Archive vs Heepsy: Which Is Better? (2026 Comparison)

TL;DR

Archive is the powerhouse for automated UGC tracking and rights management, ideal for brands managing high-volume creator programs, while Heepsy is a budget-friendly discovery engine for finding and vetting new influencers. If you need to capture every untagged mention, choose Archive; if you are just starting your search, check out our Heepsy alternative guide or stick with Heepsy's discovery tool. For a detailed breakdown of how they stack up against each other, see our ShortsIntel vs Archive and ShortsIntel vs Heepsy head-to-head reviews.

Feature Comparison
Feature
Archive
Heepsy
Content Discovery
UGC Discovery
5/5
3/5
Brand Mention Detection
5/5
2/5
Untagged Content Detection
5/5
2/5
Video Tracking
Short-Form Video Tracking
5/5
3/5
Creator Management
Creator Analytics
4/5
4/5
Rights Management
4/5
2/5
Intelligence & AI
Competitor Intelligence
4/5
2/5
AI Content Tagging
4/5
3/5
Platform & Integrations
Multi-Platform Support
4/5
3/5
Integrations
4/5
3/5
Reporting & Collaboration
Reporting Dashboards
4/5
3/5
Team Collaboration
3/5
3/5
API Access
3/5
2/5
Usability & Support
Ease of Use
4/5
5/5
Customer Support
4/5
3/5

Feature Deep Dive

Content Discovery and Brand Detection

Archive and Heepsy approach content discovery from opposite ends of the funnel. Archive excels at automated UGC tracking, boasting a 5/5 rating for discovering content that already features your brand. Its standout feature is the ability to detect 400% more content than competitors by finding untagged posts where your product simply appears in the frame. Conversely, Heepsy (3/5) is primarily an influencer discovery tool. It allows you to search an 11M+ profile database to find new creators, but its ability to track your existing brand mentions is significantly more limited. For brands needing deeper coverage, exploring Archive alternatives can help find tools that bridge this gap.

Video Tracking and Social Listening

When it comes to the modern social landscape of TikTok, Reels, and YouTube Shorts, Archive holds a clear lead with a 5/5 rating for short-form video tracking. It is built to archive every Story and Reel your brand is tagged in (or appears in) automatically. Heepsy (3/5) offers basic performance metrics but focuses more on static profile stats than real-time video social listening. If your strategy relies heavily on video, you might also compare these against other specialists in our Archive vs Brandwatch analysis.

Creator Management and Rights Acquisition

Archive is designed for the 'post-discovery' phase of creator marketing. It includes robust rights management tools (4/5) to help you legally repurpose UGC for ads. Heepsy (2/5 in rights management) is far more focused on the 'pre-discovery' phase, offering powerful filters for location, engagement, and authenticity. Heepsy's fake follower detection is a major strength for vetting, but it lacks the workflow tools Archive provides for managing a high volume of assets. For those managing complex agency workflows, checking Critical Mention vs Heepsy might provide additional context on reporting needs.

Intelligence and AI Capabilities

Archive leverages AI for brand safety vetting and creator history analysis (4/5). It can monitor up to 5 competitors on its custom plans, providing a window into what rival brands are doing. Heepsy (2/5) provides basic daily data refreshes but lacks the advanced AI-driven content categorization found in Archive. However, Heepsy remains one of the most intuitive platforms on the market (5/5 for ease of use), making it more accessible for small teams than the enterprise-leaning Archive. For those seeking more advanced AI integrations, see our Hypefy vs Archive comparison.

Pricing Comparison
Plan Details
Archive
Heepsy
Pricing Model
Usage Based
Flat Rate
Free Tier
Free Trial
Pricing Tiers
Entry Tier
StarterCustom
Free$0/moor $0/yr
Mid Tier
Pro$308/mo
Starter$89/moor $828/yr
Top Tier
CustomCustom
Plus$249/moor $2,388/yr
Annual Cost (5-Person Team)*
Contact Sales
$0
Hidden Costs
  • UGC volume-based pricing - costs scale with content captured
  • Custom plans required for advanced features
  • Historical content import on Custom plans only
  • Advanced demographics (age, gender) not included in Starter plan
  • Sales tracking only on Advanced tier ($369+/mo)
  • No refunds policy

* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.

Pricing Analysis

The pricing models of Archive and Heepsy couldn't be more different, impacting your total cost of ownership significantly as you scale.

Archive uses a usage-based model focused on the volume of UGC captured. While their Pro plan starts at $308/month, costs can scale rapidly as your creator program grows. There is no transparent entry-level pricing on their site, and a demo is required for most tiers. For a 5-person team, you would likely land on a Custom plan or a high-tier Pro plan, easily exceeding $4,000–$5,000 annually depending on content volume. You can see how this compares to other usage-based tools in our Archive vs MightyScout breakdown.

Heepsy employs a flat-rate model, which is generally more predictable for SMBs. Their Starter plan is affordable at $89/month, while the Advanced tier (which includes Shopify integration and sales tracking) costs $369/month. For a 5-person team using the Advanced tier, the annual cost would be approximately $3,588 if paid annually ($4,428 monthly). While Heepsy offers a free tier, many essential features like audience demographics are locked behind the $249/mo Plus plan.

If you are looking for a middle ground that offers fixed pricing without the enterprise bloat, you may want to compare any two tools in our database to find the perfect price-to-feature ratio.

