Dig vs Modash: Which Is Better? (2026 Comparison)
Dig is a high-end enterprise platform focused on deep video-first social intelligence and reputation management, while Modash is an all-in-one influencer marketing suite built for Shopify brands to discover and manage creators. Choose Dig for narrative detection and brand safety at a Fortune 500 scale, or opt for Modash if you need an accessible CRM for influencer campaigns. For teams needing better UGC tracking and rights management, explore these Modash alternatives or check out our Dig alternatives guide.
| Feature | Dig | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 4/5 |
Brand Mention Detection | 5/5 | 3/5 |
Untagged Content Detection | 4/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 4/5 |
Rights Management | 1/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 2/5 |
AI Content Tagging | 5/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 1/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 |
API Access | 1/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 4/5 |
Customer Support | 3/5 | 4/5 |
Feature Deep Dive
Content Discovery and Brand Detection
When comparing Dig and Modash, the first thing to note is their fundamentally different approaches to discovery. Modash (4/5 for discovery) boasts a massive database of over 350 million creator profiles across Instagram, TikTok, and YouTube. It is built for the top of the funnel—finding influencers based on audience demographics and authenticity scores.
Dig (3/5 for UGC discovery), on the other hand, is a social listening powerhouse. Instead of just searching for creators, Dig uses a proprietary LLM stack to monitor the narrative of your brand across social video. While Modash relies on profiles, Dig (5/5 for brand mention detection) focuses on the content itself, detecting brand mentions in audio, captions, and visual elements with 93% accuracy. If you are trying to understand how your brand is being discussed in the wider video landscape, Dig’s intelligence is superior. For more on how these tools stack up against traditional listening platforms, see our Brandwatch vs Dig analysis.
Video Tracking & AI Intelligence
Dig is a niche pioneer in video-first intelligence. Backed by Google AI and Meta, it offers unique capabilities like deepfake detection and narrative clustering. This allows enterprise teams to see emerging themes across thousands of TikToks or Reels before they go viral. Dig earns a 5/5 for AI content tagging and short-form video tracking.
Modash (4/5 for video tracking) is more functional for campaign management. It automatically collects content, including Instagram Stories, without requiring creators to sign up. However, Modash's AI is geared toward fake follower detection and audience authenticity rather than the deep thematic analysis found in Dig. If your goal is specifically short-form video monitoring, you might find our ShortsIntel vs Dig comparison helpful for seeing how specialized tools handle this data.
Management and Rights
This is where the two platforms diverge most sharply. Modash is a workflow tool; it offers a creator CRM, campaign tracking, and even influencer payments on its enterprise tier. Dig does not offer a creator CRM or outreach tools, as its focus is on intelligence, not execution.
Surprisingly, neither tool is a leader in usage rights. Dig scores a 1/5 in rights management, while Modash scores a 2/5. For brands that need to repurpose UGC for ads, this is a significant gap. You can see how other tools handle this in our Archive vs Modash comparison or by looking for a Collabstr alternative that prioritizes content licensing. Modash’s Shopify integration makes it the clear winner for ecommerce brands needing to track affiliate revenue, a feature Dig entirely lacks.
| Plan Details | Dig | Modash |
|---|---|---|
| Pricing Model | Custom | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | EnterpriseCustom | Essentials$299/moor $2,388/yr |
| Mid Tier | — | Performance$599/moor $5,988/yr |
| Top Tier | — | EnterpriseCustom |
| Annual Cost (5-Person Team)* | Contact Sales | $2,388 |
| Hidden Costs |
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|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Comparing the Cost of Ownership
Modash and Dig operate in different financial universes. Modash follows a transparent, flat-rate pricing model that is accessible to mid-market brands.
- Essentials: $299/mo
- Performance: $599/mo
- Enterprise: Custom pricing
For a marketing team of five people, Modash Performance would cost approximately $5,988 per year (when billed annually). This tier is necessary for most serious teams as it unlocks untagged content collection and higher profile limits. You can explore more budget-friendly options in our Modash alternative list.
