Dig vs Upfluence: Which Is Better? (2026 Comparison)
Dig is a high-end social video intelligence platform built for enterprise reputation management and narrative detection, while Upfluence is an all-in-one influencer marketing platform focused on e-commerce discovery and campaign management. Choose Dig for deep AI-driven video analysis, or Upfluence for managing large-scale creator outreach and affiliate programs. For a more affordable focus on UGC tracking, check out our Dig alternatives and Upfluence alternatives guides.
| Feature | Dig | Upfluence |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 3/5 | 4/5 |
Brand Mention Detection | 5/5 | 3/5 |
Untagged Content Detection | 4/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 5/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 3/5 | 4/5 |
Rights Management | 1/5 | 3/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 3/5 |
AI Content Tagging | 5/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 5/5 |
Integrations | 1/5 | 5/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 3/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 |
API Access | 1/5 | 4/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 3/5 |
Customer Support | 3/5 | 4/5 |
Feature Deep Dive
Content Discovery & AI Intelligence
When comparing Dig and Upfluence, the most significant difference lies in their approach to data. Dig is a "video-first" platform, utilizing a proprietary LLM stack to analyze video content frame-by-frame. This allows it to detect emerging narratives and sentiment within the video itself, rather than just relying on captions. It is particularly strong in brand mention detection (5/5) and disinformation monitoring.
Upfluence, by contrast, functions as a massive influencer database with 4-12 million profiles. It excels at discovery through 20+ advanced filters but lacks Dig’s depth in purely automated video intelligence. However, Upfluence offers unique "Live Capture" technology that identifies influencers already shopping at your store. For brands specifically focused on user-generated content, exploring a ShortsIntel vs Dig comparison reveals how specialized tools can bridge the gap between these two approaches.
Creator Management & Campaign Execution
Upfluence is the clear winner for teams that need to execute campaigns. It provides a full CRM, automated outreach via Jace AI, and native payments for creators. Its ability to manage 8 different social platforms makes it highly versatile for mid-market e-commerce brands.
Dig is not a campaign management tool; it is a social listening and intelligence tool. It provides 90%+ coverage of social video across TikTok, YouTube, and Reels, but it does not offer creator outreach tools or rights management (1/5). If you need to manage a roster of creators, Upfluence is the better choice, or you can see how they both stack up in our ShortsIntel vs Upfluence analysis.
Video Tracking & Analytics
Dig provides superior video-specific insights, boasting 93% accuracy in narrative clustering. It is designed for Fortune 500 brands that need to monitor brand safety and deepfake threats. Upfluence provides solid performance analytics and reporting dashboards (4/5), but its video-specific tracking is secondary to its general influencer metrics.
For more specialized comparisons, you might also look at Archive vs Dig or Brandwatch vs Upfluence to see how general listening tools compare to these video-centric platforms. Dig’s 100x cost efficiency compared to off-the-shelf LLMs makes it a powerhouse for large-scale video monitoring, whereas Upfluence’s strength lies in its deep Shopify and Amazon integrations.
| Plan Details | Dig | Upfluence |
|---|---|---|
| Pricing Model | Custom | Custom |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | EnterpriseCustom | Starter$478/mo |
| Mid Tier | — | BusinessCustom |
| Top Tier | — | Enterprise$2,350/moor $28,200/yr |
| Annual Cost (5-Person Team)* | Contact Sales | $5,736 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Understanding Total Cost of Ownership
Neither Dig nor Upfluence is considered a "budget" tool, but their pricing structures cater to different scales of enterprise operation.
Upfluence offers a tiered model, starting with a Starter plan at $478/month. However, most mid-market brands will require the Business or Enterprise tiers ($2,350/month). For a 5-person marketing team, the Enterprise plan is the most likely fit, resulting in an annual cost of at least $28,200. It is important to note that Upfluence requires mandatory 12-month contracts and often includes hidden costs for additional modules ($199+/mo).
Dig operates on a strictly custom, enterprise-only pricing model. Given its positioning for Fortune 500 companies in luxury and CPG, entry-level pricing typically starts at $2,000/month ($24,000/year) and can scale significantly higher based on the volume of video monitoring required. There is no free trial or self-serve option, making it one of the most exclusive tools in the Dig alternatives category.
Comparing these to other market options like Collabstr vs Dig, it becomes clear that Dig and Upfluence are designed for high-budget departments. If your team needs enterprise-grade reporting but lacks a $30k/year budget, you may find better value in exploring all ShortsIntel comparisons to find a more flexible pricing model.
