Influencity vs ViralMoment: Which Is Better? (2026 Comparison)
Influencity is a comprehensive influencer marketing platform designed for end-to-end campaign management and discovery, while ViralMoment is a specialized video intelligence tool focused on AI-powered trendspotting and frame-by-frame content analysis. Choose Influencity if you need to manage workflows and payments for large-scale influencer programs, or explore Influencity alternatives and ViralMoment alternatives if you are specifically looking for deeper video-first insights or better UGC rights management.
| Feature | Influencity | ViralMoment |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 3/5 |
Brand Mention Detection | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 5/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 3/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 3/5 | 4/5 |
AI Content Tagging | 4/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 4/5 | 3/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 |
API Access | 3/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 3/5 | 3/5 |
Customer Support | 2/5 | 3/5 |
Feature Deep Dive
Content Discovery and Intelligence
When comparing Influencity and ViralMoment, the primary difference lies in their approach to data. Influencity functions as a massive influencer directory, claiming over 200 million profiles across Instagram, TikTok, YouTube, and Twitter. Its strength is in discovery through AI-powered search, helping brands find creators based on audience demographics. However, users often report repetitive results and data accuracy issues, particularly regarding engagement metrics. If you are exploring this space, you might also want to look at how ShortsIntel vs Influencity stacks up in terms of finding specific user-generated content.
ViralMoment, conversely, is a niche innovator in video intelligence. Rather than just a directory, it uses NASA-derived image recognition to analyze video content frame-by-frame. This multimodal AI (Clue) reads visual elements, audio, and text simultaneously to identify viral triggers. While Influencity offers broad discovery, ViralMoment provides deeper intelligence into what is actually happening inside the video. This makes ViralMoment more similar to enterprise tools, as seen in our Brandwatch vs ViralMoment comparison.
Video Tracking and Analytics
ViralMoment excels at short-form video tracking, earning a 5/5 rating for its ability to monitor TikTok, Reels, and YouTube Shorts. It focuses on 'video culture,' helping brands see trends as they unfold. Influencity provides solid analytics (4/5) but is more focused on the creator's profile performance rather than the granular nuances of the video content itself. For teams that need to track how their brand is being mentioned visually—even without a tag—ViralMoment is superior, though it still struggles with some search performance issues. For a different perspective on video tracking, see our ShortsIntel vs ViralMoment analysis.
Campaign and Rights Management
This is where the two tools diverge most sharply. Influencity is built for workflow. It includes a content calendar, inbox management, and e-commerce integrations like Shopify for seeding programs. It also supports global payments in 143 currencies across 180 countries. ViralMoment lacks these operational features entirely; it has no social media management, publishing, or UGC rights management capabilities (1/5 rating).
If your goal is to secure usage rights for the content you discover, neither tool is particularly strong. Influencity offers basic tracking, but for automated rights management, many users look toward a Collabstr alternative or specialized UGC trackers. Influencity’s workflow is geared toward agencies, similar to the focus found in Archive vs Influencity.
Ease of Use and Platform Support
Influencity supports a wider range of platforms, including Twitter (X), which ViralMoment ignores in favor of its video-only focus. However, Influencity has been criticized for technical bugs, slow loading times, and a strict no-refund policy that some users find frustrating. ViralMoment has a steep learning curve due to its advanced AI features and often requires training for new users to get the most out of its multimodal analysis. Both tools offer API access, though neither is considered the gold standard for third-party integrations.
| Plan Details | Influencity | ViralMoment |
|---|---|---|
| Pricing Model | Flat Rate | Custom |
| Free Tier | ||
| Free Trial | 7 days | 30 days |
| Pricing Tiers | ||
| Entry Tier | Basic$168/moor $1,344/yr | Standard$199/mo |
| Mid Tier | Professional$398/moor $3,180/yr | EnterpriseCustom |
| Top Tier | Business$698/moor $5,580/yr | — |
| Annual Cost (5-Person Team)* | $1,344 | $2,388 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Influencity Pricing Structure
Influencity operates on a transparent, flat-rate SaaS billing model, though it has been criticized for currency confusion and pushing annual commitments. Their tiers are:
- Basic: $168/mo
- Professional: $398/mo
- Business: $698/mo
For a 5-person marketing team, you would likely need the Business tier to accommodate multiple users and advanced features. This brings the total cost of ownership to approximately $8,376 per year. While this is an affordable entry point for mid-sized brands, the 'no refund' policy means you are locked in once the 7-day trial ends. This rigidity is a common point of comparison when looking at a Brandwatch alternative or other enterprise solutions.
ViralMoment Pricing Structure
ViralMoment uses a semi-opaque custom pricing model. While third-party data suggests a 'Standard' tier starting at $199/mo, most enterprise or agency needs require a 'Schedule a Chat' consultation. This lack of public pricing makes it difficult for small businesses to evaluate the tool without a high-pressure sales process. For a team of five, the Enterprise pricing would likely exceed Influencity's costs significantly, especially given ViralMoment's positioning as an enterprise intelligence partner. You can compare these costs further in our Collabstr vs Influencity pricing breakdown.
