Heepsy vs Influencity: Which Is Better? (2026 Comparison)

TL;DR

Heepsy and Influencity are both powerful influencer marketing platforms, but they cater to different needs: Heepsy is the superior choice for budget-conscious SMBs and startups focused on discovery, while Influencity offers a more comprehensive AI-driven suite for mid-market brands. If you are looking for more options, explore our guide to Heepsy alternatives or see how they both stack up in our full list of comparisons.

Feature Comparison
Feature
Heepsy
Influencity
Content Discovery
UGC Discovery
3/5
3/5
Brand Mention Detection
2/5
3/5
Untagged Content Detection
2/5
2/5
Video Tracking
Short-Form Video Tracking
3/5
4/5
Creator Management
Creator Analytics
4/5
4/5
Rights Management
2/5
2/5
Intelligence & AI
Competitor Intelligence
2/5
3/5
AI Content Tagging
3/5
4/5
Platform & Integrations
Multi-Platform Support
3/5
4/5
Integrations
3/5
3/5
Reporting & Collaboration
Reporting Dashboards
3/5
4/5
Team Collaboration
3/5
4/5
API Access
2/5
3/5
Usability & Support
Ease of Use
5/5
3/5
Customer Support
3/5
2/5

Feature Deep Dive

Database and Discovery

When comparing Heepsy and Influencity, the first major difference is the sheer scale of their databases. Heepsy maintains a curated database of over 11 million influencers. While smaller than some competitors, Heepsy focuses on quality and ease of use, making it incredibly fast to find profiles in minutes. Its search filters—covering location, engagement, and authenticity—are highly intuitive for beginners. For those exploring other discovery tools, check out our Heepsy alternative analysis.

Influencity, on the other hand, claims a massive database of over 200 million profiles. This scale makes it a powerhouse for global brands that need to find niche creators across Instagram, TikTok, YouTube, and Twitter. However, users often report that the search results can be repetitive. If you need extensive cross-platform coverage beyond the basics, you might also want to look at how Critical Mention vs Influencity compare for reporting depth.

Content Tracking and Analytics

Both platforms provide robust analytics, with both earning a 4/5 rating for creator analytics. They allow you to vet influencers based on audience demographics, fake follower detection, and historical performance. However, Influencity edges ahead in campaign management. It offers an end-to-end workflow, including content calendars and inbox management, which Heepsy lacks.

Heepsy’s analytics are strong for vetting, but much of its functionality—like sales tracking and advanced demographics—is locked behind its higher-priced plans. This can be a hurdle for growing teams. For a side-by-side look at how these tracking features differ from other market leaders, see our ShortsIntel vs Heepsy breakdown.

Short-Form Video Capabilities

In the current market, tracking TikTok Reels and YouTube Shorts is essential. Influencity (4/5) provides a more comprehensive view of these platforms compared to Heepsy (3/5). While Heepsy integrates with Shopify for eCommerce sales tracking on its Advanced tier, its video monitoring is largely limited to Instagram. Influencity offers better multi-platform support, though it still relies heavily on manual tags and hashtags.

User Experience and Support

Heepsy wins on usability (5/5). Its interface is modern, clean, and requires almost no learning curve. This makes it a favorite for D2C brands testing influencer marketing for the first time. Influencity (3/5) is more complex and can feel sluggish, with some users reporting bugs and long maintenance windows. Furthermore, Influencity’s customer support has been criticized for being unresponsive, particularly regarding billing. If support is a dealbreaker for you, comparing ShortsIntel vs Influencity might reveal a more responsive alternative.

Both platforms share a significant weakness: a strict no-refund policy. This has led to numerous complaints from users who felt locked into contracts. For teams that need more flexibility, evaluating Archive vs Heepsy may provide a clearer picture of alternative contract structures.

