An Instagram MCP server for your Assistant

Instagram, via REST API

Look up the Instagram Creator glossier with their recent Reels

{
  "run": { "kind": "creator_lookup", "status": "completed", "charge_credits": 6 },
  "result": {
    "platform": "instagram",
    "handle": "glossier",
    "name": "Glossier",
    "verified": true,
    "follower_count": 3124621,
    "following_count": 3618,
    "baseline": {
      "sample": 11,
      "median_views": 112066,
      "p90_views": 146128,
      "engagement_rate": 0.0264,
      "posts_per_week": 1.23,
      "confidence": "high"
    },
    "videos": [
      {
        "id": "DfNOT9PA7jR",
        "url": "https://www.instagram.com/p/DfNOT9PA7jR/",
        "posted_at": "2026-11-01T17:03:06.000Z",
        "snapshot": { "views": 83411, "likes": 2017, "comments": 57 },
        "scores": { "outlier": 0.74, "outlier_p90": 0.57, "percentile": 36.36, "velocity": { "window": "lifetime", "views_per_hour": 78198.28 } }
      },
      {
        "id": "DezQh2YRFhJ",
        "url": "https://www.instagram.com/p/DezQh2YRFhJ/",
        "posted_at": "2026-10-22T15:02:13.000Z",
        "snapshot": { "views": 134871, "likes": 4890, "comments": 148 },
        "scores": { "outlier": 1.3, "outlier_p90": 0.88, "percentile": 70, "velocity": { "window": "lifetime", "views_per_hour": 554.84 } }
      },
      {
        "id": "DecyDjQvZBm",
        "url": "https://www.instagram.com/p/DecyDjQvZBm/",
        "posted_at": "2026-10-13T21:32:39.000Z",
        "snapshot": { "views": 135771, "likes": 1698, "comments": 68 },
        "scores": { "outlier": 1.31, "outlier_p90": 0.89, "percentile": 80, "velocity": { "window": "lifetime", "views_per_hour": 300 } }
      },
      ...
    ],
    "next_cursor": "eyJwIjoiSU5TVEFHUkFNIi..."
  }
}
(12 Reels returned; avatar, bio, links, each Score's baseline copy and other fields trimmed)

Instagram, via REST API

Research fitness coaching and workout program promo videos on Instagram Reels (Instagram only, up to 50 Videos)

{
  "run": { "kind": "research", "status": "partial" },
  "intent": "Fitness coaching and workout program promo videos",
  "coverage": { "instagram": "partial" },
  "digest": {
    "summary": "Simple, highly structured workout routines and \"back-to-basics\" advice are dominating the fitness coaching space right now. Videos that provide screenshot-friendly workout splits or solve specific time constraints perform exceptionally well, while audiences actively seek clarity on training frequency and cardio placement in the comments.",
    "hooks": [
      {
        "hook_type": "PROBLEM",
        "text": "If you're trying to get in shape, stop overcomplicating it.",
        "template": "If you're trying to [outcome], stop [mistake].",
        "lift": { "views_lift": 1.48, "video_count": 11 }
      },
      {
        "hook_type": "PROBLEM",
        "text": "If I had to start my fitness journey from zero today, these are the five things I do.",
        "template": "If I had to start my [product] from zero today, these are the [number] things I do.",
        "lift": { "views_lift": 1.48, "video_count": 11 }
      },
      ...
    ],
    "formulas": [
      {
        "name": "The Problem-Solving Tutorial",
        "structure": "problem → solution steps → demonstration → CTA",
        "lift": { "views_lift": 3.26, "video_count": 4 }
      },
      ...
    ],
    "gaps": [
      {
        "ask": "Viewers are asking where arm and shoulder exercises fit into the provided workout splits.",
        "angle": "A video breaking down exactly which days to train arms and shoulders in a standard Push/Pull/Legs or 4-day split."
      },
      ...
    ]
  }
}
(46 Reels analysed; themes, angles, sentiment, quoted comments and the ranked Videos trimmed)