Who Is Each Product Best For?
Video-first social intelligence platform for brand reputation monitoring, narrative detection, and influencer evaluation across social video
Best For
- Enterprise brands needing deep social video intelligence and monitoring
- Fortune 500 companies in luxury, CPG, and fashion verticals
- Brand safety teams monitoring for deepfakes and disinformation
- Market research teams analyzing video-first consumer narratives
- Organizations requiring reputation intelligence across social video platforms
Not Ideal For
- Small businesses and startups (enterprise-only, no accessible pricing)
- Content creators needing UGC tracking and rights management
- Teams needing text-based social listening across all social platforms
- Companies wanting self-serve onboarding without sales process
- Brands needing public API access or third-party integrations
- Budget-conscious teams without enterprise-level budgets ($2K+/mo)
End-to-end influencer marketing platform for discovery, outreach, campaign management, and affiliate tracking
Best For
- Mid-market to enterprise e-commerce brands
- Companies with dedicated influencer marketing teams
- Brands needing deep Shopify/WooCommerce integration
- Marketing agencies managing multiple client campaigns
- DTC brands running affiliate programs
Not Ideal For
- Small businesses and startups (cost-prohibitive)
- Companies needing month-to-month flexibility
- Magento-based e-commerce stores
- Teams without dedicated influencer marketing staff
- Budget-conscious brands under $28K/year
Choose Dig if...
You are an enterprise brand (Fortune 500, luxury, or CPG) that needs to monitor brand reputation and safety across social video. Dig is the premier choice for narrative detection and identifying deepfakes or disinformation. It is ideal for market research teams who need to understand consumer trends through video analysis rather than just text. For more on this niche, see our Dig alternative page.
Choose Upfluence if...
You are a mid-market to enterprise e-commerce brand running a large-scale influencer or affiliate program. If you use Shopify, WooCommerce, or Amazon, Upfluence’s native integrations are a massive time-saver. It is the right tool for teams that need to discover, contact, and pay influencers within a single ecosystem. You can find more similar tools in our Upfluence alternatives list.
Neither might be right if...
You are a startup or a small business with a budget under $10,000/year. Both platforms require long-term commitments and have steep learning curves. Additionally, if you primarily need to track untagged UGC and manage usage rights for ads without the enterprise bloat, neither tool is perfectly optimized for that specific workflow. In these cases, browsing all ShortsIntel comparisons may reveal a more streamlined solution.
Consider a Third Option
Scale creator marketing with data, not grunt work.
ShortsIntel: The Specialized Alternative for UGC Tracking
While Dig excels at high-level video intelligence and Upfluence masters the influencer CRM, many brands find themselves stuck in the middle: they need to track user-generated content (UGC) across TikTok, Reels, and Shorts without the enterprise price tag. This is where ShortsIntel shines.
Unlike Dig, which focuses on reputation monitoring, or Upfluence, which focuses on outreach, ShortsIntel is purpose-built for UGC tracking and rights management. It uses AI to detect brand mentions in video audio and captions—even when the creator forgets to tag your account.
Why consider ShortsIntel?
- Detection Performance: ShortsIntel often detects up to 30% more content than general social listening tools by scanning for untagged brand mentions.
- Automated Rights Management: Unlike Dig (which has no rights features) or Upfluence (which is complex), ShortsIntel offers a magic-link consent system for rapid usage approval.
- Affordable Pricing: Starting at just $99/month, it is significantly more accessible than the $2,000+/month enterprise tiers of Dig or Upfluence.
If you are a DTC brand focused on building a library of high-performing ad creatives from UGC, compare our platform in the ShortsIntel vs Archive and ShortsIntel vs Brandwatch guides. ShortsIntel offers a 7-day trial so you can see the data for yourself before committing to a contract, a flexibility you won't find with the enterprise giants. Explore more options on our browse all alternatives page.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Dig | Upfluence | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 3/5 | 4/5 | 5/5 |
Brand Mention Detection | 5/5 | 3/5 | 5/5 |
Untagged Content Detection | 4/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 5/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 3/5 | 4/5 | 4/5 |
Rights Management | 1/5 | 3/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 3/5 | 4/5 |
AI Content Tagging | 5/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 5/5 | 4/5 |
Integrations | 1/5 | 5/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 3/5 | 4/5 | 4/5 |
Team Collaboration | 2/5 | 4/5 | 3/5 |
API Access | 1/5 | 4/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 30, 2026