Dig vs ViralMoment: Which Is Better? (2026 Comparison)
Dig and ViralMoment are both powerful video-first social listening tools, but they serve different enterprise needs: Dig is built for high-stakes reputation management and narrative detection for Fortune 500 brands, while ViralMoment excels at real-time trendspotting and multimodal content analysis for agencies. For brands specifically focused on UGC tracking and automated rights management, ShortsIntel vs Dig or ShortsIntel vs ViralMoment comparisons reveal a more specialized alternative for performance marketing.
| Feature | Dig | ViralMoment |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 3/5 |
Brand Mention Detection | 5/5 | 5/5 |
Untagged Content Detection | 4/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 5/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 3/5 |
Rights Management | 1/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 4/5 |
AI Content Tagging | 5/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 1/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 2/5 | 3/5 |
API Access | 1/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 3/5 |
Customer Support | 3/5 | 3/5 |
Feature Deep Dive
Deep Video Intelligence: AI Capabilities
Both platforms are pioneers in the shift from text-based social listening to video-first intelligence. Dig utilizes a proprietary LLM stack that is 100x more cost-efficient than off-the-shelf models, enabling 93% accuracy in narrative detection. This makes it a powerhouse for identifying emerging disinformation or deepfakes before they go viral. For more on how it stacks up against traditional tools, see our Brandwatch vs Dig analysis.
ViralMoment, on the other hand, features its multimodal AI engine, 'Clue.' This system reads visual, audio, and text cues simultaneously, offering frame-by-frame analysis that is particularly effective for identifying the specific 'viral triggers' that make a video trend. If you are comparing it to other agency-focused tools, check out Archive vs ViralMoment.
Content Discovery and Brand Monitoring
When it comes to finding brand mentions, Dig holds a slight edge in detecting untagged content (4/5) compared to ViralMoment (2/5). Dig’s platform is designed to trace insights back to their source, providing deep visibility across TikTok, YouTube, and Instagram. This is essential for enterprise risk management, a topic we explore further in our Dig alternatives guide.
ViralMoment excels in sheer volume and real-time speed, tracking over 1 billion videos. Its partnership with Brandwatch allows it to bridge the gap between traditional social listening and modern video trends. However, some users have reported search performance issues, requiring multiple attempts to find specific results. For teams needing a more streamlined workflow, Brandwatch vs ViralMoment offers another perspective.
Creator Management and Rights
A significant gap exists in both platforms regarding creator workflows. Neither Dig nor ViralMoment offers robust creator CRM features or, crucially, rights management. While both provide analytics (3/5), they are primarily 'listening' tools rather than 'activation' tools. Teams specifically looking for creator-centric features may find better value in our Collabstr vs ViralMoment or Archive vs Dig comparisons, as these address the management side of the influencer equation.
| Plan Details | Dig | ViralMoment |
|---|---|---|
| Pricing Model | Custom | Custom |
| Free Tier | ||
| Free Trial | 30 days | |
| Pricing Tiers | ||
| Entry Tier | EnterpriseCustom | Standard$199/mo |
| Mid Tier | — | EnterpriseCustom |
| Annual Cost (5-Person Team)* | Contact Sales | $2,388 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Transparency and Total Cost of Ownership
Neither platform offers public, transparent pricing, which can make initial budgeting difficult for smaller teams. Both operate on a custom, enterprise-first model.
Dig is strictly an enterprise solution. With no free trial or self-serve option, the cost of entry is high, often requiring an enterprise-level budget of $2,000/month or more. For a 5-person marketing team at a Fortune 500 company, the annual investment is likely to exceed $30,000 once custom onboarding and brand-specific AI training are factored in. If this is out of reach, exploring Collabstr vs Dig might provide a more budget-friendly creator-focused path.
ViralMoment offers a slightly more accessible 'Standard' tier, historically cited at $199/month, though current pricing requires a consultation. For a mid-sized agency with 5 users, the costs will likely scale into the low thousands per month to unlock full team collaboration and advanced reporting features. Unlike Dig, ViralMoment does offer a 30-day trial, allowing teams to test the frame-by-frame analysis before committing. For those needing transparent monthly pricing today, our ViralMoment alternative list highlights several self-serve options.
