InfluencerMarketing.ai vs Modash: Which Is Better? (2026 Comparison)
InfluencerMarketing.ai is built for global agencies and enterprise brands requiring massive data scale and multi-platform ROI tracking, while Modash is the premier choice for Shopify-based consumer brands seeking an all-in-one, user-friendly workflow. If you need LinkedIn or Twitch coverage, InfluencerMarketing.ai is the winner; for a 14-day trial and seamless Shopify integration, look into a Modash alternative or the platform itself. For those specifically focused on tracking short-form video content at a lower price point, check out InfluencerMarketing.ai alternatives like ShortsIntel.
| Feature | InfluencerMarketing.ai | Modash |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 4/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 2/5 | 3/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 5/5 | 4/5 |
Rights Management | 3/5 | 2/5 |
| Intelligence & AI | ||
Competitor Intelligence | 3/5 | 2/5 |
AI Content Tagging | 4/5 | 3/5 |
| Platform & Integrations | ||
Multi-Platform Support | 5/5 | 3/5 |
Integrations | 4/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 |
API Access | 4/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 3/5 | 4/5 |
Customer Support | 3/5 | 4/5 |
Feature Deep Dive
When comparing InfluencerMarketing.ai and Modash, the primary distinction lies in their scale and platform breadth. InfluencerMarketing.ai boasts a massive database of over 400 million creators and supports niche platforms like LinkedIn and Twitch. Modash offers a slightly smaller but still industry-leading 350 million profiles, focusing heavily on the 'big three': Instagram, TikTok, and YouTube. For a broader look at the market, you can browse all alternatives to see how these databases stack up against others.
Creator Discovery and Search
Both platforms excel in discovery, though they approach it differently. InfluencerMarketing.ai uses deep AI-powered creator discovery and audience quality scoring to help agencies find high-intent partners. Modash is arguably more intuitive for in-house teams, offering 'lookalike' discovery and built-in fake follower detection. While both score 4/5 for discovery, InfluencerMarketing.ai is often preferred by those managing multi-market campaigns due to its sheer volume of data. If you are comparing these for a client-facing role, you might also want to see how Critical Mention vs InfluencerMarketing.ai compares for reporting.
Workflow and Management
Modash shines in its all-in-one workflow. It allows users to discover, manage, track, and pay creators within a single dashboard—a feature that earned it high marks for ease of use (4/5). It is particularly strong for ecommerce, offering automatic Instagram Story collection without requiring the creator to sign up for a third-party app.
InfluencerMarketing.ai, conversely, is a powerhouse for campaign logic. It features a pipeline-based workflow with AI-generated briefs and unique link/code tracking for precise revenue attribution. While it has a steeper learning curve (3/5 for ease of use), its white-label reporting is a significant advantage for agencies. Teams often weigh Archive vs InfluencerMarketing.ai when deciding between deep content archival and broad campaign management.
Intelligence and Reporting
InfluencerMarketing.ai takes the lead in advanced intelligence, offering sentiment analysis and social listening tools. Its GA4 and Shopify integrations provide a granular view of the customer journey. Modash focuses its intelligence on audience authenticity and Shopify-specific performance. For brands that prioritize content rights over general discovery, checking a Modash alternative focused on UGC might be beneficial. You can also explore the head-to-head ShortsIntel vs Modash to see how specialized tracking differs from these broad platforms.
| Plan Details | InfluencerMarketing.ai | Modash |
|---|---|---|
| Pricing Model | Flat Rate | Flat Rate |
| Free Tier | ||
| Free Trial | 14 days | |
| Pricing Tiers | ||
| Entry Tier | Starter$959/mo | Essentials$299/moor $2,388/yr |
| Mid Tier | ProfessionalCustom | Performance$599/moor $5,988/yr |
| Top Tier | EnterpriseCustom | EnterpriseCustom |
| Annual Cost (5-Person Team)* | $11,508 | $2,388 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
The pricing structures of InfluencerMarketing.ai and Modash target very different budget tiers. InfluencerMarketing.ai is a significant investment, with its Starter tier beginning at $959/month. There is no free trial, and many advanced features like API access or managed services require custom pricing or additional fees. For a 5-person team, the annual cost would start at $11,508, though most professional teams will likely scale into custom tiers that exceed this amount.
