Archive vs Modash: Which Is Better? (2026 Comparison)
Archive and Modash serve distinct needs: Archive is the market leader for automated UGC capture and detecting untagged brand mentions, whereas Modash is an all-in-one influencer marketing platform designed for discovery and campaign management. Choose Archive if you need to scale content collection without manual work, or opt for Modash if you need a deep database of 350M+ creators and a full discovery-to-pay workflow. For more specialized options, you can browse our Archive alternatives or check out other Modash alternatives to see how they stack up.
| Feature | Archive | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 5/5 | 4/5 |
Brand Mention Detection | 5/5 | 3/5 |
Untagged Content Detection | 5/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 4/5 |
Rights Management | 4/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 2/5 |
AI Content Tagging | 4/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 4/5 | 3/5 |
Integrations | 4/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 3/5 | 4/5 |
API Access | 3/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 4/5 |
Customer Support | 4/5 | 4/5 |
Feature Deep Dive
Content Discovery and Brand Mention Detection
When it comes to finding content, the two platforms take very different approaches. Archive is built specifically as a social listening and UGC management powerhouse. It excels at finding content where your brand or product appears even if the creator forgot to tag you. According to the data, Archive detects 400% more content than its competitors by using AI to scan for visual cues and brand mentions across TikTok, Instagram (including Stories and Reels), and YouTube. This makes it a 5/5 for both UGC discovery and untagged content detection. In contrast, Modash focuses more on the creator discovery phase. While it has a massive database of 350M+ profiles, its untagged content collection is locked behind its higher-tier Performance plan ($599/mo). If your priority is finding missed content, the ShortsIntel vs Archive comparison shows that specialized listening tools often outperform general CRM platforms.
Creator Management and Workflow
Modash wins on the 'end-to-end' workflow front. It is designed for marketing teams that need to discover creators, check their audience authenticity (fake follower detection), manage the relationship, and even handle payments (on Enterprise tiers). It is particularly strong for Shopify brands, offering a seamless integration that tracks affiliate revenue via promo codes. Archive, however, is less of a CRM and more of a content engine. It focuses on rights acquisition and content repurposing, allowing small teams to manage massive creator programs that would typically require a full agency. If you are debating between these for a Shopify-centric program, you might also want to look at a Modash alternative that offers more flexible ecommerce integrations.
Intelligence, AI, and Analytics
Both platforms utilize AI, but for different purposes. Archive’s AI is geared toward volume—organizing thousands of posts and vetting creator history for brand safety. It provides a 4/5 for competitor intelligence, though it is capped at 5 brands even on custom plans. Modash’s AI shines in discovery, using lookalike searches to find creators similar to your best performers. However, Modash lags behind in AI content tagging and competitor tracking compared to specialized tools. For teams who need deep, frame-by-frame analysis of how creators are using their products, comparing ShortsIntel vs Modash reveals that specialized video intelligence can provide more granular insights than broad influencer databases.
Platform Coverage and Support
Archive and Modash both cover the big three: TikTok, Instagram, and YouTube. Archive has a slight edge in its ability to automatically capture Instagram Stories without requiring a creator to sign up or authenticate through the platform, which is a common friction point in creator programs. Modash offers a 14-day free trial, which is helpful for teams wanting to test the UI, whereas Archive requires a demo to even see pricing. For a deeper look at how these compare to other enterprise-level tools, see the Archive vs Brandwatch breakdown or consider an Archive alternative for specific use cases like rights management.
| Plan Details | Archive | Modash |
|---|---|---|
| Pricing Model | Usage Based | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | StarterCustom | Essentials$299/moor $2,388/yr |
| Mid Tier | Pro$308/mo | Performance$599/moor $5,988/yr |
| Top Tier | CustomCustom | EnterpriseCustom |
| Annual Cost (5-Person Team)* | Contact Sales | $2,388 |
| Hidden Costs |
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|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Comparing the pricing of Archive and Modash is a study in two different philosophies: usage-based vs. flat-rate.
Modash offers transparent, flat-rate tiers. The Essentials plan starts at $99/mo, while the Performance tier is $599/mo. For a team of 5 marketers, Modash is relatively predictable. If you are on the Performance plan, your annual cost would be roughly $5,988 (billed annually). The primary 'hidden' cost with Modash is the limit on profile unlocks; if your team is doing heavy discovery, you may run out of credits and need to upgrade or buy more.