Who Is Each Product Best For?
Video-first social intelligence platform for brand reputation monitoring, narrative detection, and influencer evaluation across social video
Best For
- Enterprise brands needing deep social video intelligence and monitoring
- Fortune 500 companies in luxury, CPG, and fashion verticals
- Brand safety teams monitoring for deepfakes and disinformation
- Market research teams analyzing video-first consumer narratives
- Organizations requiring reputation intelligence across social video platforms
Not Ideal For
- Small businesses and startups (enterprise-only, no accessible pricing)
- Content creators needing UGC tracking and rights management
- Teams needing text-based social listening across all social platforms
- Companies wanting self-serve onboarding without sales process
- Brands needing public API access or third-party integrations
- Budget-conscious teams without enterprise-level budgets ($2K+/mo)
AI-powered video intelligence platform for real-time trendspotting, brand monitoring, and creator discovery across short-form video
Best For
- Enterprise brands needing AI-powered video content analysis
- Agencies tracking video trends across TikTok, YouTube, and Instagram
- Marketing teams wanting real-time trendspotting and viral content detection
- Brands needing video-specific brand mention monitoring beyond text
- Teams requiring competitor video benchmarking and share-of-voice analysis
Not Ideal For
- Brands needing UGC rights management and content licensing
- Teams tracking untagged creator content for influencer campaigns
- Small businesses with limited budgets needing transparent pricing
- Companies requiring text-based social listening beyond video
- Teams wanting all-in-one social media management and publishing
- Brands needing broad platform coverage beyond TikTok/YouTube/Instagram
Choosing the Right Tool for Your Strategy
Choose Dig if:
- You are a Fortune 500 brand in luxury, CPG, or tech requiring high-accuracy reputation monitoring.
- You need to detect and manage narratives, disinformation, or deepfakes across social video.
- You have the budget for a high-touch, enterprise sales and onboarding process.
- You require a Dig alternative that provides deep traceability and LLM-native insights.
Choose ViralMoment if:
- You are an agency or digital marketing team that lives and breathes short-form video trends.
- You need 'frame-by-frame' multimodal analysis to understand exactly why content is going viral.
- You already use Brandwatch and want a compatible video intelligence partner.
- You are looking for a ViralMoment alternative that focuses heavily on real-time trendspotting and creator discovery.
Neither might be right if:
- You are a small business or startup needing an affordable, self-serve solution.
- You need to manage usage rights and content licensing for the UGC you discover.
- You require a tool that covers text-heavy platforms like X/Twitter or LinkedIn alongside video platforms. For these use cases, browsing our all alternatives directory is recommended.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Dig and ViralMoment are excellent for broad social intelligence and trend monitoring, many brands find they need a tool that bridges the gap between 'listening' and 'action.' This is where ShortsIntel comes in as a specialized alternative.
Unlike Dig or ViralMoment, which are primarily analytical, ShortsIntel is purpose-built for the UGC lifecycle. It focuses on the three major short-form platforms—TikTok, Reels, and YouTube Shorts—and claims to find 30% more brand mentions by successfully detecting untagged creator content.
What truly sets it apart is the built-in Automated Rights Management. While Dig and ViralMoment leave you to manually request permissions from creators, ShortsIntel provides a 'magic-link' consent system and full audit trails. This makes it the ideal choice for DTC/B2C brands that want to turn discovered UGC into paid ad creatives immediately.
If you find Dig too expensive or ViralMoment's search too slow, you can see a direct head-to-head in our ShortsIntel vs Dig and ShortsIntel vs ViralMoment guides. For those currently using other popular platforms, comparing ShortsIntel vs Archive might also reveal the efficiency gains your team needs.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Dig | ViralMoment | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 3/5 | 5/5 |
Brand Mention Detection | 5/5 | 5/5 | 5/5 |
Untagged Content Detection | 4/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 5/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 3/5 | 4/5 |
Rights Management | 1/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 4/5 | 4/5 |
AI Content Tagging | 5/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 1/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 2/5 | 3/5 | 3/5 |
API Access | 1/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026