Modash vs Upfluence: Which Is Better? (2026 Comparison)
Modash is the superior choice for Shopify-based consumer brands seeking a user-friendly, flat-rate platform for discovery and automatic content collection. Upfluence is better suited for enterprise-level organizations requiring multi-platform support (including Twitch and Pinterest) and deep integration with WooCommerce or Magento. For a high-level look at other competitors, you can browse all alternatives or check out our full list of ShortsIntel comparisons.
| Feature | Modash | Upfluence |
|---|---|---|
| Content Discovery | ||
UGC Discovery | 4/5 | 4/5 |
Brand Mention Detection | 3/5 | 3/5 |
Untagged Content Detection | 3/5 | 2/5 |
| Video Tracking | ||
Short-Form Video Tracking | 4/5 | 4/5 |
| Creator Management | ||
Creator Analytics | 4/5 | 4/5 |
Rights Management | 2/5 | 3/5 |
| Intelligence & AI | ||
Competitor Intelligence | 2/5 | 3/5 |
AI Content Tagging | 3/5 | 4/5 |
| Platform & Integrations | ||
Multi-Platform Support | 3/5 | 5/5 |
Integrations | 3/5 | 5/5 |
| Reporting & Collaboration | ||
Reporting Dashboards | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 |
API Access | 3/5 | 4/5 |
| Usability & Support | ||
Ease of Use | 4/5 | 3/5 |
Customer Support | 4/5 | 4/5 |
Feature Deep Dive
Content Discovery and Database Size
When comparing discovery capabilities, the scale of data is the primary differentiator. Modash boasts a massive database of over 350 million profiles across Instagram, TikTok, and YouTube. This allows for incredibly granular search results and the use of AI-powered lookalike discovery. Upfluence, while maintaining a smaller database of 9-12 million profiles, offers 20+ advanced filters and real-time indexing. While Modash wins on sheer volume, Upfluence provides broader platform coverage, including Twitch, LinkedIn, and Pinterest—channels Modash currently lacks. If you are specifically looking for alternatives with high-volume discovery, you might explore Modash alternatives.
E-commerce and CRM Workflows
Both platforms aim to be all-in-one solutions, but they serve different tech stacks. Modash is built specifically for Shopify brands, offering seamless integration that allows for tracking affiliate revenue via promo codes and gift management. However, its CRM capabilities can feel limited for massive enterprise campaigns. Upfluence takes a more robust approach to e-commerce, supporting Shopify, WooCommerce, Amazon, BigCommerce, and Magento. This makes Upfluence a stronger candidate for multi-regional setups or brands not on the Shopify ecosystem. For teams weighing these integrations against other tools, comparing Archive vs Upfluence can provide additional context.
Content Tracking and AI Capabilities
Content collection is where the workflows diverge significantly. Modash is famous for its automatic IG Story collection without requiring creators to sign into a portal—a major friction-reducer. It also provides built-in fake follower detection and audience authenticity scoring. Upfluence counters this with its 'Live Capture' technology, which identifies influencers from your existing customer base, turning buyers into advocates. Both platforms offer AI features; Modash focuses on search and audience insights, while Upfluence’s 'Jace AI' assists with automated response generation for outreach. If your focus is primarily on tracking creator output, you may want to compare ShortsIntel vs Modash to see how specialized tracking differs from general management.
Reporting and Team Collaboration
Modash offers a clean, user-friendly interface that requires very little training for new team members. Its reporting dashboards are visual and intuitive, though some users find the presentation less 'polished' for executive reviews. Upfluence offers a more enterprise-grade suite of reporting tools but suffers from a steeper learning curve and a UI that many users find confusing or buggy. While both support multi-user access and permissions, Upfluence’s project management features are generally more comprehensive, though less flexible once a campaign is live. For agencies managing dozens of clients, the reporting style in Critical Mention vs Upfluence might be a useful benchmark.
