Dig vs Influencity: Which Is Better? (2026 Comparison)
Dig is a high-end enterprise platform focused on deep video-first social intelligence and reputation management, while Influencity is a mid-market influencer marketing suite designed for discovery and campaign automation. Choose Dig for advanced narrative detection or Dig alternatives for similar enterprise depth, and look toward Influencity alternatives if you need a more flexible influencer database and outreach tool.
| Feature | Dig | Influencity |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 3/5 |
Brand Mention Detection | 5/5 | 3/5 |
Untagged Content Detection | 4/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 4/5 |
Rights Management | 1/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 3/5 |
AI Content Tagging | 5/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 4/5 |
Integrations | 1/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 |
API Access | 1/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 3/5 |
Customer Support | 3/5 | 2/5 |
Feature Deep Dive
Feature Breakdown: Video Intelligence vs. Influencer Management
When comparing Dig and Influencity, the fundamental difference lies in their DNA: Dig is a social listening tool built for the video-first era, while Influencity is an influencer marketing platform designed for campaign workflows. Dig (founded in 2021) leverages proprietary LLMs to understand the nuance of video content, making it highly effective at brand mention detection (5/5) and untagged content detection (4/5). In contrast, Influencity (founded in 2014) focuses on the creator economy, offering a massive database of 200M+ profiles for search and analysis.
Content Discovery and Brand Monitoring
Dig excels in social video intelligence. It doesn't just look for keywords; it uses AI to analyze narratives, themes, and even deepfakes across TikTok, YouTube, and Reels. This makes it a 5/5 for brand mention detection. If you are comparing Brandwatch vs Dig, you'll notice Dig's video-first approach is much more specialized for modern visual social media. Influencity provides decent discovery (3/5), but its strength lies in finding influencers rather than deep-diving into the visual content they produce. It often struggles with untagged content (2/5), which can leave significant gaps in your data.
Creator Analytics and Campaign Management
Influencity is the clear winner for campaign logistics. It offers a 4/5 for creator analytics and 4/5 for reporting dashboards, providing a comprehensive end-to-end workflow from discovery to payment. It supports global payments across 180 countries and includes e-commerce integrations with platforms like Shopify. Dig, however, is not a CRM. It provides influencer intelligence (3/5) to help brands evaluate who is talking about them, but it lacks the outreach tools, content licensing features, or rights management found in platforms like Collabstr vs Influencity.
Intelligence and AI Capabilities
Dig’s proprietary LLM stack gives it an edge in sophisticated analysis. It can cluster thousands of videos into emerging narratives, helping Fortune 500 brands identify reputational risks before they go viral. For teams focused on competitive intelligence, Dig (4/5) provides full source traceability for all insights. Influencity uses AI for its search and audience demographic reports, which is solid (4/5), but some users have reported data accuracy issues, noting that reports can be off by significant margins. If data precision is your top priority, you might find the head-to-head ShortsIntel vs Influencity comparison highlights a more modern approach to data accuracy.
Platform Usability and Integration
Influencity offers a more accessible entry point with a 3/5 for ease of use and a 7-day trial. It provides native integrations (3/5) and API access for standard marketing stacks. Dig is an enterprise-only solution (2/5 for ease of use) that requires custom onboarding and brand-specific customization. It lacks public API documentation and is generally not suitable for teams looking for a self-serve, plug-and-play solution. For a detailed look at how these compare to other market leaders, see our Archive vs Dig analysis.
| Plan Details | Dig | Influencity |
|---|---|---|
| Pricing Model | Custom | Flat Rate |
| Free Tier | ||
| Free Trial | 7 days | |
| Pricing Tiers | ||
| Entry Tier | EnterpriseCustom | Basic$168/moor $1,344/yr |
| Mid Tier | — | Professional$398/moor $3,180/yr |
| Top Tier | — | Business$698/moor $5,580/yr |
| Annual Cost (5-Person Team)* | Contact Sales | $1,344 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Pricing Comparison: Enterprise Customization vs. Mid-Market Tiers
The pricing models for Dig and Influencity are vastly different, targeting two distinct budget categories. Influencity operates on a transparent, flat-rate SaaS model, while Dig is entirely custom-priced for the enterprise market.
Influencity Pricing Tiers:
- Basic: $168/mo (Standard discovery features)
- Professional: $398/mo (Adds deeper analytics)
- Business: $698/mo (Full suite with campaign management)
Dig Pricing: Dig does not publish its pricing. It is a high-touch enterprise sales process that requires a demo. Estimates suggest enterprise contracts start at $2,000+/month, depending on the volume of video analysis and brand customization required. There is no free tier or free trial available, making it a high-commitment choice for most marketing teams. For those looking for more transparent options, you might compare any two tools in our database to find a better price-to-feature fit.
Total Cost of Ownership (TCO) for a 5-Person Team: For a team of five people, Influencity would likely require the Business Tier ($698/mo), totaling $8,376 annually. This provides a full campaign management suite and multi-user access.
