Brandwatch vs Influencity: Which Is Better? (2026 Comparison)

The pricing structures of Brandwatch and Influencity represent two different ends of the market. Influencity uses a transparent flat-rate model, starting at $168/mo for the Basic tier and moving up to $698/mo for the Business tier. This makes it highly accessible for mid-market brands. Conversely, Brandwatch is primarily custom-priced and targets the enterprise. While their base tier starts around $800/mo, most organizations end up in the 'Pro' ($1,200/mo) or 'Enterprise' ($3,000+/mo) categories.

For a 5-person team, the cost disparity is significant. Influencity’s Business tier ($698/mo) covers most needs for a mid-sized team, totaling roughly $8,376 annually. For that same 5-person team at Brandwatch, you would likely need the Pro plan plus additional seats. Given that Brandwatch charges roughly $2,500/mo for 10 users, a 5-user setup could easily exceed $1,500/mo. When you add in Brandwatch’s standard 12-month contracts and implementation fees (ranging from $5,000 to $20,000), the first-year cost for Brandwatch can easily exceed $25,000—nearly three times the cost of Influencity.

Before committing to these high-ticket contracts, it is wise to compare any two tools in this price bracket to ensure you aren't paying for enterprise features you won't use. If you find these prices prohibitive, viewing the Influencity alternative list can help you find more budget-friendly options that don't sacrifice core discovery features.

Choose Brandwatch if...

You are an enterprise brand or a large agency that requires deep consumer intelligence and a 'source of truth' for historical data. Brandwatch is the gold standard for market researchers who need to analyze sentiment trends dating back to 2010 or companies that need a unified suite for social listening, publishing, and engagement. If you have the budget for a 12-month contract and the staff to handle a steep learning curve, Brandwatch's data depth is unmatched. Check out more ShortsIntel vs Brandwatch details to see how it handles enterprise scaling.

Choose Influencity if...

You are a mid-market brand focused primarily on influencer marketing discovery and campaign execution. It is ideal for teams that need to find creators across 180 countries and manage global payments in 143 currencies. If you want an AI-powered database of 200M+ profiles without the enterprise price tag of Brandwatch, Influencity is a strong contender. You can browse all alternatives if you need a specific e-commerce integration that Influencity might lack.

Neither might be right if...

You are specifically focused on short-form video (TikTok, Reels, Shorts) and UGC tracking. Both Brandwatch and Influencity struggle to find 'untagged' content—videos where a creator mentions your brand but doesn't use a @tag or specific hashtag. Additionally, if you need a flexible month-to-month contract or a tool that specializes in rights management for repurposing UGC as ads, both of these platforms may feel too broad or too rigid for your specific workflow. In those cases, looking at a more specialized Influencity alternative or a Brandwatch alternative focused on video listening is recommended.