Dig vs InfluencerMarketing.ai: Which Is Better? (2026 Comparison)
Dig is a high-end social video intelligence platform built for Fortune 500 brand safety and reputation monitoring, while InfluencerMarketing.ai is a comprehensive campaign management suite designed for discovery and ROI tracking. Choose Dig for deep video-first narrative analysis or check out Dig alternatives if you are an enterprise, but opt for InfluencerMarketing.ai if you need a global database of 400M+ creators; for brands focused specifically on short-form UGC, our ShortsIntel vs InfluencerMarketing.ai comparison explains why a specialized tool might be more efficient.
| Feature | Dig | InfluencerMarketing.ai |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 4/5 |
Brand Mention Detection | 5/5 | 3/5 |
Untagged Content Detection | 4/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 5/5 |
Rights Management | 1/5 | 3/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 3/5 |
AI Content Tagging | 5/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 5/5 |
Integrations | 1/5 | 4/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 |
API Access | 1/5 | 4/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 3/5 |
Customer Support | 3/5 | 3/5 |
Feature Deep Dive
Content & Video Intelligence
When comparing Dig and InfluencerMarketing.ai, the primary differentiator is their approach to data. Dig is a 'video-first' intelligence platform. Using a proprietary LLM stack, it analyzes social video across TikTok, YouTube, and Reels with 93% accuracy. It excels at 'narrative clustering'—detecting emerging themes across thousands of clips. This makes it superior for brand reputation and disinformation detection, which you can read more about in our Brandwatch vs Dig analysis.
InfluencerMarketing.ai, conversely, focuses on the broader influencer lifecycle. While it offers sentiment analysis, its strength lies in its massive creator database (400M+) and multi-platform coverage that includes Twitch and LinkedIn. If your goal is identifying creators based on audience quality scores, InfluencerMarketing.ai is the stronger choice. However, Dig's ability to understand natural language briefs rather than relying on Boolean keyword matching gives it a modern edge in content discovery.
Creator & Campaign Management
InfluencerMarketing.ai is a true CRM and workflow tool. It features a pipeline-based campaign workflow, AI-generated briefs, and integrated creator payment processing. For agencies managing multi-market campaigns, it offers white-label reporting and Shopify/GA4 integrations for revenue attribution.
Dig is significantly weaker in this area. It does not offer creator outreach tools, rights management, or payment processing. It is essentially a 'listening' tool rather than an 'execution' tool. Brands needing to manage the logistics of a campaign often look toward an InfluencerMarketing.ai alternative or specialized platforms like Collabstr to bridge this gap.
Analytics & Accuracy
Dig claims 90%+ coverage of social video content and provides full source traceability for all insights. This is critical for the enterprise clients it serves (such as luxury and CPG brands). InfluencerMarketing.ai provides excellent ROI tracking through unique link/code tracking, which is essential for e-commerce performance marketing. While Dig monitors for brand safety, InfluencerMarketing.ai monitors for conversion. For a broader look at the market, you can compare any two tools in our database to see how they stack up against these industry leaders.
| Plan Details | Dig | InfluencerMarketing.ai |
|---|---|---|
| Pricing Model | Custom | Flat Rate |
| Free Tier | ||
| Free Trial | ||
| Pricing Tiers | ||
| Entry Tier | EnterpriseCustom | Starter$959/mo |
| Mid Tier | — | ProfessionalCustom |
| Top Tier | — | EnterpriseCustom |
| Annual Cost (5-Person Team)* | Contact Sales | $11,508 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing models for these two platforms reflect their different target markets. Dig operates on a strictly custom, enterprise-only model. There is no public pricing page, no self-serve option, and no free trial. Based on its positioning for Fortune 500 brands and its $22M Series A funding, entry-level engagement typically starts at a premium level, likely exceeding $2,000 per month. This high barrier to entry is why many mid-market teams seek Dig alternatives.
InfluencerMarketing.ai uses a flat-rate model, but it is by no means 'budget.' The Starter tier begins at $959 per month. For a 5-person marketing team, the annual cost of ownership would be approximately $11,508, assuming they stay within the Starter limits. However, costs often scale quickly as professional and enterprise tiers require custom quotes, and add-ons like API access or managed services come with extra fees.
When comparing the two, InfluencerMarketing.ai is more 'accessible' in that you can at least see a starting price, but both are positioned for high-budget organizations. Small businesses or startups testing the waters of creator marketing may find both platforms cost-prohibitive. For more affordable options, check out our ShortsIntel vs Dig pricing breakdown to see how specialized tools offer better value for specific use cases like UGC tracking.
