Where do these TikTok ads come from?

From TikTok's own ad library (library.tiktok.com), which TikTok publishes for ads shown in the EU/EEA, Switzerland, the UK and Turkey. Ads a brand runs only in other countries, such as the US, are not in the library, so they don't show up here.

Why does a brand I know advertises on TikTok show no ads?

Either it hasn't run ads in Europe, the UK or Turkey in the past year, or it advertises under a different name (a regional company or agency account). Try the brand's legal or regional name, or pick one of the other advertiser names we suggest.

How many ads does the free lookup show?

Up to 6 recent ads per brand, with the total the library counts for that advertiser. To see every ad and get told when new ones launch or old ones stop, track the advertiser in ShortsIntel.

What do reach and impressions mean here?

Reach is TikTok's estimated audience bucket for the ad (for example 10K-100K unique users). TikTok rarely reports impressions in the library, so most ads show reach only.

What does tracking an advertiser add?

A daily read of every ad the advertiser has in the library, stored with its creative so it stays viewable after TikTok drops it, and a daily report of new ads, stopped ads and ads whose reach grew.

Free Tool

TikTok Ads Lookup

Enter a brand and see the TikTok ads it runs: the creative, the ad text, when each ran and its estimated reach. From the TikTok ad library, which covers ads shown in the EU/EEA, Switzerland, the UK and Turkey. Free, no signup.

The TikTok ad library only lists ads shown in the EU/EEA, Switzerland, the UK and Turkey.

How to Use This Tool

1
Type the brand or advertiser name as it appears on its TikTok ads (for example Nike, Temu or IKEA).
2
Click "Find ads". We match the name against advertisers in the TikTok ad library and read its most recent ads.
3
Browse up to 6 ads: the creative, its text, when it was first and last shown, and its estimated reach.
4
If the name matched the wrong company, pick one of the other advertiser names we suggest.
5
To see every ad and get a daily report of new and stopped ads, track the advertiser in ShortsIntel.

Methodology

We read TikTok's public ad library (library.tiktok.com), which TikTok publishes for ads shown in the EU/EEA, Switzerland, the UK and Turkey. It holds ads last shown in the past year. A brand that advertises only in other countries has nothing in the library, so "no ads" here means no ads in those countries, not no ads on TikTok. We look the name up in the library's advertiser search, prefer an advertiser spelled exactly as you typed it, and show up to 6 of its ads. Reach is TikTok's estimated audience bucket; TikTok rarely reports impressions. Results are cached for an hour. To check a creator's organic performance instead, use the TikTok Account Audit.

Frequently Asked Questions

Common questions about looking up a brand's TikTok ads, where the data comes from, and what tracking an advertiser adds.

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The ShortsIntel API

Want this inside your assistant?

ShortsIntel gives Claude Code, Cursor and your own code TikTok, Instagram Reels and YouTube Shorts: what is getting views in a niche, which hooks work, and how a creator is doing. Prepaid, per Run. No subscription.

Start free Read the docs