| Plan Details | Modash | Upfluence |
|---|---|---|
| Pricing Model | Flat Rate | Custom |
| Free Tier | ||
| Free Trial | 14 days | 14 days |
| Pricing Tiers | ||
| Entry Tier | Essentials$299/moor $2,388/yr | Starter$478/mo |
| Mid Tier | Performance$599/moor $5,988/yr | BusinessCustom |
| Top Tier | EnterpriseCustom | Enterprise$2,350/moor $28,200/yr |
| Annual Cost (5-Person Team)* | $2,388 | $5,736 |
| Hidden Costs |
|
|
* Annual cost calculated using entry tier pricing. Per-seat pricing multiplied by 5 users. Actual costs may vary based on specific plan and usage.
Modash: Transparent Flat-Rate Pricing
Modash operates on a transparent, flat-rate pricing model. Their Essentials tier starts at $99/month, while the Performance tier—which includes essential features like untagged content collection—sits at $599/month (or $5,988 billed annually). For a team of five people, the Performance tier is likely the sweet spot, providing enough profile unlocks and automation to handle 100+ influencers. The main hidden costs in Modash come from profile unlock limits; if your team is doing heavy discovery, you may need to pay for additional credits. You can see how this compares to other data-heavy tools in our Hypefy vs Modash breakdown.
Upfluence: Enterprise Custom Quotes
Upfluence is significantly more expensive and follows a custom pricing model. While their Starter tier is approximately $478/month, their Enterprise tier can reach $2,350/month ($28,200 annually). Crucially, Upfluence mandates 12-month contracts, meaning there is no month-to-month flexibility. For a 5-person team, the annual cost of ownership for Upfluence is nearly five times higher than Modash. Additionally, users should be aware of 'module fees'—extra features like payments or specific integrations can add $199+/month to the base price. Brands wary of long-term lock-ins often look for an Upfluence alternative that offers more flexibility.
Total Cost of Ownership (TCO)
When calculating TCO for a 2026 budget, Modash is the clear winner for mid-market brands. A team can run a high-performance program for roughly $6,000/year. Upfluence requires a commitment closer to $30,000/year when factoring in the base price and necessary add-ons. For brands that don't need the deep Magento integration or the niche platform support, Modash offers significantly better value per dollar spent. For more pricing comparisons, see Hypefy vs Upfluence.
Who Is Each Product Best For?
End-to-end influencer marketing platform for discovering, managing, tracking, and paying creators
Best For
- Consumer brands on Shopify running influencer programs
- In-house marketing teams managing 10-250+ influencers
- Brands wanting all-in-one influencer workflow (discover to pay)
- Teams prioritizing ease of use over enterprise features
- Companies needing automatic IG Story collection
- Ecommerce brands tracking affiliate revenue via promo codes
Not Ideal For
- Brands needing multi-platform coverage (Twitch, LinkedIn, X)
- WooCommerce or Magento ecommerce stores
- Teams focused primarily on UGC content licensing
- Enterprise brands needing advanced compliance/security
- Agencies managing campaigns for multiple clients
- Teams needing deep brand mention monitoring in video content
End-to-end influencer marketing platform for discovery, outreach, campaign management, and affiliate tracking
Best For
- Mid-market to enterprise e-commerce brands
- Companies with dedicated influencer marketing teams
- Brands needing deep Shopify/WooCommerce integration
- Marketing agencies managing multiple client campaigns
- DTC brands running affiliate programs
Not Ideal For
- Small businesses and startups (cost-prohibitive)
- Companies needing month-to-month flexibility
- Magento-based e-commerce stores
- Teams without dedicated influencer marketing staff
- Budget-conscious brands under $28K/year
Choose Modash if...
You are a consumer brand (DTC) running your store on Shopify and need a tool that your team can learn in an afternoon. Modash is perfect for in-house teams managing between 10 and 250 influencers who prioritize automatic IG Story collection and a massive discovery database. It is the ideal Modash alternative for those moving away from manual spreadsheets or clunky enterprise software.
Choose Upfluence if...
