Tubular Labs vs ViralMoment: Which Is Better? (2026 Comparison)
Tubular Labs is an enterprise-grade measurement giant best suited for large media brands requiring cross-platform video benchmarking, while ViralMoment is a specialized AI innovator focused on frame-by-frame trendspotting and visual brand detection. If you need a massive database for market research, Tubular Labs is the leader, but ViralMoment offers deeper insights into actual video culture. For more options, explore our guide on the best Tubular Labs alternative or browse all ShortsIntel comparisons.
| Feature | Tubular Labs | ViralMoment |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 2/5 | 3/5 |
Brand Mention Detection | 3/5 | 5/5 |
Untagged Content Detection | 1/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 5/5 |
| Creator Management | ||
Creator Analytics | 5/5 | 3/5 |
Rights Management | 1/5 | 1/5 |
| Intelligence & AI | ||
Competitor Intelligence | 4/5 | 4/5 |
AI Content Tagging | 5/5 | 5/5 |
| Platform & Integrations | ||
Multi-Platform Support | 4/5 | 3/5 |
Integrations | 3/5 | 3/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 3/5 | 3/5 |
API Access | 4/5 | 3/5 |
| Usability & Support | ||
Ease of Use | 2/5 | 3/5 |
Customer Support | 3/5 | 3/5 |
Feature Deep Dive
Content Discovery and Intelligence
Tubular Labs and ViralMoment take very different approaches to content discovery. Tubular Labs (5/5 for Creator Analytics) relies on its massive database of 15 billion videos to provide a high-level view of the social video landscape. Its ContentGraph AI excels at categorizing content into over 1 million categories, making it a powerhouse for market research. However, it struggles with uncovering specific user-generated content (UGC) that isn't already widely distributed.
ViralMoment (5/5 for Brand Mention Detection) uses multimodal AI to 'watch' videos like a human, reading text on screen, identifying visual logos, and analyzing audio triggers. This makes it significantly more effective at detecting brand mentions within the video content itself, rather than just relying on metadata. When comparing ShortsIntel vs ViralMoment, you'll see both prioritize this visual-first discovery, whereas Tubular remains more focused on traditional metrics.
Video Tracking and Performance
Tubular Labs is the gold standard for standardized video ratings (1, 3, 7, and 30-day benchmarks). It provides unified metrics across YouTube, Facebook, Instagram, TikTok, and Twitch. This broad platform coverage is a major advantage for broadcasters. In contrast, ViralMoment focuses primarily on the 'big three' of short-form video: TikTok, Instagram, and YouTube. While its platform coverage is narrower, its ability to identify 'viral triggers'—the specific moments that cause a video to trend—provides a layer of insight that Tubular's broader analytics lack. For teams focused purely on short-form performance, a ShortsIntel vs Tubular Labs comparison might reveal that specialized tools offer more agility than enterprise suites.
Creator Management and Rights
Tubular Labs offers unparalleled creator benchmarking, tracking 40 million accounts. It is ideal for agencies comparing creator performance for high-budget partnerships. However, neither Tubular Labs nor ViralMoment offers built-in rights management or content licensing features. Both receive a 1/5 rating for Rights Management, which is a significant gap for brands that want to repurpose discovered content. If your workflow requires obtaining legal permission to use creator videos, you may want to look into a ViralMoment alternative that includes these workflows or check our all alternatives to Tubular Labs list for more comprehensive creator suites.
Usability and AI Depth
Tubular Labs has a complex interface that often requires enterprise-level onboarding; it's a tool built for data scientists and media analysts. ViralMoment is more accessible but still has a learning curve due to its advanced AI capabilities. ViralMoment’s use of NASA-derived image recognition gives it an edge in 'reading' video culture, while Tubular’s strength lies in its longitudinal data and historical trends dating back to 2012. If ease of use is your priority, comparing Collabstr vs ViralMoment might help you find a simpler path to creator collaboration.
| Plan Details | Tubular Labs | ViralMoment |
|---|---|---|
| Pricing Model | Custom | Custom |
| Free Tier | ||
| Free Trial | 14 days | 30 days |
| Pricing Tiers | ||
| Entry Tier | Plus$1,500/mo | Standard$199/mo |
| Mid Tier | Premium$3,500/mo | EnterpriseCustom |
| Top Tier | EnterpriseCustom | — |
| Annual Cost (5-Person Team)* | $18,000 | $2,388 |
| Hidden Costs |
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* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Comparing the costs of Tubular Labs and ViralMoment reveals a stark difference in target markets. Tubular Labs is firmly in the enterprise bracket. Its 'Plus' tier starts at $1,500 per month, while the 'Premium' tier jumps to $3,500 per month. For a 5-person team, the annual cost of Tubular Labs can easily exceed $42,000, especially when considering seat-based pricing and additional modules like 'Viewpoint' or API access. This makes it a significant investment that requires a dedicated budget and a clear ROI from high-scale media measurement.
ViralMoment's pricing is more opaque, as they primarily use a 'Schedule a Chat' model. However, historical data suggests a 'Standard' tier around $199 per month. Even if enterprise pricing for ViralMoment scales into the thousands, the entry point is significantly lower than Tubular's $18,000 annual minimum. For a small to mid-sized marketing team, ViralMoment offers a much more accessible path to AI-powered video intelligence.
