Dig vs MightyScout: Which Is Better? (2026 Comparison)
Dig is an enterprise-grade social video intelligence platform designed for brand reputation and narrative tracking, while MightyScout is a user-friendly influencer management tool for SMBs scaling UGC campaigns. Choose Dig for deep AI-powered video analysis or MightyScout for affordable creator tracking; for those needing a middle ground with superior short-form discovery, see our ShortsIntel vs Dig and ShortsIntel vs MightyScout comparisons.
| Feature | Dig | MightyScout |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 3/5 |
Brand Mention Detection | 5/5 | 3/5 |
Untagged Content Detection | 4/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 3/5 |
Rights Management | 1/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 2/5 |
AI Content Tagging | 5/5 | 2/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 3/5 |
Integrations | 1/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 2/5 | 3/5 |
API Access | 1/5 | 2/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 5/5 |
Customer Support | 3/5 | 5/5 |
Feature Deep Dive
Social Video Intelligence and Detection
Dig and MightyScout approach video content from completely different angles. Dig is a 'video-first' intelligence platform that uses a proprietary LLM stack to analyze social video at scale. It excels at narrative detection—clustering thousands of videos to find emerging themes that could impact a brand's reputation. Its ability to detect deepfakes and disinformation makes it a powerhouse for brand safety teams. However, it lacks the 'boots on the ground' campaign tools found in other Dig alternatives.
MightyScout, conversely, is built for the workflow of influencer marketing. It doesn't offer the same depth of AI narrative analysis but provides critical features Dig lacks, such as the ability to auto-capture Instagram Stories before they expire. This makes it highly effective for brands running active UGC campaigns who need to ensure no content is missed. While Dig has 5/5 brand mention detection for its video-first AI, MightyScout sits at a 3/5, focusing more on tagged content than untagged brand appearances.
Creator Discovery and Management
In terms of finding new talent, both platforms have limitations. MightyScout started as a discovery service but has shifted toward tracking, meaning its discovery features are now considered basic compared to enterprise tools like those found in a Brandwatch vs Dig comparison. Dig focuses more on evaluating the reputation of influencers rather than providing a searchable database of millions of creators.
ShortsIntel outperforms both in the specific niche of short-form discovery, offering 5/5 ratings for UGC discovery and untagged content detection. While Dig is built for the Fortune 500 monitoring 'the narrative,' and MightyScout is built for the SMB tracking 'the campaign,' ShortsIntel is built for the marketer who needs to find every piece of content featuring their product, even when the creator forgets to tag the brand. You can see how this stacks up in our ShortsIntel vs Dig analysis.
Rights Management and Content Utility
One of the biggest gaps in both Dig and MightyScout is rights management. Dig (1/5) offers virtually no tools for licensing content, and MightyScout (2/5) provides only basic tracking without built-in legal workflows. This is a significant hurdle for teams who want to repurpose UGC for paid ads. If your primary goal is building a library of high-res assets with clear usage rights, you might find a MightyScout alternative or an Archive vs Dig comparison more relevant to your workflow.
Platform Integrations and Usability
MightyScout wins significantly on usability (5/5). It is designed for quick onboarding and offers native integrations with Shopify and WooCommerce, making it a favorite for DTC brands. Dig (2/5) has a much steeper learning curve, often requiring custom onboarding and dedicated training for enterprise teams. Dig also lacks a public API, whereas MightyScout offers limited but functional connectivity for standard marketing stacks.
| Plan Details | Dig | MightyScout |
|---|---|---|
| Pricing Model | Custom | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | EnterpriseCustom | Starter$99/mo |
| Mid Tier | — | Growth$199/mo |
| Top Tier | — | Pro$399/mo |
| Annual Cost (5-Person Team)* | Contact Sales | $1,188 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing models for Dig and MightyScout could not be further apart. MightyScout offers a transparent, flat-rate pricing model that is accessible to growing brands. Their tiers start at $99/month for the Starter plan, moving to $199/month for Growth, and $399/month for Pro. For a typical 5-person marketing team, the Growth or Pro plan would likely suffice, resulting in an annual cost of approximately $2,400 to $4,800. This makes it an attractive MightyScout alternative for teams moving away from spreadsheets.
Dig, on the other hand, operates exclusively on a custom enterprise pricing model. There is no free trial or self-serve option. While exact pricing is hidden, industry standards for enterprise social intelligence tools of this caliber typically start at $2,000/month ($24,000/year) and can scale significantly higher based on the number of brands and modules monitored. For a 5-person team at a Fortune 500 company, the investment in Dig is a strategic capital expense rather than a simple software subscription.
When evaluating value, MightyScout is the clear winner for SMBs and agencies needing affordable tracking. Dig offers higher value for enterprise organizations where the cost of a missed reputation crisis or a deepfake narrative far outweighs the five-figure platform fee. If you are looking for a balance of power and affordability, consider checking Dig alternatives that offer more transparent middle-market pricing.
