Creative strategy with an AI agent

What changes when your Assistant reads real data

Creative analytics your Assistant can run

A creative strategy loop with your Assistant

1. 1

   Research the niche

   Start with one Research. It searches your Platforms, ranks every Video by how far it beat its Creator's usual reach, analyses the shortlist and returns a Digest of themes, hooks, formats and gaps. It costs 1,036 credits for up to 50 analysed Videos, and reading it again later is free.

   Research pet product videos for dog and cat owners on TikTok and give me the Digest.

2. 2

   Read the lift tables

   Ask which hook types and formats beat the niche median, and by how much. Treat any group marked low confidence, usually one or two Videos, as a lead to test rather than a rule.

   From that Research, which hook types and formats beat the median, and which ones only have one or two Videos behind them?

3. 3

   Check the outliers

   On TikTok, a Score compares a Video with its Creator's own median views, for 9 credits per Video. That separates a format that works from a Creator who is simply large.

   Score the top five TikToks from that Research against their Creators' usual reach.

4. 4

   Pull competitor Ads

   Search the Meta Ad Library for the same category and sort by how long each Ad has run. Meta Ad search costs 1 credit per Ad delivered.

   Find US Meta Ads for dog food that have run longest, and summarise their hooks, offers and calls to action.

5. 5

   Write the briefs

   Ask for briefs that cite the Videos and Ads they came from, so anyone on the team can check the evidence. Each brief should name the hook, the format, the angle and the gap it answers.

   Write three creative briefs from this Research and these Ads. Quote the hook each one borrows and link the source Video or Ad.

6. 6

   Track what moves

   Set a Tracker on a competitor Creator, Hashtag, Sound, Keyword or Advertiser and your Assistant gets a Change Report when something new takes off. A daily cycle costs 6 credits per Creator or 30 credits per Advertiser.

   Track this competitor's Meta Ads and tell me when they launch new variants: (paste an Advertiser link)

Real output: a Research Digest and an Ad search

{
  "intent": "Pet product videos for dog and cat owners",
  "coverage": { "tiktok": "complete" },
  "digest": {
    "summary": "Pet product videos thrive when they showcase a clear problem-solution dynamic or leverage curiosity gaps to reveal surprising gadgets. Product demos dominate the space, but vlog-style storytelling and curiosity-driven hooks generate the highest viewership lifts. ...",
    "formulas": [
      {
        "name": "Problem-Solution Gadget Demo",
        "structure": "problem statement/visual -> product introduction -> demonstration -> result",
        "lift": { "value": "PRODUCT_DEMO + PROBLEM", "views_lift": 3.57, "video_count": 7, "low_confidence": false }
      },
      ...
    ],
    "hooks": [
      {
        "text": "Stop buying expensive dog treats...",
        "template": "Stop buying expensive [product]...",
        "hook_type": "PROBLEM",
        "why_it_works": "It challenges a common consumer habit and promises a better, cost-effective alternative."
      },
      ...
    ],
    "gaps": [
      {
        "ask": "Viewers complain that their dogs are too scared of the vacuum noise to stand still for grooming.",
        "angle": "A step-by-step tutorial on how to desensitize a nervous dog to the sound and feel of a grooming vacuum using high-value treats.",
        "comments": [
          { "text": "my huskey would never stand there and let me vacuum him, you're so lucky" }
        ]
      },
      ...
    ]
  },
  "lift_tables": {
    "hook_type": [
      { "value": "CURIOSITY_GAP", "views_lift": 59.83, "video_count": 4, "low_confidence": false },
      { "value": "QUESTION", "views_lift": 30.8, "video_count": 2, "low_confidence": true },
      { "value": "PROBLEM", "views_lift": 2.42, "video_count": 12, "low_confidence": false },
      { "value": "DEMONSTRATION", "views_lift": 0.41, "video_count": 15, "low_confidence": false },
      ...
    ],
    "length": [
      { "value": "15-30s", "views_lift": 3.54, "video_count": 12, "low_confidence": false },
      { "value": "0-15s", "views_lift": 0.75, "video_count": 24, "low_confidence": false },
      ...
    ]
  }
}

