Monthly views = average views per video x videos per month. Platform payout = monthly views / 1,000 x RPM (revenue per 1,000 views, the creator's share). Brand deals = average views / 1,000 x sponsored-video CPM x brand deals per month. Every rate is a low-high range, so the result is too.
- TikTok Creator Rewards RPM: $0.40-$1.00. TikTok publishes no rate; this is the band creators most often report in public payout breakdowns and creator-economy coverage. Only qualified views on videos over one minute pay, so short videos earn less than this.
- YouTube Shorts RPM: $0.03-$0.07. YouTube publishes the split (creators keep 45% of their share of the Shorts ad pool), not the rate; this is the band creators report from YouTube Studio.
- Brand deals: $5-$20 per 1,000 views on TikTok, $4-$12 on Shorts, per sponsored video. Short-form rates quoted across influencer-pricing guides; the Shorts band matches our YouTube Pricing Calculator. Niche, audience country, usage rights and exclusivity move real quotes outside it.
- Eligibility: TikTok Creator Rewards needs 10,000 followers (and 100K views in 30 days); the YouTube Partner Program needs 1,000 subscribers (and 10M Shorts views in 90 days). We check followers only.
A lookup reads the latest 30 public videos. On TikTok we average views over those from the last 90 days and count how often they were posted; YouTube's Shorts tab has no upload dates, so you set videos per month. Ranges last reviewed October 2026. For what a brand should pay one creator, use the Influencer Cost Calculator.