Heepsy vs ViralMoment: Which Is Better? (2026 Comparison)
Heepsy and ViralMoment serve different ends of the influencer marketing spectrum: Heepsy is a budget-friendly discovery engine for finding and vetting creators, while ViralMoment is an enterprise-grade AI video intelligence platform for trendspotting. If you need to find new influencers, choose Heepsy; if you need to analyze the viral DNA of video culture, ViralMoment is the winner. For those managing UGC at scale, you might also consider our guide to Heepsy alternatives or explore a ViralMoment alternative that focuses on content tracking.
| Feature | Heepsy | ViralMoment |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 3/5 |
Brand Mention Detection | 2/5 | 5/5 |
Untagged Content Detection | 2/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 3/5 | 5/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 3/5 |
Rights Management | 2/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 4/5 |
AI Content Tagging | 3/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 3/5 | 3/5 |
API Access | 2/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 5/5 | 3/5 |
Customer Support | 3/5 | 3/5 |
Feature Deep Dive
Feature Breakdown: Discovery vs. Intelligence
When comparing Heepsy and ViralMoment, it is essential to understand that they solve different problems. Heepsy (founded in 2016) is built for the influencer discovery phase, whereas ViralMoment (founded in 2021) is built for the analysis and listening phase.
Content & Creator Discovery
Heepsy excels at search. With a database of over 11 million influencers and powerful filters for location, engagement, and authenticity, it is one of the most intuitive tools for finding creators. However, it struggles with "invisible" content—posts that don't tag your brand or use specific hashtags. In our ShortsIntel vs Heepsy analysis, we found that Heepsy is best for manual outreach but lacks the automated detection of user-generated content (UGC).
ViralMoment takes a different approach. Instead of a database of profiles, it offers an AI engine that reads video content frame-by-frame. It can identify brand logos and visual triggers across TikTok and Instagram. While Heepsy gets a 4/5 for creator analytics, ViralMoment earns a 5/5 for brand mention detection, particularly for visual mentions that text-based tools miss.
Video Tracking and AI Intelligence
ViralMoment’s multimodal AI (Clue) is its crown jewel. It doesn't just look at captions; it listens to audio and analyzes visual elements simultaneously. This makes it a powerhouse for Brandwatch vs ViralMoment comparisons where video context is key. It tracks over 1 billion videos to identify viral triggers in real-time.
Heepsy offers basic video performance metrics but lacks the depth of AI-powered trendspotting. It is better suited for vetting the authenticity of a creator's audience (fake follower detection) rather than predicting what video format will go viral next. For teams focused purely on Reels or Shorts, looking into Archive vs Heepsy might reveal more specialized tracking options.
Usability and Workflow
Heepsy is famously user-friendly, earning a 5/5 for ease of use. A beginner can find a list of influencers in minutes. ViralMoment, conversely, has a steeper learning curve (3/5) and requires training to leverage its NASA-derived image recognition tech. Furthermore, ViralMoment users often report slow search performance, requiring multiple attempts to get accurate results across its massive video database. For those who find these enterprise tools too complex, checking a Collabstr vs Heepsy comparison might offer a simpler middle ground for campaign management.
| Plan Details | Heepsy | ViralMoment |
|---|---|---|
| Pricing Model | Flat Rate | Custom |
| Free Tier | ||
| Free Trial | 30 days | |
| Pricing Tiers | ||
| Entry Tier | Free$0/moor $0/yr | Standard$199/mo |
| Mid Tier | Starter$89/moor $828/yr | EnterpriseCustom |
| Top Tier | Plus$249/moor $2,388/yr | — |
| Annual Cost (5-Person Team)* | $0 | $2,388 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Pricing and Total Cost of Ownership
Heepsy uses a transparent, flat-rate pricing model that is highly accessible for SMBs. Plans start at $89/month (Starter), scaling to $249/month (Plus) and $369/month (Advanced). However, buyers should be wary of hidden costs: advanced audience demographics and sales tracking are locked behind the higher tiers. For a 5-person marketing team, the Advanced plan at $4,428/year is the most likely requirement to get full functionality. Note that Heepsy has a strict no-refunds policy, which has been a point of contention in user reviews.
ViralMoment's pricing is significantly more opaque. While third-party data suggests a Standard tier at $199/month, most enterprise clients must "Schedule a Chat" for custom pricing. Given its enterprise focus (clients include Warner Bros and Ogilvy), the total cost of ownership for a full team likely exceeds $5,000–$10,000 annually when including the necessary training and support.