When evaluating value, consider that Tubular Labs provides a broader range of platforms (including Twitch and Facebook), while ViralMoment focuses deeply on the AI analysis of short-form video. If your budget doesn't accommodate enterprise-level software, you can browse all alternatives to find tools with transparent, self-serve pricing. For a more direct look at how enterprise tools compare, see our Brandwatch vs Tubular Labs breakdown.
Who Is Each Product Best For?
Social video intelligence and analytics platform — cross-platform video measurement, creator benchmarking, audience insights, and trending content discovery across YouTube, Facebook, Instagram, TikTok, and Twitch
Best For
- Enterprise media companies needing cross-platform video measurement
- Broadcasters and publishers benchmarking video performance at scale
- Brands requiring audience intelligence across social video platforms
- Agencies comparing creator performance across 40M+ accounts
- Market research teams analyzing video content trends and categories
- Ad sales teams using video data to inform partnership decisions
Not Ideal For
- Small businesses and individual creators (enterprise pricing)
- Teams needing UGC tracking and content rights management
- Brands focused specifically on short-form video analytics
- Companies wanting transparent, self-serve pricing
- Teams needing quick setup without enterprise onboarding
- Organizations requiring text-based social listening beyond video
AI-powered video intelligence platform for real-time trendspotting, brand monitoring, and creator discovery across short-form video
Best For
- Enterprise brands needing AI-powered video content analysis
- Agencies tracking video trends across TikTok, YouTube, and Instagram
- Marketing teams wanting real-time trendspotting and viral content detection
- Brands needing video-specific brand mention monitoring beyond text
- Teams requiring competitor video benchmarking and share-of-voice analysis
Not Ideal For
- Brands needing UGC rights management and content licensing
- Teams tracking untagged creator content for influencer campaigns
- Small businesses with limited budgets needing transparent pricing
- Companies requiring text-based social listening beyond video
- Teams wanting all-in-one social media management and publishing
- Brands needing broad platform coverage beyond TikTok/YouTube/Instagram
Choose Tubular Labs if...
You are an enterprise media brand, broadcaster, or large agency that needs to benchmark video performance across the entire social ecosystem. Tubular Labs is the right choice if you require deep historical data (back to 2012), standardized video ratings for ad sales, or the ability to track 40 million+ creators across five platforms including Twitch and Facebook. It is built for those who need 'market-level' social video intelligence. For those in this category, checking out the Archive vs Tubular Labs comparison can provide insight into how other enterprise tools stack up.
Choose ViralMoment if...
You are a brand or marketing team focused on short-form video culture (TikTok, IG Reels, YT Shorts) and need to know exactly what is happening inside the videos. ViralMoment is ideal for trendspotting, competitive benchmarking, and identifying viral triggers through frame-by-frame AI analysis. It's the better choice for those who value 'content-level' intelligence over 'channel-level' metrics. If you are already using traditional social listening, the Brandwatch vs ViralMoment comparison shows how ViralMoment adds a visual layer to text-based monitoring.
Neither might be right if...
You are a B2C or DTC brand primarily focused on managing a UGC (User-Generated Content) program. If you need to find untagged content where creators forgot to mention your brand, and then immediately request rights to use that content in your ads, neither Tubular nor ViralMoment provides an automated solution. They are research tools, not management platforms. In this case, you should compare any two tools in the UGC management space or look for specialized tracking software.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Tubular Labs and ViralMoment offer powerful analytics, many brands find themselves 'data rich but insight poor'—they can see the trends, but they can't easily capture the content or manage the creators. This is where ShortsIntel enters the picture as a specialized alternative.
ShortsIntel is purpose-built for the UGC era. Unlike Tubular Labs, which focuses on broad market measurement, ShortsIntel is designed to scale creator marketing by doing the heavy lifting. One of its standout features is untagged content detection. While Tubular (1/5) and ViralMoment (2/5) struggle to find content where your brand appears but isn't tagged, ShortsIntel uses AI to find 30% more coverage by analyzing video visuals frame-by-frame for your products.
Furthermore, ShortsIntel solves the biggest pain point in the Tubular/ViralMoment workflow: Rights Management. Instead of just watching trends, ShortsIntel allows you to use a magic-link consent system to legally secure content for use in your ad creatives.
Consider ShortsIntel if:
- You are a DTC brand running active UGC campaigns.
- You need to build a high-res video asset library for TikTok and Meta ads.
- You want an affordable entry point ($99/mo) compared to Tubular's $1,500/mo.
- You need to track creators who forget to tag your brand or use your hashtags.
To see how it stacks up against other specialized tools, check out ShortsIntel vs Archive or our comparison of ShortsIntel vs CreatorIQ. If you're looking for the best overall value for short-form video tracking, ShortsIntel is a strong ViralMoment alternative to consider.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Tubular Labs | ViralMoment | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 2/5 | 3/5 | 5/5 |
Brand Mention Detection | 3/5 | 5/5 | 5/5 |
Untagged Content Detection | 1/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 5/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 5/5 | 3/5 | 4/5 |
Rights Management | 1/5 | 1/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 4/5 | 4/5 | 4/5 |
AI Content Tagging | 5/5 | 5/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 4/5 | 3/5 | 4/5 |
Integrations | 3/5 | 3/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 3/5 | 3/5 | 3/5 |
API Access | 4/5 | 3/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 2/5 | 3/5 | 4/5 |
Customer Support | 3/5 | 3/5 | 4/5 |
Frequently Asked Questions
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Last updated: January 30, 2026