Who Is Each Product Best For?
Video-first social intelligence platform for brand reputation monitoring, narrative detection, and influencer evaluation across social video
Best For
- Enterprise brands needing deep social video intelligence and monitoring
- Fortune 500 companies in luxury, CPG, and fashion verticals
- Brand safety teams monitoring for deepfakes and disinformation
- Market research teams analyzing video-first consumer narratives
- Organizations requiring reputation intelligence across social video platforms
Not Ideal For
- Small businesses and startups (enterprise-only, no accessible pricing)
- Content creators needing UGC tracking and rights management
- Teams needing text-based social listening across all social platforms
- Companies wanting self-serve onboarding without sales process
- Brands needing public API access or third-party integrations
- Budget-conscious teams without enterprise-level budgets ($2K+/mo)
AI-powered influencer discovery, campaign management, and ROI tracking for brands and agencies
Best For
- Global agencies running multi-market campaigns
- Brands needing massive influencer database
- Teams requiring AI-powered discovery
- Companies wanting ROI attribution tracking
- Agencies needing white-label reporting
- E-commerce brands with Shopify integration
Not Ideal For
- Small businesses on tight budgets
- Teams needing simple, easy-to-learn tools
- Companies wanting transparent upfront pricing
- Brands requiring extensive customer support
- Startups testing influencer marketing
Choose Dig if...
You are an enterprise or Fortune 500 brand in luxury, CPG, or tech that prioritizes brand safety and reputation management. If you need to detect deepfakes, disinformation, or complex narratives across thousands of social videos, Dig's proprietary AI is unrivaled. It is the best choice for teams that need to 'get a grip on social video' at an institutional level. You can see how it compares to other enterprise tools in our Archive vs Dig guide.
Choose InfluencerMarketing.ai if...
You are a global agency or an e-commerce brand running large-scale influencer campaigns across multiple platforms. If your primary needs are finding creators among a pool of 400 million, managing the campaign pipeline, and tracking direct sales ROI via Shopify, InfluencerMarketing.ai is built for you. It's ideal for teams that want an all-in-one execution platform. For those looking for similar functionality, consider exploring an InfluencerMarketing.ai alternative.
Neither might be right if...
You are a small-to-mid-sized business (SMB), a DTC brand on a budget, or a team specifically focused on short-form video content like TikTok and Reels. Both tools carry high monthly costs and complex interfaces that may provide more features than you actually need. If you find the enterprise sales process of Dig or the $959/mo starting price of InfluencerMarketing.ai too steep, looking at a Heepsy alternative or a more focused tracking tool might be a better path forward.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Dig and InfluencerMarketing.ai offer powerful enterprise features, many brands today find themselves 'content rich but insight poor'—drowning in UGC but unable to track it efficiently. This is where ShortsIntel provides a compelling third option.
Unlike Dig, which focuses on high-level reputation, or InfluencerMarketing.ai, which focuses on the entire influencer CRM, ShortsIntel is purpose-built for short-form video social listening (TikTok, Reels, and YouTube Shorts). It detects 30% more content than competitors by finding untagged videos where creators forgot to mention your brand or use the required hashtag.
ShortsIntel offers unique advantages that neither competitor provides at a competitive price point:
- Automated Rights Management: A magic-link consent system that handles usage rights for you, something Dig lacks entirely.
- Frame-by-Frame AI: While Dig analyzes narratives, ShortsIntel analyzes visual elements and formats to tell you exactly why a video is trending.
- Affordability: Starting at just $99/month, it provides a 7-day trial, making it accessible to brands that are excluded by the high costs of InfluencerMarketing.ai or Dig.
If you are a B2C brand specifically looking to scale your UGC efforts and build an ad creative library from creator content, ShortsIntel offers a more streamlined, cost-effective workflow. Check out our ShortsIntel vs Archive comparison or see all ShortsIntel comparisons to see why specialized video tracking is the future of creator marketing.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Dig | InfluencerMarketing.ai | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 4/5 | 5/5 |
Brand Mention Detection | 5/5 | 3/5 | 5/5 |
Untagged Content Detection | 4/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 5/5 | 4/5 |
Rights Management | 1/5 | 3/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 3/5 | 4/5 |
AI Content Tagging | 5/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 5/5 | 4/5 |
Integrations | 1/5 | 4/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 | 3/5 |
API Access | 1/5 | 4/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026