InfluencerMarketing.ai vs Influencity: Which Is Better? (2026 Comparison)
InfluencerMarketing.ai is a premium enterprise-grade platform best for large agencies needing a massive 400M+ creator database and ROI attribution, whereas Influencity is a more accessible mid-market solution for brands seeking affordable all-in-one automation. If you need specialized tracking for short-form video content, you might also consider ShortsIntel vs Influencity or explore other InfluencerMarketing.ai alternatives.
| Feature | InfluencerMarketing.ai | Influencity |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 3/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 2/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 5/5 | 4/5 |
Rights Management | 3/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 3/5 | 3/5 |
AI Content Tagging | 4/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 5/5 | 4/5 |
Integrations | 4/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 |
API Access | 4/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 3/5 | 3/5 |
Customer Support | 3/5 | 2/5 |
Feature Deep Dive
Content Discovery and Database Quality
InfluencerMarketing.ai leads the market with an expansive database of over 400 million influencers. Its AI-powered discovery engine is designed for high-precision searches, offering audience quality scoring and sentiment analysis that outclasses most competitors. In contrast, Influencity offers a respectable database of 200 million profiles. While Influencity’s search is functional, many users report repetitive results and data accuracy issues, making it a better fit for mid-sized brands rather than global enterprises. For teams focused purely on discovering brand mentions, ShortsIntel vs InfluencerMarketing.ai highlights how specialized tools often outperform these broad databases in finding untagged content.
Campaign Management and Workflow
Both platforms provide robust end-to-end campaign management. InfluencerMarketing.ai utilizes a pipeline-based workflow and AI-generated briefs to streamline communication. It also excels in ROI tracking through Shopify and GA4 integrations. Influencity focuses on multi-platform support (including Twitter/X) and includes social media management features like content calendars and inbox management. However, Influencity has been criticized for slow loading times and technical bugs that can disrupt active workflows. If you find these platforms too complex, you may want to look into an Archive alternative or an Hypefy alternative for simpler content management.
Analytics and Reporting
In terms of reporting, InfluencerMarketing.ai provides white-label dashboards that are ideal for agencies presenting to clients. Its unique link/code tracking allows brands to see direct revenue attribution. Influencity offers detailed performance metrics and global payment support in 143 currencies, which is a major win for international teams. However, some users have noted that Influencity’s demographics and engagement data can be unreliable. For those comparing reporting depth, a look at Critical Mention vs Influencity might provide further context on specialized reporting needs.
Rights Management and Content Analysis
While both platforms allow for creator collaboration, they are relatively limited in automated usage rights management. InfluencerMarketing.ai (3/5) offers more structured creator payments, while Influencity (2/5) focuses more on the discovery aspect. Neither platform provides the frame-by-frame AI video analysis found in newer social listening tools. Teams specifically needing to manage UGC rights at scale often prefer to compare any two tools to see which offers the most modern legal automation features, or specifically check out ShortsIntel vs Influencity for video-centric workflows.
| Plan Details | InfluencerMarketing.ai | Influencity |
|---|---|---|
| Pricing Model | Flat Rate | Flat Rate |
| Free Tier | ||
| Free Trial | 7 days | |
| Pricing Tiers | ||
| Entry Tier | Starter$959/mo | Basic$168/moor $1,344/yr |
| Mid Tier | ProfessionalCustom | Professional$398/moor $3,180/yr |
| Top Tier | EnterpriseCustom | Business$698/moor $5,580/yr |
| Annual Cost (5-Person Team)* | $11,508 | $1,344 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing gap between these two platforms is significant. InfluencerMarketing.ai is strictly an enterprise-level investment, with its Starter tier beginning at $959/month. There is no free trial, and many advanced features like API access or managed services require custom pricing or additional fees. For a team of five users, the annual cost of InfluencerMarketing.ai would likely exceed $11,500, not including add-ons.