Who Is Each Product Best For?
Video-first social intelligence platform for brand reputation monitoring, narrative detection, and influencer evaluation across social video
Best For
- Enterprise brands needing deep social video intelligence and monitoring
- Fortune 500 companies in luxury, CPG, and fashion verticals
- Brand safety teams monitoring for deepfakes and disinformation
- Market research teams analyzing video-first consumer narratives
- Organizations requiring reputation intelligence across social video platforms
Not Ideal For
- Small businesses and startups (enterprise-only, no accessible pricing)
- Content creators needing UGC tracking and rights management
- Teams needing text-based social listening across all social platforms
- Companies wanting self-serve onboarding without sales process
- Brands needing public API access or third-party integrations
- Budget-conscious teams without enterprise-level budgets ($2K+/mo)
UGC program management - creator discovery, content collection, communication, and campaign reporting
Best For
- Small to mid-size brands starting influencer marketing
- Agencies managing multiple client campaigns
- DTC brands on Shopify or WooCommerce
- Teams prioritizing ease of use over enterprise features
- Budget-conscious teams needing affordable tracking
- Companies needing reliable Story capture
Not Ideal For
- Enterprise brands needing advanced discovery tools
- Brands on Magento, BigCommerce, or custom ecommerce
- Teams needing TikTok Spark Ads integration
- Companies requiring advanced UGC rights management
- International brands needing strong localization
- Teams needing deep competitive intelligence
Choose Dig if...
You are a Fortune 500 or enterprise brand in luxury, CPG, or tech that needs to monitor social video at a massive scale. If your primary concern is brand safety, disinformation detection, or understanding complex consumer narratives across TikTok and Reels, Dig's AI-heavy approach is superior. It is the right choice if you have the budget for a custom enterprise solution and need high-accuracy intelligence rather than a campaign management tool. You might also compare it in our Brandwatch vs Dig guide.
Choose MightyScout if...
You are a DTC brand or an agency managing influencer and UGC programs on a budget. MightyScout is ideal for teams who need to track content (especially Instagram Stories) and generate reports for Shopify-based stores. If you want a tool you can set up in 15 minutes with a 14-day free trial, MightyScout is the better fit. It’s also worth looking at an Archive vs MightyScout comparison if you are focused heavily on Shopify integration.
Neither might be right if...
You need a platform specifically optimized for short-form video (TikTok, Reels, Shorts) that combines deep intelligence with automated rights management. Dig is too expensive and complex for many, while MightyScout lacks advanced AI content tagging and untagged discovery features. If you are a B2C brand scaling creator marketing and need to turn UGC into ad creative efficiently, you should explore a Collabstr vs Dig comparison or look toward specialized short-form tools.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Dig and MightyScout serve different ends of the market, many brands find themselves stuck in the middle—needing more intelligence than MightyScout offers but lacking the enterprise budget for Dig. This is where ShortsIntel provides a compelling third option.
ShortsIntel is purpose-built for the short-form video era (TikTok, Instagram Reels, and YouTube Shorts). Unlike MightyScout, which relies heavily on tags and mentions, ShortsIntel uses frame-by-frame AI analysis to detect content featuring your brand even when you aren't tagged. This leads to approximately 30% more content coverage than traditional trackers. Compared to Dig, ShortsIntel is significantly more accessible, with plans starting at just $99/month, making it a viable Dig alternative for high-growth brands.
Key advantages of ShortsIntel include:
- Automated Rights Management: A feature both Dig and MightyScout struggle with, ShortsIntel uses a magic-link consent system to secure usage rights effortlessly.
- AI Content Tagging: Similar to Dig's enterprise power but at a fraction of the cost, analyzing video format and visual elements automatically.
- High-Res Asset Library: Perfect for marketing teams needing to repurpose UGC for ad creative.
If you're finding MightyScout too basic or Dig too inaccessible, check out our ShortsIntel vs Brandwatch or ShortsIntel vs Archive comparisons. You can also browse all alternatives to see how the market has evolved in 2026. For a complete look at how we compare to the tools mentioned today, visit all ShortsIntel comparisons.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Dig | MightyScout | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 3/5 | 5/5 |
Brand Mention Detection | 5/5 | 3/5 | 5/5 |
Untagged Content Detection | 4/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 3/5 | 4/5 |
Rights Management | 1/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 2/5 | 4/5 |
AI Content Tagging | 5/5 | 2/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 3/5 | 4/5 |
Integrations | 1/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 2/5 | 3/5 | 3/5 |
API Access | 1/5 | 2/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 5/5 | 4/5 |
Customer Support | 3/5 | 5/5 | 4/5 |
Frequently Asked Questions
Ready to try ShortsIntel?
Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
Related Comparisons
More About dig-vs-mightyscout
Similar Tools in Social Listening
Popular Comparisons
Last updated: January 30, 2026