Pricing Comparison
Plan Details
Heepsy
Influencity
Pricing Model
Flat Rate
Flat Rate
Free Tier
Free Trial7 days
Pricing Tiers
Entry Tier
Free$0/moor $0/yr
Basic$168/moor $1,344/yr
Mid Tier
Starter$89/moor $828/yr
Professional$398/moor $3,180/yr
Top Tier
Plus$249/moor $2,388/yr
Business$698/moor $5,580/yr
Annual Cost (5-Person Team)*$0$1,344
Hidden Costs
  • Advanced demographics (age, gender) not included in Starter plan
  • Sales tracking only on Advanced tier ($369+/mo)
  • No refunds policy
  • No refund policy - strict SaaS billing model
  • Currency not always clearly displayed (USD vs EUR confusion)
  • Annual subscriptions may be pushed without clear pricing

* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.

Pricing Analysis

Heepsy Pricing Structure

Heepsy follows a flat-rate pricing model that is generally more accessible for smaller teams. Their Starter plan begins at $89/month ($828/year), making it one of the most affordable professional tools on the market. However, teams should be wary of hidden costs. Features like advanced audience demographics (age, gender) are excluded from the Starter plan, and eCommerce sales tracking is only available on the Advanced tier at $369/month.

For a 5-person marketing team, the Advanced plan is the likely choice to ensure everyone has access and the necessary data. This results in an annual cost of $3,588 (billed annually). You can find more budget-friendly options in our Heepsy alternatives guide.

Influencity Pricing Structure

Influencity is positioned as a mid-market solution and is priced accordingly. Their Basic plan starts at $168/month ($1,344/year). While this is nearly double Heepsy's entry price, it offers a wider range of management features from the start. Their Professional plan, which most mid-sized agencies would require, sits at $398/month.

For a 5-person team, the Professional tier is the standard requirement, totaling $3,180 per year if billed annually, or nearly $4,800 if paid monthly. Interestingly, while Influencity's entry price is higher, their mid-tier can sometimes be more cost-effective for agencies than Heepsy's top-tier when looking at feature-per-dollar. For a deeper look at value, see our Influencity alternative comparison.

Total Cost of Ownership Comparison

If your primary goal is simply searching for influencers, Heepsy offers better value. If you require campaign management and a massive global database, Influencity justifies its higher price tag. However, both platforms are notorious for their billing rigidity. Neither offers a refund, meaning the total cost of ownership is the full contract price once you sign up. For those who want to avoid these billing headaches, checking ShortsIntel vs Influencity can offer insight into tools with different trial and transparency standards.

Who Is Each Product Best For?

Heepsy

Influencer discovery and analytics platform for finding and vetting social media influencers

Best For

  • Small to mid-sized businesses and startups
  • Marketing agencies managing multiple campaigns
  • D2C/eCommerce brands (especially Shopify)
  • Entrepreneurs testing influencer marketing
  • Budget-conscious SMBs wanting basic influencer search

Not Ideal For

  • Enterprise teams needing advanced features
  • B2B brands
  • Brands needing micro-influencers (<5K followers)
  • Users requiring AI-powered automation
  • Teams needing deep analytics and reporting
Influencity

AI-powered influencer marketing platform for discovery, campaign management, and performance analytics

Best For

  • Mid-sized brands starting with influencer marketing
  • Agencies needing multi-platform coverage
  • Companies wanting AI-powered discovery
  • Brands needing global payment support
  • Teams seeking affordable all-in-one platform

Not Ideal For

  • Enterprise teams needing premium support
  • Brands requiring highly accurate data
  • Users who may need refunds
  • Teams needing extensive customization
  • Companies sensitive to data accuracy
Use Case Analysis

Choose Heepsy if...

You are a small to mid-sized D2C brand or an entrepreneur just starting with influencer marketing. Heepsy is ideal for users who need a fast, intuitive discovery tool to find and vet influencers without a steep learning curve. Its Shopify integration makes it a strong contender for eCommerce brands that want to track sales on a budget. If you find yourself in this category, you may also want to compare any two tools to see if there is a better fit for your specific niche.

Choose Influencity if...