You are a mid-market to enterprise-level organization that uses WooCommerce, Magento, or BigCommerce. Upfluence is the right choice if your marketing strategy relies heavily on platforms beyond the 'big three,' such as Twitch or Pinterest. It is also a strong fit for agencies that need deep CRM capabilities and are comfortable with a 12-month contract in exchange for high-touch onboarding support.
Neither might be right if...
Your primary focus is on User-Generated Content (UGC) tracking and you find the 'all-in-one' platforms too broad. If you are struggling to find content where your brand is mentioned but not tagged, or if you need a specialized tool for high-volume video asset management, these general platforms may leave gaps in your workflow. In these cases, you might want to look at a ShortsIntel vs Upfluence comparison to see the benefits of a specialized video social listening tool.
Consider a Third Option
Scale creator marketing with data, not grunt work.
While Modash and Upfluence provide excellent 'all-in-one' management, many brands in 2026 are finding that they need deeper insights into the actual video content being produced. This is where ShortsIntel enters the picture as a specialized alternative.
Unlike general influencer platforms, ShortsIntel is purpose-built for short-form video tracking (TikTok, Reels, and YouTube Shorts). While Modash and Upfluence are great for managing the relationship with the creator, ShortsIntel is designed to analyze the content itself. It uses AI to detect brand mentions in audio and visual elements, even when the creator forgets to tag your brand—a common issue that results in brands missing up to 30% of their UGC.
ShortsIntel offers a much more affordable entry point, starting at just $99/month, making it a viable companion tool or a focused alternative for teams that don't need a full CRM. It also features a 'magic-link' consent system for automated rights management, allowing you to build a legal, high-res library of ad creatives with a single click.
If you find yourself 'starving for insights' despite having plenty of content, ShortsIntel provides the frame-by-frame analysis that general platforms miss. You can compare the differences in tracking depth in our ShortsIntel vs Modash and ShortsIntel vs Upfluence guides. For those who realize they need a social listening tool rather than a CRM, check out how we compare in the ShortsIntel vs Critical Mention review. To see how we stack up against the broader market, feel free to browse all alternatives.
Why Choose ShortsIntel
- Purpose-built for short-form video (TikTok, Reels, Shorts) unlike general social listening tools
- Detects untagged content that competitors miss (claims 30% more coverage)
- AI-powered content tagging analyzes videos frame-by-frame for format, visual elements, and trends
- Automated rights management with magic-link consent system and audit trails
Best For
Starting at $99/mo
7-day free trial
Full Comparison: All Three Options
| Feature | Modash | Upfluence | ShortsIntel Recommended |
|---|---|---|---|
| Content Discovery | |||
UGC Discovery | 4/5 | 4/5 | 5/5 |
Brand Mention Detection | 3/5 | 3/5 | 5/5 |
Untagged Content Detection | 3/5 | 2/5 | 5/5 |
| Video Tracking | |||
Short-Form Video Tracking | 4/5 | 4/5 | 5/5 |
| Creator Management | |||
Creator Analytics | 4/5 | 4/5 | 4/5 |
Rights Management | 2/5 | 3/5 | 5/5 |
| Intelligence & AI | |||
Competitor Intelligence | 2/5 | 3/5 | 4/5 |
AI Content Tagging | 3/5 | 4/5 | 5/5 |
| Platform & Integrations | |||
Multi-Platform Support | 3/5 | 5/5 | 4/5 |
Integrations | 3/5 | 5/5 | 3/5 |
| Reporting & Collaboration | |||
Reporting Dashboards | 4/5 | 4/5 | 4/5 |
Team Collaboration | 4/5 | 4/5 | 3/5 |
API Access | 3/5 | 4/5 | 3/5 |
| Usability & Support | |||
Ease of Use | 4/5 | 3/5 | 4/5 |
Customer Support | 4/5 | 4/5 | 4/5 |
Frequently Asked Questions
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Track UGC, discover creators, and monitor brand mentions across TikTok, Instagram, and YouTube Shorts.
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Last updated: January 28, 2026