Influencity vs Modash: Which Is Better? (2026 Comparison)
Influencity is best for agencies and mid-market brands requiring global payment support and multi-platform coverage (including X and Twitter), while Modash is the superior choice for Shopify-based ecommerce brands needing a streamlined 'discover-to-pay' workflow. For those prioritizing deep UGC tracking and rights management, exploring Influencity alternatives or Modash alternatives is highly recommended.
| Feature | Influencity | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 4/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 2/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 4/5 |
Rights Management | 2/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 3/5 | 2/5 |
AI Content Tagging | 4/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 4/5 | 3/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 |
API Access | 3/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 3/5 | 4/5 |
Customer Support | 2/5 | 4/5 |
Feature Deep Dive
Database Size and Discovery Capabilities
When it comes to pure scale, Modash holds a significant lead. With a claimed database of over 350 million profiles across Instagram, TikTok, and YouTube, it outpaces Influencity’s 200 million. Modash also offers a more intuitive 'lookalike' discovery tool and built-in fake follower detection that many users find more reliable than Influencity’s demographic data. However, Influencity offers broader platform support, including Twitter (X), which Modash currently lacks. If you are comparing ShortsIntel vs Influencity, you'll find that while Influencity has more platforms, its data accuracy is often cited as a weakness by users.
Campaign Management and Workflow
Influencity positions itself as an end-to-end automation platform. It excels in campaign management with a robust social media inbox and content calendar features. It is particularly strong for global teams, supporting payments in 143 currencies across 180 countries. Modash, conversely, focuses on the ecommerce workflow. Its Shopify integration is best-in-class, allowing brands to track affiliate revenue and promo codes directly within the platform. If you are looking at Archive vs Modash, you'll notice Modash’s workflow is more geared toward in-house teams managing 10-250 influencers, whereas Influencity caters more to the agency structure.
Content Tracking and Analytics
Both platforms offer high-quality analytics (rated 4/5), but they differ in how they handle content collection. Modash provides automatic Story collection without requiring the creator to sign up for a third-party app—a massive win for efficiency. Influencity offers detailed performance metrics and e-commerce seeding integrations with Shopify. However, both struggle with 'untagged' content detection. Influencity scores a 2/5 and Modash a 3/5 in this category. For brands that need to find every brand mention, even those without a tag, checking ShortsIntel vs Modash reveals a significant gap in specialized video listening capabilities.
User Experience and Reliability
Modash is generally praised for its clean, user-friendly interface and transparent pricing. Influencity, while powerful, has faced criticism for slow loading times, technical bugs, and a strict 'no refund' policy that has frustrated some users. When evaluating Archive vs Influencity, the reliability of the technical infrastructure is often a deciding factor for high-growth brands. Influencity’s long maintenance windows can sometimes interrupt active campaign tracking, whereas Modash maintains a more consistent uptime.
| Plan Details | Influencity | Modash |
|---|---|---|
| Pricing Model | Flat Rate | Flat Rate |
| Free Tier | ||
| Free Trial | 7 days | 14 days |
| Pricing Tiers | ||
| Entry Tier | Basic$168/moor $1,344/yr | Essentials$299/moor $2,388/yr |
| Mid Tier | Professional$398/moor $3,180/yr | Performance$599/moor $5,988/yr |
| Top Tier | Business$698/moor $5,580/yr | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $1,344 | $2,388 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Influencity Pricing
Influencity operates on a flat-rate SaaS model starting at $168/month for their Basic tier. For a team of five people, you would likely need the Business tier at $698/month to accommodate the necessary scale and user seats. Annually, this totals $8,376. A major point of contention in Influencity alternative discussions is their strict billing; there is no refund policy, and users have reported confusion regarding currency (USD vs. EUR).
Modash Pricing
Modash starts at $99/month for Essentials, but most growing brands will require the Performance tier at $599/month to access untagged content collection and higher profile unlock limits. For a 5-person team, the Performance tier would cost $7,188 per year if paid monthly, or $5,988 if billed annually. While the base price is higher than Influencity, the transparency and lack of hidden 'scam-like' billing issues often make it the better value for mid-market brands.
Value Comparison
Modash offers better value for Shopify brands due to its affiliate tracking and automatic story collection. Influencity offers a more affordable entry point for very small teams but can become expensive and risky due to the lack of refunds. If these price points feel steep for your specific needs, you might want to look into a more specialized Modash alternative that focuses on specific content types rather than the entire influencer database.
Who Is Each Product Best For?
AI-powered influencer marketing platform for discovery, campaign management, and performance analytics
Best For
- Mid-sized brands starting with influencer marketing
- Agencies needing multi-platform coverage
- Companies wanting AI-powered discovery
- Brands needing global payment support
- Teams seeking affordable all-in-one platform
Not Ideal For
- Enterprise teams needing premium support
- Brands requiring highly accurate data
- Users who may need refunds
- Teams needing extensive customization
- Companies sensitive to data accuracy
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose Influencity if...
- You are an agency managing multiple clients across diverse platforms like Twitter (X) and Instagram.
- You need to pay creators in dozens of different local currencies across the globe.
- You want an all-in-one social media management tool that includes inbox management and content calendars. If you need a broader perspective, see our Critical Mention vs Influencity guide.
Choose Modash if...
- You are a consumer brand running on Shopify and want to track ROI from influencer promo codes.
- You need a massive database (350M+) and want to detect fake followers before signing a contract.
- You prioritize automatic Instagram Story collection without forcing creators to authenticate their accounts. Many teams comparing Critical Mention vs Modash choose Modash for this specific ease of use.
Neither might be right if...
- You are primarily focused on tracking user-generated content (UGC) and short-form video (TikTok/Reels/Shorts) rather than just 'influencer' posts.
- You need to detect 'untagged' brand mentions in video audio or visual elements with high accuracy.
- You require a streamlined way to manage content usage rights with 'magic links' for creator consent.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Influencity and Modash are powerful 'everything' platforms for influencer marketing, they often leave a gap for brands specifically focused on the explosion of short-form video. This is where ShortsIntel enters the conversation as a specialized alternative.
Why Consider ShortsIntel?
Unlike generalist tools, ShortsIntel is purpose-built for TikTok, Instagram Reels, and YouTube Shorts. While Modash and Influencity struggle to find content that doesn't explicitly tag your brand, ShortsIntel detects up to 30% more content by using AI to analyze video frames, audio, and captions for untagged mentions. This makes it a superior choice for brands running high-volume UGC campaigns where creators often forget to include the '@' mention.
Unique Features vs the Giants
- Automated Rights Management: While both Influencity and Modash score low (2/5) on rights management, ShortsIntel (5/5) offers a magic-link consent system that creates a clear audit trail for usage rights.
- AI Content Tagging: ShortsIntel categorizes videos by visual elements and trends frame-by-frame, providing insights that general database tools miss.
- Affordability: Starting at just $99/month, it is significantly more accessible than Modash’s $299 entry point.
If you find that Influencity’s data is too inaccurate or Modash’s Shopify-centric focus doesn't fit your multi-channel UGC strategy, ShortsIntel vs Brandwatch or ShortsIntel vs Archive might show you a more modern path forward. You can browse all alternatives or see how we stack up in all ShortsIntel comparisons to find the perfect fit for your 2026 marketing stack.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Influencity | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 4/5 | 4/5 |
Rights Management | 2/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 3/5 | 2/5 | 4/5 |
AI Content Tagging | 4/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 4/5 | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 | 3/5 |
API Access | 3/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 3/5 | 4/5 | 4/5 |
Customer Support | 2/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026