Who Is Each Product Best For?

Archive

AI-powered social listening and UGC management platform for detecting and organizing brand content across TikTok, Instagram, and YouTube

Best For

  • D2C and e-commerce brands
  • Small teams managing large creator programs
  • Brands tracking untagged content mentions
  • Companies needing automated UGC capture
  • Teams wanting to eliminate manual monitoring
  • Brands focused on short-form video content

Not Ideal For

  • Companies wanting predictable monthly costs
  • Brands needing extensive competitor tracking (5+ brands)
  • Teams requiring advanced reporting on budget plans
  • Companies wanting long-term content archives on Starter
  • Brands needing transparent upfront pricing
Heepsy

Influencer discovery and analytics platform for finding and vetting social media influencers

Best For

  • Small to mid-sized businesses and startups
  • Marketing agencies managing multiple campaigns
  • D2C/eCommerce brands (especially Shopify)
  • Entrepreneurs testing influencer marketing
  • Budget-conscious SMBs wanting basic influencer search

Not Ideal For

  • Enterprise teams needing advanced features
  • B2B brands
  • Brands needing micro-influencers (<5K followers)
  • Users requiring AI-powered automation
  • Teams needing deep analytics and reporting
Use Case Analysis

Choose Archive if...

You are a D2C or e-commerce brand already seeing significant organic UGC. Archive is the best choice if you are tired of manual monitoring and need an AI-powered system to 'listen' for your brand, even when creators forget to tag you. It is built for teams that prioritize content repurposing and legal rights management. For more options like this, browse our Archive alternatives list.

Choose Heepsy if...

You are a small to mid-sized business or a marketing agency primarily focused on finding new creators. If you need to vet 100 influencers for a new campaign and want to ensure they have authentic followers and the right demographics, Heepsy's search filters are superior. It is the go-to for budget-conscious brands that need a simple discovery engine rather than a complex management suite. Check out other Heepsy alternatives if discovery is your main goal.

Neither might be right if...

You need a platform specifically optimized for deep AI analysis of short-form video content across TikTok and Reels. If you find Archive's pricing too unpredictable and Heepsy's data too 'static' or outdated, you are likely in the gap between discovery and tracking. In this case, exploring all ShortsIntel comparisons can help you find a tool that combines high-res asset libraries with real-time video social listening without the enterprise price tag. You might also find a better fit by looking at an Critical Mention alternative or Hypefy alternative depending on your specific reporting needs.

Consider a Third Option

ShortsIntel
Recommended

Scale creator marketing with data, not grunt work.

If you find yourself stuck between Archive's tracking power and Heepsy's affordability, ShortsIntel offers a modern alternative specifically built for the short-form video era. Unlike Archive, which is a general UGC manager, or Heepsy, which is a discovery database, ShortsIntel is a specialized video social listening tool.

ShortsIntel bridges the gap by offering the automated 'untagged content detection' that makes Archive valuable, but at a more accessible flat-rate price point starting at $99/month. While Archive claims to find 400% more content than some competitors, ShortsIntel focuses on 30% deeper coverage specifically for TikTok, Reels, and YouTube Shorts through frame-by-frame AI analysis.

Key reasons to consider ShortsIntel over the others:

  • AI Content Tagging: It doesn't just find videos; it analyzes them for trends, visual elements, and format themes.
  • Automated Rights: Like Archive, it includes a magic-link consent system, but it's available at a lower entry price.
  • High-Res Assets: It builds a library of high-quality assets ready for your ad creative team immediately.

If you want the intelligence of an enterprise tool without the usage-based pricing headaches, see how we stack up in our ShortsIntel vs Archive and ShortsIntel vs Heepsy comparisons. You can also explore our ShortsIntel vs Brandwatch guide to see how we handle large-scale social listening for video.

Why Choose ShortsIntel

  • Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
  • Detects untagged content that competitors miss (claims 30% more coverage)
  • AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
  • Automated rights management with magic-link consent system and audit trails

Best For

DTC/B2C brands running UGC creator campaigns
Marketing teams drowning in content but starving for insights
Brands needing to track creators who forget hashtags or tags
Teams wanting to build a library of ad creatives from UGC

Starting at $99/mo

7-day free trial

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Full Comparison: All Three Options

Feature Comparison
Feature
Archive
Heepsy
ShortsIntel
Recommended
Content Discovery
UGC Discovery
5/5
3/5
5/5
Brand Mention Detection
5/5
2/5
5/5
Untagged Content Detection
5/5
2/5
5/5
Video Tracking
Short-Form Video Tracking
5/5
3/5
5/5
Creator Management
Creator Analytics
4/5
4/5
4/5
Rights Management
4/5
2/5
5/5
Intelligence & AI
Competitor Intelligence
4/5
2/5
4/5
AI Content Tagging
4/5
3/5
5/5
Platform & Integrations
Multi-Platform Support
4/5
3/5
4/5
Integrations
4/5
3/5
3/5
Reporting & Collaboration
Reporting Dashboards
4/5
3/5
4/5
Team Collaboration
3/5
3/5
3/5
API Access
3/5
2/5
3/5
Usability & Support
Ease of Use
4/5
5/5
4/5
Customer Support
4/5
3/5
4/5

Frequently Asked Questions

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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.

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Last updated: January 28, 2026