Dig vs Traackr: Which Is Better? (2026 Comparison)

Comparing the costs of Dig and Traackr is a challenge because neither company publishes transparent pricing on their website. Both operate on an enterprise-only sales model that requires a demo and custom negotiation.

Based on available market data, Dig's pricing typically starts at a minimum of $2,000 per month ($24,000/year). Because it requires brand-specific customization and a dedicated onboarding process, the total cost of ownership (TCO) for a 5-person team can easily exceed $30,000 in the first year when accounting for setup fees and training. If this is outside your budget, you may want to look for a more accessible Dig alternative.

Traackr is even more expensive, positioning itself as a premium enterprise solution. Entry-level tiers for Traackr reportedly start between $17,000 and $25,000 per year. For a 5-person team requiring their 'Professional' or 'Enterprise' tiers, costs typically range from $32,500 to $50,000 annually. Traackr also requires an annual commitment with upfront payment, offering no monthly flexibility. This high barrier to entry makes it difficult for mid-market brands to justify, leading many to search for a Traackr alternative.

When comparing the two, Traackr offers more 'breadth' for your money (CRM, global database, attribution), while Dig offers 'depth' in a very specific niche (AI video analysis). However, for a 5-person team, both tools represent a massive investment that requires a slow, sales-led onboarding process. For teams that need to start tracking content today without a $20k+ commitment, the contrast with flat-rate models is stark.

Choose Dig if...

You are an enterprise or Fortune 500 brand in luxury, CPG, or fashion that needs to monitor brand reputation across social video. It is the best choice if you are specifically worried about deepfakes, disinformation, or complex consumer narratives that text-based tools miss. It is built for brand safety and market research teams who have the budget for a high-end, AI-native intelligence platform. If you're comparing intelligence tools, also see Brandwatch vs Dig.

Choose Traackr if...

You are a global brand managing a large-scale influencer program and need a centralized CRM to handle thousands of relationships. Traackr is ideal for companies that need full-funnel attribution and industry benchmarking to prove the ROI of their creator spend. It is the gold standard for beauty and fashion brands that need to manage programs across multiple countries and languages. Many teams who outgrow basic tools eventually move to Traackr, though some find Collabstr vs Traackr a better starting point for influencer discovery.

Neither might be right if...

You are a mid-market brand, a startup, or an agency that needs to move fast. Both Dig and Traackr have steep learning curves, slow sales processes, and high annual costs. If you need to track user-generated content (UGC), manage usage rights, and build an ad creative library without the enterprise 'bloat,' these tools might be overkill. For teams focused specifically on TikTok and Reels performance without the six-figure price tag, exploring Collabstr vs Dig or similar options is recommended.