execution. If your goal is to understand cross-platform video trends, benchmark your brand’s 'share of voice' against competitors, and analyze billions of data points to inform a high-level content strategy, Tubular Labs is the market leader. To see how it compares to other enterprise listening tools, check Archive vs Tubular Labs.
Neither might be right if...
You are specifically focused on short-form video (TikTok, Reels, Shorts) and need to track User Generated Content (UGC) that doesn't always tag your brand. Both Influencity and Tubular Labs can struggle with 'dark social' or untagged mentions where creators feature a product but forget the hashtag. If you find yourself manually scrolling through tags to find content, you may want to browse all alternatives to find a more specialized tracking tool.
Consider a Third Option
Scale creator marketing with data, not grunt work.
A Targeted Alternative: ShortsIntel
While Influencity focuses on influencers and Tubular Labs focuses on macro video trends, many modern B2C brands find themselves stuck in the middle: they have hundreds of creators posting about them, but they can't actually see or organize the content. This is where ShortsIntel offers a unique approach.
ShortsIntel is a specialized video social listening tool built specifically for the short-form era. Unlike Influencity, which relies on creators correctly tagging your brand, ShortsIntel uses AI to detect your brand in videos even when you aren't tagged. This often results in finding 30% more content than general platforms. When compared to the enterprise costs of Tubular Labs, ShortsIntel's $99/mo Starter tier is a fraction of the price for teams that only care about TikTok, Reels, and Shorts.
Key advantages of considering ShortsIntel include:
- Automated Rights Management: Unlike Tubular, ShortsIntel includes a magic-link consent system to legally secure UGC for ads.
- AI Content Tagging: It analyzes videos frame-by-frame, categorizing content by visual elements and trends—functionality that rivals Tubular's intelligence but at an Influencity price point.
- Focus on Shorts/Reels/TikTok: By ignoring long-form video and 'traditional' social posts, the platform is cleaner and more intuitive for DTC brands.
If you've looked at ShortsIntel vs Archive or ShortsIntel vs CreatorIQ and realized you need a tool that focuses on content rather than just creators, it may be the right fit. You can even use our tool to compare any two tools to see exactly where the gaps lie in your current stack.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Influencity | Tubular Labs | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 2/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 1/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 5/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 3/5 | 4/5 | 4/5 |
AI Content Tagging | 4/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 4/5 | 4/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 | 3/5 |
API Access | 3/5 | 4/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 3/5 | 2/5 | 4/5 |
Customer Support | 2/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026