{
  "library": "meta",
  "items": [
    {
      "advertiser": { "name": "Stella & Chewy's" },
      "media_type": "image",
      "first_shown": "2025-05-21T07:00:00.000Z",
      "last_shown": null,
      "is_active": true,
      "days_running": 529,
      "creative": {
        "title": "Buy Now at Petco",
        "body": "Why settle for plain kibble? Stella & Chewy's Meal Mixers add a boost of protein, vitamins, and real meat to every meal. A simple way to upgrade nutrition.",
        "cta": "Shop now"
      },
      "winner_score": { "score": 100, "confidence": "low", "reason": "single_snapshot" }
    },
    {
      "advertiser": { "name": "The Farmer's Dog" },
      "media_type": "image",
      "first_shown": "2024-11-30T08:00:00.000Z",
      "last_shown": "2025-11-28T08:00:00.000Z",
      "is_active": false,
      "days_running": 363,
      "creative": {
        "title": "Sign up now for 50% off your order!",
        "body": "Dog food should be food, not burnt brown balls. Switch to a smarter, healthier pet food today and get 50% off your first box.",
        "cta": "Shop now"
      },
      "winner_score": { "score": 100, "confidence": "low", "reason": "single_snapshot" }
    },
    ...
  ],
  "next_cursor": "..."
}

What a strategist takes from that output

What it costs

Connect your Assistant

Creative and hooks guides

• Find outlier VideosHow to find Videos that beat their Creator's usual reach in a niche, read their Scores and turn them into briefs.
• UGC Ad researchHow to research UGC Videos and Ads by format and hook, with real examples, and turn the findings into briefs for UGC creators.
• Video transcripts for hook analysisPull transcripts from many TikTok, Instagram and YouTube Videos and have your Assistant compare their hooks and structure.
• Viral hooksReal TikTok hooks from Videos that beat their Creator's usual reach, quoted word for word, with templates and how to find more through Research.

Questions

What is creative strategy?

Creative strategy is deciding what goes into your next Videos and Ads: the hooks, formats, angles and offers, and the audience each one is for. A creative strategist bases those choices on what has worked in the niche and in past tests.

What is creative analytics?

Creative analytics is measuring which creative choices go with better results. For short video that means comparing hook types, formats, lengths and calls to action across many Videos, and checking which competitor Ads stay live the longest.

Can an AI agent do creative strategy?

It can do the research and the first drafts: gather Videos and Ads, analyse their hooks and formats, count what the winners share and write briefs that cite their sources. It needs real data to do that well, and a person still decides what to test.

Which Platforms does this cover?

TikTok, Instagram Reels, YouTube Shorts and long-form Videos up to 10 minutes, Facebook, the Meta Ad Library and the TikTok Ad Library. Scores that compare a Video with its Creator's usual reach cover Videos under 30 days old on every Platform, through a Creator lookup.

Do I need to code?

No. In Claude.ai and ChatGPT you add a connector and sign in, then ask in plain language. Claude Code, Codex and Cursor take one command or one click. Developers can use the REST API instead.

How fresh is the data?

Every Research and search is dated with the moment its data was read, and you can run a new one whenever you want a fresh read. The samples on this page were captured on 2026-11-01.

Related guides

• Social media MCPWhat the ShortsIntel MCP server lets an Assistant read on each Platform, and how to connect Claude, ChatGPT, Claude Code or Cursor.
• TikTok MCPWhat an Assistant can read on TikTok through the ShortsIntel MCP server, including the TikTok Ad Library, with sample output and connect steps.
• Meta Ads MCPWhat an Assistant can do with the Meta Ad Library through the ShortsIntel MCP server: Ad and Advertiser search, Ad analysis, Snapshots and Advertiser Trackers.
• Competitor ad researchHow to pull a competitor's Meta and TikTok Ads into your Assistant, read which ones last, and turn them into a brief.
• Find winning AdsHow to tell a winning Ad from a test using days running, variants added, placements, Snapshots and the winner Score.
• TikTok Ad examplesSix real TikTok Ads from the TikTok Ad Library, each read for its hook, format and offer, with the reach and targeting the library publishes.
• Track competitors on socialTrack competitor Creators, Hashtags, Sounds, Keywords and Advertisers daily, and read a Change Report when something moves.
• Find outlier VideosHow to find Videos that beat their Creator's usual reach in a niche, read their Scores and turn them into briefs.
• UGC Ad researchHow to research UGC Videos and Ads by format and hook, with real examples, and turn the findings into briefs for UGC creators.
• Video transcripts for hook analysisPull transcripts from many TikTok, Instagram and YouTube Videos and have your Assistant compare their hooks and structure.
• Viral hooksReal TikTok hooks from Videos that beat their Creator's usual reach, quoted word for word, with templates and how to find more through Research.

Try it in your Assistant