Dig vs Plot: Which Is Better? (2026 Comparison)

Enterprise Sales vs. Gated Tiers

Dig follows a strictly custom, enterprise-only pricing model. There is no public pricing page, no free trial, and a mandatory sales consultation process. For a team of five, the total cost of ownership is high, often starting at an estimated $2,000+ per month ($24,000+ annually). This includes dedicated onboarding and brand-specific customization. While this ensures high accuracy, it excludes SMBs and startups. You can find more accessible options in our Browse all alternatives directory.

Plot offers a more transparent entry point with a Basic plan at $15/mo per user. However, for a team of five needing social listening features, this plan is insufficient. The AI-powered video listening and Community Hub features are locked behind Enterprise pricing, which is usage-based and requires a demo. Consequently, a 5-person team wanting the 'social listening' part of Plot would likely face a custom contract similar to Dig's, though perhaps at a slightly lower entry point for mid-market brands.

When evaluating the value proposition, Dig offers more historical data and a more robust AI stack for the price. Plot offers better workflow utility but hides its core differentiator behind a paywall. For teams that want to avoid 'black box' pricing, comparing Collabstr vs Dig often highlights the disparity between enterprise intelligence and marketplace-style pricing models.

Choose Dig If...

You are a Fortune 500 company (specifically in luxury, CPG, or tech) that needs to monitor brand reputation at a massive scale. If your team is concerned with deepfakes, disinformation, or identifying complex consumer narratives across thousands of videos, Dig is the superior choice. It is built for 'Brand Safety' and 'Market Research' teams rather than day-to-day content creators. Check out our Dig alternatives if you need a similar tool with a more self-serve approach.

Choose Plot If...

You are a social media manager at a growth-stage brand or a creative agency that prioritizes workflow and inspiration. If your team uses iOS and wants a mobile-first way to save content and manage a community hub of superfans, Plot’s modern UX is a great fit. It is ideal for teams who want their monitoring tool to live alongside their content calendar. You might also consider a Plot alternative if you need Android support or more robust reporting.

Neither Might Be Right If...

You need to actually use the content you find. If your primary goal is to turn UGC into ad creatives, both Dig and Plot will leave you manually emailing creators for rights—a process that doesn't scale. Additionally, if you are a smaller brand with a budget under $1,000/month who still needs high-level video AI, both of these enterprise-leaning options may be out of reach. In this scenario, using our tool to compare any two tools can help you find a more balanced solution for your specific budget.