Influencity vs Plot: Which Is Better? (2026 Comparison)

Influencity Pricing: The Flat-Rate Model

Influencity uses a traditional flat-rate SaaS model. Their entry-level 'Basic' plan starts at $168/mo ($1,344 annually), while the 'Business' tier reaches $698/mo. For a team of five people, Influencity is relatively cost-effective because its pricing tiers are generally feature-based rather than seat-based. However, users should be aware of their strict no-refund policy, which has been a point of contention in many reviews. If you are an agency managing multiple clients, the Business plan at roughly $8,376 per year is the most likely requirement to access full campaign management features.

Plot Pricing: The Per-Seat and Gated-AI Model

Plot offers a 'Basic' plan at an affordable $15/mo per seat ($108 annually). For a 5-person team, this would only cost $75/mo, making it significantly cheaper than Influencity for basic workflow management. However, there is a catch: Plot's core differentiator—AI Video Social Listening—is locked behind the Enterprise tier. This tier requires custom pricing and a sales consultation, likely pushing the cost into the thousands of dollars annually. For teams that only need a content calendar, Plot is a steal, but for those who actually want the AI features, the price jump is steep. You can compare this structure to others in our ShortsIntel vs Plot analysis.

Total Cost of Ownership Comparison

For a mid-sized team of 5 users wanting AI capabilities:

• Influencity: ~$2,000 to $8,000 per year depending on the database depth required.
• Plot: Likely $10,000+ per year for the Enterprise tier to access the AI social listening features.

Influencity offers more transparency in its mid-tier pricing, while Plot's value is centered on its low-cost entry for non-AI tools. If you find Influencity's entry price too high, looking for an Influencity alternative with a more modular pricing structure may be beneficial. For teams that want AI without the Enterprise price tag, a ShortsIntel vs Brandwatch comparison might offer more clarity on market rates for social listening.

Choose Influencity if...

You are a mid-market brand or agency that needs a massive search engine to discover new influencers. If you require end-to-end campaign management—including global payments in various currencies and detailed performance reporting—Influencity is the better choice. It is ideal for teams that prioritize influencer discovery over social listening. If you've previously used legacy tools and found them lacking, you might also compare Archive vs Influencity to see how Influencity's database holds up.

Choose Plot if...

You are a social media manager at a CPG or fashion brand who prioritizes short-form video content. Plot is best if your workflow is mobile-heavy and you need a tool that helps you organize 'creative juice' and inspiration while monitoring brand mentions in TikToks and Reels. It is the right choice for teams who value modern UX and are willing to pay for Enterprise-grade AI to find untagged content. For those looking for similar modern features, exploring Plot alternatives is a good next step.

Neither might be right if...

You need highly accurate data for UGC campaigns and automated rights management at a mid-range price. Influencity is often criticized for demographic data inaccuracies, and Plot lacks rights management entirely. If you are a DTC brand that needs to track 100% of your creator content—including untagged videos—and need a 'magic link' system to legally clear that content for ads, neither tool is perfectly specialized for that workflow. In this case, comparing ShortsIntel vs Influencity or searching for a CreatorIQ alternative might lead you to a more focused solution.