In contrast, a 5-person team at a Fortune 500 brand using Dig would be looking at a custom enterprise contract. Given its $22M funding and positioning for CPG and Luxury brands, an annual contract could easily exceed $30,000 to $50,000, especially when including the required onboarding and training. Dig's lack of a public API or self-serve option means you are also investing in a long-term relationship with their support and engineering teams. If these prices are out of reach, check out our Influencity alternative list for more affordable solutions.
Who Is Each Product Best For?
Video-first social intelligence platform for brand reputation monitoring, narrative detection, and influencer evaluation across social video
Best For
- Enterprise brands needing deep social video intelligence and monitoring
- Fortune 500 companies in luxury, CPG, and fashion verticals
- Brand safety teams monitoring for deepfakes and disinformation
- Market research teams analyzing video-first consumer narratives
- Organizations requiring reputation intelligence across social video platforms
Not Ideal For
- Small businesses and startups (enterprise-only, no accessible pricing)
- Content creators needing UGC tracking and rights management
- Teams needing text-based social listening across all social platforms
- Companies wanting self-serve onboarding without sales process
- Brands needing public API access or third-party integrations
- Budget-conscious teams without enterprise-level budgets ($2K+/mo)
AI-powered influencer marketing platform for discovery, campaign management, and performance analytics
Best For
- Mid-sized brands starting with influencer marketing
- Agencies needing multi-platform coverage
- Companies wanting AI-powered discovery
- Brands needing global payment support
- Teams seeking affordable all-in-one platform
Not Ideal For
- Enterprise teams needing premium support
- Brands requiring highly accurate data
- Users who may need refunds
- Teams needing extensive customization
- Companies sensitive to data accuracy
Choosing the Right Tool for Your Strategy
Choose Dig if...
You are a Fortune 500 brand or a high-end agency in the luxury, CPG, or fashion sectors. Dig is built for teams that prioritize brand safety, narrative detection, and deep video-first intelligence. If your primary goal is monitoring for disinformation, deepfakes, or emerging consumer trends across thousands of untagged TikToks and Reels, Dig is the superior choice. It is also the right fit for organizations that require LLM-native analysis to understand natural language briefs rather than simple Boolean matching. See how it stacks up against other high-end tools in our Brandwatch vs Dig guide.
Choose Influencity if...
You are a mid-sized brand or agency that needs an all-in-one influencer marketing workflow. If you need to search a massive database of 200 million profiles, manage campaign outreach, and handle global creator payments, Influencity provides the necessary tools at a more accessible price point. It’s ideal for teams who want a self-serve platform with a 7-day trial to test the waters before committing to an annual plan. For more on this, check out our Influencity alternative page.
Neither might be right if...
You are a fast-moving DTC brand that needs to track User-Generated Content (UGC) specifically for ad repurposing. Dig is too focused on high-level intelligence (and too expensive), while Influencity often misses the very content that makes UGC campaigns successful—untagged mentions and video-level trends. Furthermore, if you require a robust, automated way to manage content usage rights with a magic-link system, both platforms may leave you wanting. In these cases, you should browse all alternatives to find a tool more aligned with UGC operations.
Consider a Third Option
Scale creator marketing with data, not grunt work.
A Better Middle Ground: ShortsIntel for UGC & Short-Form Video
While Dig offers incredible intelligence and Influencity provides a broad database, many modern brands find themselves stuck in the middle. They need the deep video tracking capabilities of Dig but the accessibility and price point of a tool like Influencity. This is where ShortsIntel enters the conversation as a specialized third option.
ShortsIntel is purpose-built for the short-form video era (TikTok, Reels, and YouTube Shorts). Unlike Influencity, which relies on platform APIs that often miss untagged content, ShortsIntel claims 30% more coverage by detecting brand mentions and visual elements that creators often forget to tag.
How ShortsIntel Compares:
- Pricing: Starting at $99/month, it is more affordable than Influencity’s basic tier and significantly more accessible than Dig’s enterprise-only pricing. See the full ShortsIntel vs Dig comparison for details.
- Rights Management: One of the biggest weaknesses of both Dig and Influencity is the lack of automated rights management. ShortsIntel includes a "magic-link" consent system, allowing you to secure usage rights for UGC with a single click—essential for brands wanting to turn organic content into paid ads.
- Visual Intelligence: While Dig uses LLMs for narrative clustering, ShortsIntel uses AI content tagging to analyze videos frame-by-frame. This helps you identify which specific formats or visual elements are driving ROI. You can read more about this in our ShortsIntel vs Influencity breakdown.
ShortsIntel is the ideal choice for DTC and B2C brands that are "drowning in content but starving for insights." It bridges the gap between high-level social listening and influencer management by focusing on the content itself. If you've looked at Archive vs Influencity and felt something was missing, ShortsIntel’s focus on short-form video and automated rights might be the answer. For more options, explore all our ShortsIntel comparisons.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Dig | Influencity | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 3/5 | 5/5 |
Brand Mention Detection | 5/5 | 3/5 | 5/5 |
Untagged Content Detection | 4/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 4/5 | 4/5 |
Rights Management | 1/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 3/5 | 4/5 |
AI Content Tagging | 5/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 4/5 | 4/5 |
Integrations | 1/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 | 3/5 |
API Access | 1/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 2/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026