If you are looking for more flexibility, you can browse all alternatives to see how these prices stack up against the market. For instance, the Collabstr vs Heepsy price point is often more attractive for brands that only need occasional influencer lists rather than a 24/7 listening engine.
Who Is Each Product Best For?
Influencer discovery and analytics platform for finding and vetting social media influencers
Best For
- Small to mid-sized businesses and startups
- Marketing agencies managing multiple campaigns
- D2C/eCommerce brands (especially Shopify)
- Entrepreneurs testing influencer marketing
- Budget-conscious SMBs wanting basic influencer search
Not Ideal For
- Enterprise teams needing advanced features
- B2B brands
- Brands needing micro-influencers (<5K followers)
- Users requiring AI-powered automation
- Teams needing deep analytics and reporting
AI-powered video intelligence platform for real-time trendspotting, brand monitoring, and creator discovery across short-form video
Best For
- Enterprise brands needing AI-powered video content analysis
- Agencies tracking video trends across TikTok, YouTube, and Instagram
- Marketing teams wanting real-time trendspotting and viral content detection
- Brands needing video-specific brand mention monitoring beyond text
- Teams requiring competitor video benchmarking and share-of-voice analysis
Not Ideal For
- Brands needing UGC rights management and content licensing
- Teams tracking untagged creator content for influencer campaigns
- Small businesses with limited budgets needing transparent pricing
- Companies requiring text-based social listening beyond video
- Teams wanting all-in-one social media management and publishing
- Brands needing broad platform coverage beyond TikTok/YouTube/Instagram
Choosing the Right Platform
Choose Heepsy if...
You are a small to mid-sized D2C brand or agency that needs to find and vet influencers quickly. If your primary goal is building a list of 50 creators for a product launch and checking if their followers are real, Heepsy’s 11M+ database and authenticity scores are ideal. It is a perfect fit for Shopify brands needing basic sales tracking. For more options in this category, see our Heepsy alternative guide.
Choose ViralMoment if...
You are an enterprise brand or a trend-focused agency that needs to understand why things go viral. If you need to monitor how your brand logo appears in the background of TikToks or want frame-by-frame analysis of competitor campaigns, ViralMoment is the superior choice. It is for teams that prioritize "video culture intelligence" over simple influencer lists. You can compare it further in our ViralMoment alternatives directory.
Neither might be right if...
You are running large-scale UGC campaigns where creators often forget to tag you. Neither tool is specifically optimized for automated UGC rights management. If you need a tool that can find untagged content and then automatically send a "magic link" to creators to clear usage rights for ads, you may need a more specialized ShortsIntel vs ViralMoment comparison to see what's missing.
Consider a Third Option
Scale creator marketing with data, not grunt work.
A Third Way: ShortsIntel for UGC-Scale
While Heepsy is great for discovery and ViralMoment is powerful for enterprise intelligence, many modern B2C brands find themselves in the middle: they have plenty of creators making content, but they can't keep up with the volume or the rights management.
This is where ShortsIntel comes in. Unlike Heepsy, which focuses on finding new influencers, ShortsIntel focuses on tracking the content already being made about your brand—including the 30% of posts that usually go missing because the creator forgot to tag you.
Why consider ShortsIntel?
- Automated Rights Management: Unlike ViralMoment, ShortsIntel includes a magic-link system to gather content usage rights with a full audit trail.
- Affordable Short-Form Focus: Starting at $99/month, it is more affordable than ViralMoment while offering deeper UGC tracking than Heepsy's basic monitoring.
- Ad Creative Library: It automatically builds a high-res library of your brand's UGC, making it easy to repurpose top-performing videos into ads.
If you find yourself drowning in content but starving for actionable data, a ShortsIntel vs Archive or ShortsIntel vs Brandwatch comparison will show how a purpose-built short-form tool can save hours of grunt work. You can explore all ShortsIntel comparisons to see how it fits into your existing tech stack.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Heepsy | ViralMoment | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 3/5 | 5/5 |
Brand Mention Detection | 2/5 | 5/5 | 5/5 |
Untagged Content Detection | 2/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 3/5 | 5/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 3/5 | 4/5 |
Rights Management | 2/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 4/5 | 4/5 |
AI Content Tagging | 3/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 3/5 | 3/5 | 3/5 |
API Access | 2/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 5/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 29, 2026