Lefty vs Modash: Which Is Better? (2026 Comparison)

Content Discovery and Database Quality

When comparing discovery capabilities, the two platforms take very different approaches. Modash boasts one of the largest databases in the industry with over 350 million profiles across Instagram, TikTok, and YouTube. Its AI-powered search and lookalike discovery make it a powerhouse for brands that need to scale their influencer outreach quickly.

Lefty, conversely, prioritizes quality over quantity. They recently purged 5 million lower-quality profiles, focusing on a curated database of 1 million+ influencers that align with their primary verticals: fashion, luxury, and beauty. While Modash offers a broader reach, Lefty’s fast, responsive search is tailored for premium brand aesthetic. However, users often find that Lefty lacks the ability to search by audience demographics despite having access to that data—a feature that comes standard in many Modash alternatives.

Creator Management and Tracking

Lefty excels in high-level campaign analysis and Earned Media Value (EMV) calculations, providing plain-language insights that help luxury brands justify their spend to stakeholders. It offers robust Instagram story tracking and a dedicated account management model for higher tiers.

Modash shines in the 'all-in-one' workflow. It allows you to discover, manage, track, and pay creators within a single interface. Its Shopify integration is particularly strong, allowing ecommerce brands to track affiliate revenue via promo codes effortlessly. While Lefty is better for complex agency-style reporting, Modash is superior for the day-to-day logistics of an in-house team. If you're looking for different management styles, you might compare any two tools using our comparison engine.

Intelligence and AI Capabilities

Lefty provides comprehensive competitive benchmarking, though it often requires an additional purchase (€300–€1,000 depending on the region). This data is often static and historical rather than real-time. Modash focuses more on audience authenticity, with built-in fake follower detection and audience scoring that is vital for brands concerned with ROI.

For teams focused specifically on short-form video content, both tools offer solid tracking, but neither provides the frame-by-frame AI analysis found in specialized tools. You can see how they stack up against other video-first platforms in our ShortsIntel vs Lefty and ShortsIntel vs Modash comparisons.

Platform Usability

Modash is widely praised for its clean, user-friendly interface. It’s designed for teams of 1-50 marketers who need to move fast. Lefty’s UI is significantly more complex, with a multitude of buttons and tabs that can lead to a steeper learning curve. Additionally, Lefty has been known to have disconnection issues when multiple users are active simultaneously, a frustration often noted in Archive vs Lefty comparisons.

Both platforms offer multi-platform support, though Modash is strictly limited to the 'Big Three' (IG, TikTok, YouTube), whereas Lefty provides slightly broader coverage for legacy platforms. To see how these compare to more established enterprise tools, check out Critical Mention vs Modash.