You are a marketing agency or a mid-market brand managing multiple high-volume campaigns across several platforms. Influencity's 200M+ database and end-to-end campaign management tools make it better for scaling global operations. It is the choice for teams that need AI-powered search and the ability to manage workflows within a single platform. If you need specialized agency features, consider looking at the Critical Mention alternative page.

Neither might be right if...

You are a brand that relies heavily on User Generated Content (UGC) and short-form video. Both Heepsy and Influencity struggle with detecting untagged brand mentions—content where a creator features your product but forgets to tag your account or use your hashtag. Additionally, neither platform offers automated usage rights management, which can lead to a legal and administrative nightmare as you scale. If your team is drowning in manual 'grunt work' trying to find and clear rights for TikToks and Reels, you should browse all alternatives to find a more modern, video-first solution.

Consider a Third Option

ShortsIntel
Recommended

Scale creator marketing with data, not grunt work.

While Heepsy and Influencity are excellent for the discovery and vetting phase of influencer marketing, they often leave marketing teams doing a lot of 'grunt work' when it comes to actually managing content. This is where ShortsIntel enters the conversation as a specialized third option.

ShortsIntel is purpose-built for the era of short-form video (TikTok, Instagram Reels, and YouTube Shorts). Unlike Heepsy and Influencity, which rely heavily on influencers properly tagging your brand, ShortsIntel uses AI to detect brand mentions and products within the video content itself. It claims to detect 30% more content than traditional tools by finding those untagged videos that would otherwise be lost to your brand. You can see how this compares in our ShortsIntel vs Brandwatch guide.

Another significant advantage of ShortsIntel is its automated rights management. While Heepsy and Influencity score a 2/5 in this category, ShortsIntel scores a 5/5. It provides a 'magic-link' consent system and full audit trails, allowing brands to quickly secure the rights to repurpose UGC for ads without the manual back-and-forth emails. For brands focused on building a library of high-performing ad creatives, this is a game-changer. Compare this workflow in our ShortsIntel vs Archive comparison.

Starting at just $99/month, ShortsIntel offers a specialized, video-first approach that complements discovery tools. While Heepsy helps you find the creator, ShortsIntel ensures you never miss a piece of content they create and helps you legally scale its use. For teams looking for actionable insights rather than just a database, checking all ShortsIntel comparisons will show why a video-centric tool is often the missing piece of the influencer marketing puzzle.

Why Choose ShortsIntel

  • Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
  • Detects untagged content that competitors miss (claims 30% more coverage)
  • AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
  • Automated rights management with magic-link consent system and audit trails

Best For

DTC/B2C brands running UGC creator campaigns
Marketing teams drowning in content but starving for insights
Brands needing to track creators who forget hashtags or tags
Teams wanting to build a library of ad creatives from UGC

Starting at $99/mo

7-day free trial

Try ShortsIntel Free

Full Comparison: All Three Options

Feature Comparison
Feature
Heepsy
Influencity
ShortsIntel
Recommended
Content Discovery
UGC Discovery
3/5
3/5
5/5
Brand Mention Detection
2/5
3/5
5/5
Untagged Content Detection
2/5
2/5
5/5
Video Tracking
Short-Form Video Tracking
3/5
4/5
5/5
Creator Management
Creator Analytics
4/5
4/5
4/5
Rights Management
2/5
2/5
5/5
Intelligence & AI
Competitor Intelligence
2/5
3/5
4/5
AI Content Tagging
3/5
4/5
5/5
Platform & Integrations
Multi-Platform Support
3/5
4/5
4/5
Integrations
3/5
3/5
3/5
Reporting & Collaboration
Reporting Dashboards
3/5
4/5
4/5
Team Collaboration
3/5
4/5
3/5
API Access
2/5
3/5
3/5
Usability & Support
Ease of Use
5/5
3/5
4/5
Customer Support
3/5
2/5
4/5

Ready to try ShortsIntel?

Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.

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Last updated: January 28, 2026