Archive uses a usage-based model where costs scale based on the volume of UGC captured. Their Pro plan starts at $308/mo, but this can increase significantly as your creator program grows and more content is ingested into your library. For a 5-person team at a high-growth D2C brand, Archive’s costs can become unpredictable. Additionally, advanced features like historical content imports and advanced reporting are gated behind Custom plans.
In terms of value, Modash is better for teams who need a predictable monthly budget and are focused on the discovery phase. Archive is better for brands that have already reached a high volume of content and need the AI to organize it, even if the monthly bill fluctuates. Before committing to these higher price points, it’s worth a trip to compare any two tools on our site or to browse all alternatives to see if a mid-market solution fits your budget better.
Who Is Each Product Best For?
AI-powered social listening and UGC management platform for detecting and organizing brand content across TikTok, Instagram, and YouTube
Best For
- D2C and e-commerce brands
- Small teams managing large creator programs
- Brands tracking untagged content mentions
- Companies needing automated UGC capture
- Teams wanting to eliminate manual monitoring
- Brands focused on short-form video content
Not Ideal For
- Companies wanting predictable monthly costs
- Brands needing extensive competitor tracking (5+ brands)
- Teams requiring advanced reporting on budget plans
- Companies wanting long-term content archives on Starter
- Brands needing transparent upfront pricing
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose Archive if...
You are a high-volume D2C or e-commerce brand that is 'content rich but time poor.' If you are struggling to keep track of hundreds of creators who are mentioning your brand without tagging you, Archive's 400% better detection rate is a game-changer. It is the ideal choice for small teams that want to automate the 'grunt work' of social listening. For a head-to-head on how it handles complex data, see Critical Mention vs Archive.
Choose Modash if...
You are a Shopify-based consumer brand that needs a complete lifecycle tool. If you are starting from scratch and need to find creators, vet them for fake followers, and manage a clear workflow from outreach to payment, Modash is the better fit. Its database of 350M+ profiles is significantly larger than Archive's 10M+ search tool. You can see how it compares to other management tools in our all ShortsIntel comparisons section.
Neither might be right if...
You need support for platforms like Twitch, LinkedIn, or X (Twitter), as both tools are strictly focused on the 'big three' video platforms. Similarly, if you are a WooCommerce or Magento user, Modash’s Shopify-only integration might be a dealbreaker. If you find these options too expensive or too focused on the CRM side rather than the actual video content insights, you may want to look at an Archive vs Brandwatch comparison to see if a broader social listening tool is necessary.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Archive and Modash are excellent for content collection and influencer management respectively, they often leave a gap in deep video analysis and affordable rights management. This is where ShortsIntel comes in as a specialized third option.
ShortsIntel is purpose-built for the 'short-form' era, focusing exclusively on TikTok, Reels, and YouTube Shorts. Unlike Archive, which focuses on volume, or Modash, which focuses on discovery, ShortsIntel focuses on intelligence. Its AI analyzes videos frame-by-frame to identify exactly what makes a piece of UGC successful—whether it's the specific lighting, the hook used in the first 3 seconds, or the background audio.
For brands concerned about the cost of Archive's usage-based model or Modash's $299 starting point, ShortsIntel offers a highly accessible Starter plan at just $99/mo. It also includes a 'magic-link' consent system for rights management that is more automated than Modash and more user-friendly than Archive's enterprise workflows.
If you find yourself stuck between Archive's content hoarding and Modash's creator searching, consider these comparisons:
- ShortsIntel vs Archive: For when you need better AI insights than just content capture.
- ShortsIntel vs Modash: For when you want to focus on content performance over influencer CRM.
- ShortsIntel vs Critical Mention: For those needing better reporting on video-specific metrics.
You can also explore specialized use cases like ShortsIntel vs MightyScout or ShortsIntel vs Hypefy to see how specialized AI tools are changing the UGC landscape.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Archive | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 5/5 | 4/5 | 5/5 |
Brand Mention Detection | 5/5 | 3/5 | 5/5 |
Untagged Content Detection | 5/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 4/5 | 4/5 |
Rights Management | 4/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 2/5 | 4/5 |
AI Content Tagging | 4/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 4/5 | 3/5 | 4/5 |
Integrations | 4/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 3/5 | 4/5 | 3/5 |
API Access | 3/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 4/5 | 4/5 |
Customer Support | 4/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026