Dig vs Hypefy: Which Is Better? (2026 Comparison)

The pricing structures of Dig and Hypefy could not be more different, catering to entirely different financial models.

Dig: The Enterprise Model

Dig operates on a custom pricing model with no public tiers, no free trial, and no self-serve onboarding. It is positioned strictly for the Fortune 500. Entry-level enterprise contracts in this category typically start at $2,000/month and can scale significantly based on the number of brands or modules (reputation, product, influencer) required. For a team of five people, you can expect an annual commitment well into the mid-five figures. This cost reflects the high-touch onboarding and custom AI training required. If this budget is out of reach, you may want to compare any two tools in our database to find a more accessible price point.

Hypefy: The Usage-Based Model

Hypefy offers a refreshing no-subscription model. You only pay per campaign. While they don't disclose the exact percentage fee, it typically functions like a digital agency, taking a cut of the total campaign spend (estimated between 20-30%).

Total Cost of Ownership (TCO) Comparison

• For a team running 4 seasonal campaigns a year ($50k total spend): Hypefy is likely the winner, with no recurring overhead and an estimated $10k-$15k in platform fees.
• For a team requiring 24/7 brand safety monitoring and narrative intelligence: Dig is the only option of the two, even if the annual cost hits $30k+, because Hypefy’s model doesn't support constant monitoring without active campaigns.

If neither the high-cost enterprise model of Dig nor the percentage-based uncertainty of Hypefy appeals to your team, you can browse all alternatives to find flat-rate SaaS options that provide more predictable monthly budgeting.

Choose Dig if...

You are an enterprise brand in the luxury, CPG, or fashion space that needs to protect its reputation. Dig is essential for brand safety teams who need to detect deepfakes, disinformation, or negative narrative shifts across TikTok and Reels. It is the right choice if you have an enterprise-level budget and require deep, LLM-native insights that off-the-shelf tools miss. You should prioritize Dig if you need to monitor competitors at scale and want 93% accuracy in video content analysis. For more details on its competitors, see the Dig alternatives list.

Choose Hypefy if...

You are a B2C brand that wants a hands-off approach to influencer marketing without being locked into an expensive monthly subscription. It is ideal for teams running quarterly or seasonal campaigns who want to save time on manual creator discovery and payment processing. Hypefy is perfect for companies expanding into international markets who need a platform that handles global payments and bot detection automatically. If you are specifically looking for a campaign-first tool, read our Hypefy alternative analysis.

Neither might be right if...

You are a mid-market brand or a high-growth startup that needs to track User-Generated Content (UGC) constantly, but can't justify a $2,000/month enterprise listening tool. If you need to track YouTube Shorts (which Hypefy lacks) or if you want to actually own the rights to the content you discover (which Dig lacks), you may find both platforms restrictive. Many teams in this position benefit from looking at all ShortsIntel comparisons to see how modern, video-specific tools offer a middle ground.