Lefty vs Refunnel: Which Is Better? (2026 Comparison)

The pricing structures of Lefty and Refunnel cater to vastly different budget tiers. Lefty is positioned as an enterprise-grade tool, with pricing starting at €590/month (approximately $640 USD) for the Standard plan. To get a team of 5 users on the platform with full capabilities, you would likely need the Premium tier at $1,690/month or an Enterprise custom quote ($3,490+/mo). This brings the annual cost for a medium-sized team to over $20,000, excluding the extra fees for competitive analytics reports.

Refunnel is significantly more accessible for growing brands. The Starter plan begins at $199/month, though it is limited to 1,000 posts. For a team of 5, the Growth plan at $699/month ($5,988/yr when paid annually) is the more realistic option, as it offers more scale for UGC collection. While more affordable, Refunnel does have hidden costs, such as $20 overages for SMS/Email collection and add-on fees for the Shoppable Feed widget.

When evaluating the total cost of ownership, Lefty is a significant investment aimed at companies with six-figure influencer budgets. Refunnel is a mid-market tool that offers high ROI for DTC brands focused on repurposing content. For those on a tighter budget who still need advanced video tracking, viewing all ShortsIntel comparisons reveals options starting at a much lower $99/month entry point, providing a more scalable path for early-stage startups.

Choose Lefty if...

You are a mid-market to enterprise-level brand in the fashion, luxury, or beauty industry. Lefty is purpose-built for this vertical and provides the prestige metrics (like EMV) that stakeholders in these industries demand. It’s also the right choice if you need dedicated account management and a massive database of vetted influencers to fuel global campaigns. If you have the budget to support its premium pricing, Lefty offers one of the most robust campaign analysis suites on the market. Check out Lefty alternative options if you need similar power but different platform support.

Choose Refunnel if...

You are a DTC e-commerce brand running on Shopify and your primary goal is to collect, whitelist, and repurpose UGC from your existing community. Refunnel’s ability to capture Instagram Stories and its 1-click whitelisting tool make it a powerhouse for performance marketers who want to turn community content into Facebook and TikTok ads quickly. It is ideal for teams who want to move fast without the complexity of enterprise influencer software. You can find more targeted solutions in our Refunnel alternative guide.

Neither might be right if...

You need to track untagged content or require deep analytics for YouTube Shorts. Both Lefty and Refunnel struggle to find content where your brand is featured but not explicitly tagged or mentioned in the caption. Additionally, if you need a tool that offers deep AI-powered content analysis or more affordable pricing for a small team, you may find better value elsewhere. Before making a final decision, browse all alternatives to ensure you aren't missing a tool that fits your specific workflow requirements.