Influencity is much more budget-friendly for growing teams. Their Basic plan starts at $168/month, with the Business tier at $698/month. For a 5-person team, Influencity’s Business plan (roughly $8,376 annually if paid monthly) offers a more accessible entry point. However, users should be aware of Influencity’s strict 'no refund' policy, which has led to complaints. If you are sensitive to pricing transparency, you might find a better fit by browsing Influencity alternatives or checking the InfluencerMarketing.ai alternative list for more flexible billing models. You can also browse all alternatives to find platforms with transparent, month-to-month pricing.
Who Is Each Product Best For?
AI-powered influencer discovery, campaign management, and ROI tracking for brands and agencies
Best For
- Global agencies running multi-market campaigns
- Brands needing massive influencer database
- Teams requiring AI-powered discovery
- Companies wanting ROI attribution tracking
- Agencies needing white-label reporting
- E-commerce brands with Shopify integration
Not Ideal For
- Small businesses on tight budgets
- Teams needing simple, easy-to-learn tools
- Companies wanting transparent upfront pricing
- Brands requiring extensive customer support
- Startups testing influencer marketing
AI-powered influencer marketing platform for discovery, campaign management, and performance analytics
Best For
- Mid-sized brands starting with influencer marketing
- Agencies needing multi-platform coverage
- Companies wanting AI-powered discovery
- Brands needing global payment support
- Teams seeking affordable all-in-one platform
Not Ideal For
- Enterprise teams needing premium support
- Brands requiring highly accurate data
- Users who may need refunds
- Teams needing extensive customization
- Companies sensitive to data accuracy
Choose InfluencerMarketing.ai if...
You are a global agency or a large e-commerce brand that requires a massive 400M+ creator database and deep Shopify integration. It is the right choice for teams that prioritize AI-driven discovery and white-label reporting for high-stakes client work. If you need enterprise-level ROI tracking and have the budget for a premium tool, this is your best bet. You can see how it stacks up against other high-end tools in the Critical Mention vs InfluencerMarketing.ai guide.
Choose Influencity if...
You are a mid-market brand or agency that needs an all-in-one influencer platform without the $1,000/month starting price. It is ideal for teams running international campaigns that require payments in multiple currencies and multi-platform coverage (including Twitter/X). If you are looking for a Influencity alternative that offers a trial period to test the waters, Influencity's 7-day trial is a helpful starting point.
Neither might be right if...
You are specifically focused on short-form video content (TikTok, Reels, Shorts) and find that broad influencer databases miss too much untagged content. If you need 24/7 monitoring of your brand mentions across video platforms without a steep learning curve, you may want to explore ShortsIntel vs InfluencerMarketing.ai to see a more specialized approach to UGC tracking.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While InfluencerMarketing.ai and Influencity are powerful all-in-one platforms, they often suffer from 'database bloat'—providing millions of profiles but failing to track the organic content actually being created about your brand right now. This is where ShortsIntel offers a different perspective.
ShortsIntel is a specialized video social listening tool designed specifically for the 'TikTok-first' marketing era. While the major players focus on discovery from a static database, ShortsIntel focuses on the content itself. It detects up to 30% more brand mentions than traditional tools by identifying untagged videos where a creator might have forgotten to tag your brand or use a specific hashtag.
Key reasons to consider ShortsIntel include:
- AI Video Analysis: Unlike general tools, ShortsIntel analyzes video frames for visual elements and trends.
- Rights Management: It features a magic-link consent system for automated usage rights, which is often a manual headache in Influencity.
- Affordability: Starting at just $99/month, it provides a much lower barrier to entry than InfluencerMarketing.ai.
If your goal is to build an ad creative library from UGC rather than just managing influencer contracts, compare ShortsIntel vs Brandwatch or ShortsIntel vs Archive. You can also view all ShortsIntel comparisons to see how it fills the gaps left by traditional influencer marketing suites.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | InfluencerMarketing.ai | Influencity | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 3/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 5/5 | 4/5 | 4/5 |
Rights Management | 3/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 3/5 | 3/5 | 4/5 |
AI Content Tagging | 4/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 5/5 | 4/5 | 4/5 |
Integrations | 4/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 | 3/5 |
API Access | 4/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 3/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 2/5 | 4/5 |
Frequently Asked Questions
Ready to try ShortsIntel?
Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026