Modash vs Traackr: Which Is Better? (2026 Comparison)

Modash: Transparent and Accessible

Modash operates on a flat-rate pricing model that is publicly accessible, making it the preferred choice for teams that want to avoid the 'sales call' dance.

• Essentials: $99/mo (billed annually at $2,388)
• Performance: $599/mo (billed annually at $5,988)
• Enterprise: Custom

For a team of 5 marketers, the Performance tier ($5,988/year) is usually sufficient, though you must be aware of 'profile unlock' limits. If you exhaust these during a heavy discovery phase, costs can rise. To see how this compares to other mid-market tools, check out our Critical Mention vs Modash review.

Traackr: The Enterprise Investment

Traackr does not publish its pricing, but market data suggests it is significantly more expensive, aimed squarely at large budgets.

• Standard: ~$32,500/yr
• Professional: ~$50,000/yr
• Entry-level floor: Often starts around $17,000 to $25,000/year.

Traackr requires an annual commitment and often involves an implementation fee. For a 5-person team, the cost of ownership is roughly 5x to 8x higher than Modash. While you get dedicated customer success managers and global benchmarking, the price barrier is high. If this is out of range, browsing all alternatives might reveal more budget-friendly options.

Total Cost of Ownership (TCO)

When calculating TCO, remember that Traackr often requires more 'human' time for training and platform management due to its complexity. Modash is more 'plug-and-play,' which can save on internal labor costs. However, Modash's lack of a built-in contract builder might mean you need a secondary tool for legal compliance, adding to your stack's total cost. For a head-to-head on value, see ShortsIntel vs Modash.

Choose Modash if...

You are a growing D2C or B2C brand, specifically if you run on Shopify. Modash is ideal for teams that want to manage 10 to 250+ influencers without the overhead of a massive enterprise platform. It’s perfect for those who prioritize a clean UI and need to automate the manual 'grunt work' of IG Story collection and affiliate tracking. If you need a straightforward Modash alternative, you should focus on tools with similar Shopify depth.

Choose Traackr if...

You are a global enterprise (like L'Oreal or Samsung) managing thousands of creators across dozens of countries. If you need deep industry benchmarking, 26-language support, and enterprise-grade security, Traackr is the industry standard. It is for organizations where influencer marketing is a 'strategic growth engine' rather than just a tactical channel. Those looking for a Traackr alternative usually do so because of the high price point or the slow interface.

Neither might be right if...

You are primarily focused on short-form video (TikTok, Reels, Shorts) and find that you are missing a significant portion of your UGC. Both Modash and Traackr can struggle with 'untagged' content detection—where a creator mentions your brand in the video but forgets to tag your account or use your hashtag. If your priority is building a library of high-res assets for ad creatives or automating usage rights, you should browse all alternatives to find a more specialized social listening tool.