Modash offers a more accessible entry point for mid-market brands. Its Essentials tier starts at $99/month, while the Performance tier is $599/month. For a 5-person team, an annual subscription to the Performance tier (which includes more robust tracking) would cost roughly $5,988—nearly half the cost of InfluencerMarketing.ai’s entry level. However, Modash does have 'profile unlock' limits that can add hidden costs if your discovery needs are massive.
Teams looking for a Modash alternative often cite these unlock limits as a reason to look elsewhere. Similarly, those put off by the high entry price of InfluencerMarketing.ai frequently research InfluencerMarketing.ai alternatives to find a more balanced cost-to-feature ratio. For brands primarily interested in tracking video assets without the enterprise price tag, ShortsIntel vs InfluencerMarketing.ai offers a compelling comparison of value.
Who Is Each Product Best For?
AI-powered influencer discovery, campaign management, and ROI tracking for brands and agencies
Best For
- Global agencies running multi-market campaigns
- Brands needing massive influencer database
- Teams requiring AI-powered discovery
- Companies wanting ROI attribution tracking
- Agencies needing white-label reporting
- E-commerce brands with Shopify integration
Not Ideal For
- Small businesses on tight budgets
- Teams needing simple, easy-to-learn tools
- Companies wanting transparent upfront pricing
- Brands requiring extensive customer support
- Startups testing influencer marketing
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
Choose InfluencerMarketing.ai if...
You are a global agency or a large enterprise brand that needs a massive creator database (400M+) and support for platforms like LinkedIn, Twitch, and Instagram. It is the better choice for teams that require white-label reporting for clients and deep ROI attribution via GA4. If you need to manage complex, multi-market campaigns and have the budget for a premium tool, this is your best bet. You can see more details on its positioning in our ShortsIntel vs InfluencerMarketing.ai guide.
Choose Modash if...
You are an in-house marketing team at a B2C/DTC brand, particularly one running on Shopify. Modash is ideal if you prioritize a clean interface and an end-to-end workflow that includes creator payments. It is also the better option if you need to track Instagram Stories automatically and want to start with a 14-day trial to prove value before committing. Check out other Modash alternatives if you need more platform coverage beyond the big three.
Neither might be right if...
You are primarily focused on tracking user-generated content (UGC) rather than just managing paid influencer partnerships. If you find yourself 'drowning in content but starving for insights,' or if you need to detect untagged mentions that traditional platforms miss, you might need a more specialized tool. For those on a tighter budget who only care about short-form video performance, browse all alternatives to find a purpose-built solution.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While InfluencerMarketing.ai and Modash are excellent 'all-in-one' platforms, they can sometimes be overkill—and over-budget—for brands focused specifically on short-form video growth. This is where ShortsIntel enters the conversation as a specialized third option.
ShortsIntel is purpose-built for tracking TikTok, Instagram Reels, and YouTube Shorts. Unlike Modash or InfluencerMarketing.ai, which focus heavily on discovery and CRM, ShortsIntel focuses on content intelligence. It claims to detect 30% more content by finding untagged brand mentions that competitors often miss. This is crucial for brands whose creators might forget a hashtag or a tag in a post.
Key advantages of ShortsIntel include:
- Affordability: Starting at just $99/month, it is a fraction of the cost of InfluencerMarketing.ai.
- Rights Management: A built-in 'magic-link' system for gathering content usage rights, which is often a manual headache in other tools.
- AI Video Tagging: It analyzes videos frame-by-frame to identify trends and visual elements, whereas larger platforms often rely on caption data.
If you find Modash's profile limits too restrictive or InfluencerMarketing.ai's pricing too steep, ShortsIntel offers a streamlined alternative. It’s particularly effective for DTC brands that want to build a library of high-performing ad creatives from UGC. To see how it stacks up, compare ShortsIntel vs InfluencerMarketing.ai or ShortsIntel vs Modash. For those currently using other social listening tools, you might also find the ShortsIntel vs Brandwatch comparison or our Archive alternative page helpful in deciding which specialized tool fits your stack.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | InfluencerMarketing.ai | Modash | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 2/5 | 3/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 5/5 | 4/5 | 4/5 |
Rights Management | 3/5 | 2/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 3/5 | 2/5 | 4/5 |
AI Content Tagging | 4/5 | 3/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 5/5 | 3/5 | 4/5 |
Integrations | 4/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 | 3/5 |
API Access | 4/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 3/5 | 4/5 | 4/5 |
Customer Support | 3/5 | 4/5 | 4/5 |
Frequently Asked Questions
Ready to try ShortsIntel?
Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026