Value Assessment
Influencity offers better value for brands that need an all-in-one 'influencer CRM' and payment processor. ViralMoment offers better value for enterprise brands (like Warner Bros or Ogilvy) that need to protect their brand equity through deep video monitoring and trend analysis. If both feel too expensive or complex for your current needs, you may want to check all ShortsIntel comparisons to see more budget-friendly alternatives.
Who Is Each Product Best For?
AI-powered influencer marketing platform for discovery, campaign management, and performance analytics
Best For
- Mid-sized brands starting with influencer marketing
- Agencies needing multi-platform coverage
- Companies wanting AI-powered discovery
- Brands needing global payment support
- Teams seeking affordable all-in-one platform
Not Ideal For
- Enterprise teams needing premium support
- Brands requiring highly accurate data
- Users who may need refunds
- Teams needing extensive customization
- Companies sensitive to data accuracy
AI-powered video intelligence platform for real-time trendspotting, brand monitoring, and creator discovery across short-form video
Best For
- Enterprise brands needing AI-powered video content analysis
- Agencies tracking video trends across TikTok, YouTube, and Instagram
- Marketing teams wanting real-time trendspotting and viral content detection
- Brands needing video-specific brand mention monitoring beyond text
- Teams requiring competitor video benchmarking and share-of-voice analysis
Not Ideal For
- Brands needing UGC rights management and content licensing
- Teams tracking untagged creator content for influencer campaigns
- Small businesses with limited budgets needing transparent pricing
- Companies requiring text-based social listening beyond video
- Teams wanting all-in-one social media management and publishing
- Brands needing broad platform coverage beyond TikTok/YouTube/Instagram
Choose Influencity if...
You are a mid-sized brand or agency that needs a centralized hub for influencer marketing. It is ideal if you need to discover creators from a massive database, manage the back-and-forth communication, and handle global payments within a single platform. It is particularly well-suited for teams that prioritize e-commerce integrations and need to manage campaigns across Instagram, TikTok, and YouTube simultaneously. If you've previously used a Heepsy alternative, you'll find Influencity to be a significant step up in campaign management features.
Choose ViralMoment if...
You are an enterprise-level marketing team or a trend-focused agency that needs to understand 'video culture' at a granular level. ViralMoment is the right choice if your primary goal is trendspotting, competitive intelligence, and frame-by-frame analysis of how your brand appears in short-form video. It is built for those who value AI-driven insights over campaign management workflows. If you are already using Brandwatch, their partnership makes ViralMoment an excellent add-on for video-specific intelligence. You can see how this compares to other high-end tools in our Archive vs ViralMoment guide.
Neither might be right if...
You are a B2C brand specifically looking to track user-generated content (UGC) from creators who might forget to tag you. Influencity and ViralMoment both struggle with untagged content detection and automated rights management. If you need a tool that helps you build a library of high-res assets for ads while ensuring you have legal consent to use them, you may find these platforms lacking. In such cases, exploring a CreatorIQ alternative or a specialized UGC tracking tool would be more beneficial.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Influencity handles the 'who' and ViralMoment handles the 'what,' many brands find themselves stuck in the middle: they have plenty of content but no efficient way to track it or own it. This is where ShortsIntel enters the picture as a powerful alternative for B2C and DTC brands running creator-led campaigns.
ShortsIntel is purpose-built for the short-form video era (TikTok, Reels, Shorts). Unlike Influencity, which relies on a database of opted-in creators, ShortsIntel uses AI to monitor the entire platform for mentions of your brand. Crucially, it detects untagged content that both Influencity and ViralMoment often miss—claiming up to 30% more coverage. This ensures you never miss a viral moment just because a creator forgot a hashtag.
Furthermore, ShortsIntel solves the biggest weakness found in ViralMoment: Rights Management. While ViralMoment can tell you what’s in a video, it can't help you get the rights to use it. ShortsIntel features an automated 'magic-link' consent system that allows you to request and secure usage rights with an audit trail, making it easy to turn UGC into high-performing ad creatives.
Starting at just $99/month, ShortsIntel provides a more affordable entry point than either Influencity or ViralMoment, without sacrificing the AI-powered frame-by-frame analysis that modern marketing requires. For teams drowning in content but starving for actionable insights, it offers a streamlined path from discovery to legal asset ownership.
To see how it compares to other leaders in the space, explore our ShortsIntel vs Brandwatch or ShortsIntel vs Archive comparisons. If you're ready to see how it fits your specific workflow, you can compare any two tools on our site to find your perfect match.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Influencity | ViralMoment | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 3/5 | 5/5 |
Brand Mention Detection | 3/5 | 5/5 | 5/5 |
Untagged Content Detection | 2/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 5/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 3/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 3/5 | 4/5 | 4/5 |
AI Content Tagging | 4/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 4/5 | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 3/5 | 3/5 |
API Access | 3/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 3/5 | 3/5 | 4/5 |
Customer Support | 2/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 29, 2026