Dig does not provide public pricing, but as an enterprise-only platform targeting Fortune 500 companies with a $22M Series A, its costs are significantly higher. Entry-level enterprise contracts for tools in this category typically start at $2,000+ per month ($24,000+/year) and often require custom onboarding and training fees. There is no free trial or self-serve option for Dig; you must go through a sales process.
When evaluating value, Modash is better for teams who need to start immediately and manage campaigns. Dig is a strategic investment for enterprise brand safety and market research teams. For a broader look at pricing across the category, visit our compare any two tools page or check all ShortsIntel comparisons for mid-market alternatives.
Who Is Each Product Best For?
Video-first social intelligence platform for brand reputation monitoring, narrative detection, and influencer evaluation across social video
Best For
- Enterprise brands needing deep social video intelligence and monitoring
- Fortune 500 companies in luxury, CPG, and fashion verticals
- Brand safety teams monitoring for deepfakes and disinformation
- Market research teams analyzing video-first consumer narratives
- Organizations requiring reputation intelligence across social video platforms
Not Ideal For
- Small businesses and startups (enterprise-only, no accessible pricing)
- Content creators needing UGC tracking and rights management
- Teams needing text-based social listening across all social platforms
- Companies wanting self-serve onboarding without sales process
- Brands needing public API access or third-party integrations
- Budget-conscious teams without enterprise-level budgets ($2K+/mo)
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose Dig if...
You are a Fortune 500 brand in luxury, CPG, or fashion that needs to monitor brand reputation across millions of social videos. Dig is the right choice for brand safety teams who need to detect disinformation or deepfakes and market researchers who want to understand high-level consumer narratives using LLM-native intelligence. If you are an enterprise team, you may also want to compare this with a Brandwatch alternative for broader text-based listening.
Choose Modash if...
You are a Shopify-based consumer brand running an active influencer program. Modash is ideal for in-house teams managing 10 to 250+ influencers who need a streamlined way to find creators, track their content automatically, and manage a CRM without the complexity of an enterprise intelligence suite. See our Modash alternatives if you need similar features for other ecommerce platforms like WooCommerce.
Neither might be right if...
You are a fast-growing DTC brand that needs to both track UGC and secure usage rights for ad creative. Dig lacks the rights management tools entirely, and Modash's capabilities in this area are limited. Additionally, if you are a smaller brand on a budget, Dig’s enterprise pricing and Modash’s $299/mo entry point might be too steep. In these cases, it’s worth browsing all alternatives to find a tool that fits your specific scale and platform needs (like Twitch or LinkedIn support).
Consider a Third Option
Scale creator marketing with data, not grunt work.
ShortsIntel: The Specialized Alternative for UGC Tracking
If you find that Dig is too focused on enterprise "intelligence" and Modash is too focused on "influencer discovery," ShortsIntel offers a powerful middle ground. While Dig costs thousands and Modash misses roughly 30% of untagged content, ShortsIntel is purpose-built for high-growth brands that live and die by short-form video performance.
ShortsIntel excels where these two competitors fall short: Automated Rights Management. While Dig (1/5) and Modash (2/5) struggle with content licensing, ShortsIntel (5/5) uses a magic-link consent system to help you legally secure UGC for your ad library in seconds. This makes it a superior Modash alternative for teams who need to turn social posts into paid assets.
Furthermore, ShortsIntel provides deep AI content tagging (5/5), analyzing videos frame-by-frame to identify winning trends and formats. At a starting price of just $99/month, it provides the video-first intelligence of Dig at a fraction of the cost. If you're tired of the "grunt work" of manual tracking but don't have an enterprise budget, checking out our ShortsIntel vs Modash head-to-head or browsing all ShortsIntel comparisons will show you why specialized short-form tracking is often the most efficient path for DTC brands.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Dig | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 4/5 | 5/5 |
Brand Mention Detection | 5/5 | 3/5 | 5/5 |
Untagged Content Detection | 4/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 4/5 | 4/5 |
Rights Management | 1/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 2/5 | 4/5 |
AI Content Tagging | 5/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 1/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 | 3/5 |
API Access | 1/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 4/5 | 4/5 |
Customer Support | 3/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026